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Forget bad hair days, these are the best hair straightening products for smooth, glossy strands that lasts all day

Tried, tested and approved by our experts for sleek, smooth strands that last long after styling

Collection of best hair straightening products (L-R) from Kerastase, Color Wow, Virtue, Redken and L'Oreal, on a pastel watercolour background with cream product swatches
(Image credit: Future/Brands)

The key to achieving sleek, glossy poker straight strands is all in the prep, which is where the best hair straightening products come into the mix. Many of these formulas not only aid sleekness, but also work to protect tresses from damage, offer a shield from the effects of humidity and deliver an enviable shine.

It goes without saying that curls, coils and waves are gorgeous, but there are times when we want to wear our hair completely straight, too - that's the beauty of hairstyling after all. While using the best hair straighteners is the natural first instinct for many, it's also important to focus on the prep of your strands, if you're wanting the salon-worthy results to last. Factoring in the best heat protection sprays is a must, but fortunately, many priming formulas also not only boast smoothing capabilities, but also protective and reparative ingredients too.

Best hair straightening product deals

REDKEN Acidic Bonding Concentrate Leave-In Treatment
Deal
Save 29% (£7.54)
REDKEN Acidic Bonding Concentrate Leave-In Treatment: was £26.40 now £18.86 at Amazon

Right now, you can save 29% on REDKEN's popular Acidic Bonding treatment, which not only smooths and repairs your hair but also offers heat protection.

COLOR WOW Dream Coat Supernatural Spray
Deal
Save 25% (£6.75)
COLOR WOW Dream Coat Supernatural Spray: was £27 now £20.25 at Amazon

Touted for smoothing your strands and warding off the effects of humidity for multiple washes, Color Wow's Dream Coat currently has 25% off at Amazon.

L'Oréal Paris  Wonder Water
Deal
Save 50% (£4.99)
L'Oréal Paris Wonder Water: was £9.99 now £5 at LOOKFANTASTIC UK

From ultra-shiny strands in seconds, L'Oréal Paris' Wonder Water is one of our favourite buys, and right now, it's 50% off.

The best hair straightening products, reviewed by our beauty team

How we tested the best hair straightening products

A selection of the best hair straightening products that woman&home tested for this feature

A selection of the products we tested for this feature

(Image credit: Lucy Abbersteen)

To decide how well a formula helps to create straight hair and keep it in place, and if it was worthy of inclusion here as a result, we washed our hair and styled it straight, judging a product both in terms of the user experience and how well the results lasted. We also tested on hair that is naturally curly and frizz-prone to really put each one through its paces. During the testing process, we considered all of the following factors in line with its performance.

  • Price
  • Packaging
  • Formula type – e.g. balm, serum, spray
  • Ease of use
  • How it felt in the hair – barely detectable or slightly sticky?
  • Fragrance
  • How smooth and straight hair stayed through the day post-styling

How to style your hair straight, according to professionals

As well as giving you a list of the top-performing products, we also asked hairdresser Adam Reed, global brand ambassador for ghd and founder of the ARKIVE haircare brand and salon, to share his top tips for styling your hair straight.

  • Style gently: It's tempting to roughly dry your hair if you're going to take to it with straighteners anyway, but this is actually a gateway to excess frizz. “Never rough dry your hair – rough drying opens up the cuticle, causing more frizz," Reed stresses.
  • Direct the airflow: “Always blow dry hair by following the dryer in the direction of the hair from root to end, facing down the hair, and use a good brush, like the ghd oval dressing brush," Reed confirms. "This will help to keep cuticles sealed."
  • Invest in quality straighteners: You've set a smooth foundation before you straighten your hair, but a quality tool will take the results to the next level. “Run the ghd Platinum+ styler over the hair; the perfect safe-for-hair temperature will immediately seal the cuticle," Reed says. "This will give incredible shine and smoothness, and prevent water or humidity from affecting the hair."

Our expert panel

Reviewed by
Lucy Abbersteen
Reviewed by
Lucy Abbersteen

Lucy is a freelance beauty editor and one of woman&home's contributing beauty editors. With nearly a decade of experience in the industry – and with hair as one of her specialisms – she's tested a lot of products on her curly and frizz-prone hair during her career. But when she puts the time and effort into smoothing it out, she wants the results to last, therefore knows which products help create a lasting straight finish – making her a perfect main tester for this guide.

Reviewed by
Aleesha Badkar, Digital Beauty Editor at woman&home
Reviewed by
Aleesha Badkar

Aleesha is Beauty eComm Editor at woman&home, where she shares her expertise in everything from the best beauty techniques and hair tools to the latest product launches. With hair that's naturally curly, she's got a lot of experience with styling products that have (and have not) helped her hair stay smooth after straightening it. As such, she also shared some of her testing insights for this guide.

Expert advice from
Adam Reed
Expert advice from
Adam Reed

Adam Reed is a leading hairdresser and the founder of the ARKIVE Headcare brand and salon. At the time of writing, he was also an ambassador for ghd.

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.

With contributions from