Holly Willoughby's £49 dress that sold out within an hour is back in three new prints

The sustainable midi dress is a fall hero buy

Holly Willoughby wearing Nobody's Child dress
(Image credit: @hollywilloughby)

If we could raid any celebrity wardrobe, Holly Willoughby's would be high on the list. And luckily for us all, it's possible as the style icon's sell-out heart-print dress is back after it sold out immediately. 

Last week, Holly Willoughby put up her daily outfit Instagram post to show her casual 7.4 million followers what she'll be wearing on This Morning. And it didn't disappoint. The gorgeous, heart-print midi dress with ruffle sleeves gained a lot of attention. Fans were in a flurry to comment on how great the frock was, and the photo soon racked up over 20,000 likes. The dress from sustainable clothing brand Nobody's Child sold out within an hour, and it's no surprise when it's just £49 ($67)! But we have some good news...

A post shared by Holly Willoughby (@hollywilloughby) (opens in new tab)

A photo posted by on

Nobody's Child (the brand behind the dress) has just dropped the dreamy 'Luna' dress in three new prints: pink, blue and patchwork florals. Yes, we know you may want the exact heart print style Holly is wearing but guess what? The brand has let us in on a secret that it's going to be stocked on ASOS later this month, so keep a lookout. 

For now, though, these fresh new prints will give you a frock fix and also let you channel Holly Willoughby for under £50 ($70). 

The flattering midi dress (made from certified eco-friendly fabric) is available in sizes UK 6-18 (if you're quick). The hardest decision will be which floral to pick...

Nobody's Child Luna Dress In Pink Floral

(Image credit: Nobody's Child)
(opens in new tab)
Luna Dress In Pink Floral, £49 (opens in new tab)

Luna Dress In Pink Floral, £49 (opens in new tab) ($67) | Nobody's Child

The dusty pink ditsy dress works for the day with trainers but will also look just as good for after-dark with heels. 

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Luna Dress in Blue Floral, £49 (opens in new tab)

Luna Dress in Blue Floral, £49 (opens in new tab) ($67) | Nobody's Child

The ideal fall frock, wear this moody floral style with tan suede knee-high boots and a chunky cream jumper over the top. 

Luna Dress in Patchwork Floral, £49 (opens in new tab)

Luna Dress in Patchwork Floral, £49 (opens in new tab) ($67) | Nobody's Child

An easy way to do clashing prints with minimal effort, this patchwork floral style is a winner all round. Try it out with a sleek trench coat and heeled ankle boots. 

When it comes to accessorizing your preferred dress, just follow Holly's lead with lipstick in a matching hue and a simple pair of black heels. 

Asymmetric stiletto shoes, £35.99 (opens in new tab)

Asymmetric stiletto shoes, £35.99 (opens in new tab) ($49) | Mango

One of Holly's style staples, elegant black stiletto's will work with almost any outfit. Mango's asymmetric version has a soft finish for comfort and 9.5 cm heels.

Rouge Pur Couture The Slim Lipstick in Contrary Fuchsia, £31 (opens in new tab)

Rouge Pur Couture The Slim Lipstick in Contrary Fuchsia, £31 (opens in new tab) ($42) | Yves Saint Laurent @ Lookfantastic

When choosing the perfect lip shade, pick out one color from your outfit and match it to your lips like Holly. YSL's lipstick locks in color with a leather-matte finish that should stay put all day.

Harriet Davey is a freelance fashion editor, writing and styling for titles including Vogue, Stylist, Grazia, Who What Wear, and woman&home. With over 10 years of experience in the industry, Harriet has a love for shopping but also a newfound interest in trying to be more sustainable. With a love for Scandi brands and an eye for key designer pieces to mix in with high street hero buys, Harriet specialises in shopping stories and buying guides that’ll make you feel excited about updating your wardrobe.