It’s official – Simone Rocha x H&M is finally here and it’s one of the best designer collaborations yet.
With a campaign featuring famous faces including model Adwoa Aboah and Daisy Edgar-Jones from the BBC drama Normal People, the collection includes menswear and kids’ clothes alongside womenswear. It's a first for Simone Rocha who is dipping into her 10-year archive for inspiration and house signatures.
A couple of the hero pieces have already gone but the good news is there are still over 50 fabulous pieces to shop, including some stunning accessories and statement jewelry.
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H&M was one of the first high-street chains to launch a designer collaboration back in 2004, allowing customers to buy a slice of luxury fashion for a fraction of the price.
Recent collaborations with The Vampire’s Wife and Moschino all flew off the shelves and we expect no less from this collection, with its explosion of bubble hem dresses, puffed sleeves and broderie anglaise. It’s a true cross-pollination of Rocha’s signature styles and a tribute to her roots in Ireland and Hong Kong, as well as an expression of sheer joy that we should all take from our fashion choices.
Plus Simone Rocha x H&M is serving up some of the best hair accessories we’ve seen this season.
If the hysteria of past collections is anything to go by, it’s worth having your wish list created before the day. Here’s our edit of the top three items that are both on trend now and timeless pieces for your wardrobe.
Credit cards at the ready...
Our top Simone Rocha x H&M buys
Simone Rocha x H&M Pink Coat, $299 [£149.99]
Simone Rocha x H&M Dress, $210 [£149.99]
Simone Rocha x H&M Pearl Headband, $59.99 [£39.99]
In keeping with H&M’s commitment to sustainability, items are made from organic cotton, recycled polyester and a new groundbreaking compostable yarn.