Ruth Langsford's sell-out floral midi dress is actually super affordable

Ruth Langsford
(Image credit: Ken McKay/ITV/REX/Shutterstock)

Affordable fashion is what the ladies of Loose Women do best - styling up high-street pieces to ensure they look chic and fashion-forward.

And on yesterday's episode of This Morning, Ruth Langsford did just that, with a stunning floral midi dress from Roman.

The 54-year-old presenter's dress was a lovely, green midi shirt dress, with a tie waist detail and draped, elbow length sleeves.

Ruth doesn't often wear the brand Roman, but we can see why she loved her outfit. The light, kimono style sleeves and button down detail ensure it's perfect for a warm day, and also super on trend.

The dress is pretty affordable too, selling for just £38.

However, it's (understandably) proven so popular, that the dress has now completely sold out online.

But shoppers keen to get their hands on Ruth's dress may be in luck, because you can email to get on a mailing list to be notified when your size is back in stock. Find out more HERE.

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Plenty of Ruth's fans loved it after she wore it on This Morning, with one commenting, 'Today's dress is stunning'.

While another agreed, writing, 'Love your dress, where is it from please x', and a third who said, 'Loved the show today and you looked great in the dress ❤️'.

Ruth's dress was already going down a storm with customers before she worn it on the show though. The label were selling one of them every two hours, amounting to a huge 100 dresses a week.

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If you do manage to get your hands on it, you could style it as Ruth did, with a brown belt to cinch in your waist and a matching pair of brown wedges.

Or, we reckon it would look just a lovely with a pair of simple black or nude heels, or, for more relaxed days, a simply coloured pair of sandals.

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.