If the name Dr Jart+ is unknown to you, chances are it won't be that way for long. The Korean skincare brand has built itself up to become one of the main players in the K-beauty game, bringing steadfast trends over to both a western clientele and the social media crowd.
The groundbreaking brand was set up by two men - a dermatologist called Dr. Jung Sung-Jae and an entrepreneur, Chin Wook Lee. The two joined forces back in 2004 to create Dr Jart+, and since then it's been quietly simmering under the radar perfecting complexions across Asia.
But now the brand is quickly gaining traction on social media and among western beauty retailers, with a huge 410k followers across their US and UK Instagram accounts and countless videos of TikTok members exploring the brand's impactful formulas - including a color-correcting moisturizer, a unique hydration-packed rubber mask and a BB cream that will rival even the best foundations in your makeup bag.
Thanks to the west's new-found obsession with all things Korean beauty - think sheet masks, bubble masks, and even the slice mask - Dr Jart+ is slowly settling itself in as a cult skincare brand - and we think you're going to love it. But what's so great about it? And what products do you need to try?
Dr Jart+'s most popular products
Dr Jart+ Cryo Rubber Mask
If there's one product from the brand you're likely to recognize already it's their famous (but slightly terrifying) rubber mask.
Made up of a two part-system, you apply a serum containing seaweed and spot-busting salicylic acid to your face before applying the actual mask. You then place the squidgy rubber mask on top, leaving your skin to soak up all of the beneficial ingredients. It comes in three options - firming, brightening, moisturizing or soothing - so you can choose which one is most beneficial for your skin.
Dr Jart+ Ceramidin Cream
This may seem like a pricey purchase, but it's a highly recommended product, that could help with those anti-ageing niggles. The ceramidin in the cream is apparently responsible for plumping up your skin, so it's clearly a great option if you're looking for a way to ease the appearance of wrinkles.
Dr Jart+ Premium Beauty Balm
Another favourite from the beauty brand is their now-famous BB cream. Like any good BB (beauty balm) cream, it acts as a tinted moisturizer to moisturize, enhance skin tone and protect from UV damage (with SPF45) - unlike a CC (color-correcting) cream which is a fuller-coverage product designed to cover up imperfections with a more matte finish. And it even leaves a glowing dewy finish - lovely!
Dr Jart+ Cicapair™ Tiger Grass Color Correcting Treatment SPF30
The internet's latest skincare obsession, this color correcting treatment aims to even skin tone by tackling redness and blurring imperfections for a dewy and healthy look. With a green color that transforms to a balancing beige before your eyes as you apply to your skin, it reduces inflammation and cover blemishes, while hydrating skin and even boasts an SPF30 at the same time.
Dr Jart+ Water Drop Hydrating Moisturizer
This lightweight gel-cream plumps and hydrates skin to reduce the appearance of fine lines and replenish skin cells. The hit of hydration aims to calm aggravated skin and leaves the skin with a healthy and refreshed finish.
What skin concerns do Dr Jart+ products target?
Dr Jart+ targets their products at a range of skin concerns and problems from oily and blemish-prone skin to dryness, redness, dullness and signs of ageing.
They do also have a specific section on their site that focuses on products for clearing and rebalancing skin to its ideal PH and reducing oil levels without irritation or dryness. And the products are said the be great for hormonal acne - so blemishes caused by fluctuations in your hormone levels that could be caused by your menstrual cycle or menopause.
However, their three most-popular lines are their Cicapair, Ceramidin and Vital Hydra ranges.
Dr Jart+ Cicapair
The bestselling Cicapair line is what has really put the spotlight on the brand. It uses cica (also known as centella asiatica or tiger grass) to reduce redness, soothe irritation and calm sensitive skin.
The Cicapair line includes:
Dr Jart+ Ceramidin
Dr. Jart+’s Ceramidin™ range is collection of dry skin solutions powered by 5-Cera Complex - a blend that delivers deep moisture to restore and repair dry skin. The mixture of ceramides and hyaluronic acid in the formulas infuse the skin with hydration while reinforcing its barrier to protect against moisture loss. It also features calming fig, centella asiatica, and phyto extracts to relieve cracked and flaky skin.
The Ceramidin™ line includes:
Dr Jart+ Vital Hydra
A cooling and hydrating collection that uses prebiotics to strengthen the skin's moisture barrier as well as a cocktail of hyaluronic acids to plump, refresh and hydrate.
The Vital Hydra line includes:
The rise of Dr Jart+ mania
Dr Jart+ has risen in popularity in the west over the last couple of years, with a number of celebrities becoming fans and those on various social media platforms going crazy over the cult products.
The rise of the brand has meant that it is now available in prominent retailers here in the west, in both the US and the UK.
Can I find Dr Jart+ in many stores?
So where can you get your hands on the famous Dr Jart+ product? Of course, the range is available on the brand's website, while in the US you can also get hold of it at Sephora, Walgreens, Birchbox, QVC and Walmart.
In the UK Dr Jart+ is now available to shop at Boots, Selfridges, Cult Beauty, Beauty Bay, ASOS and Look Fantastic.
Does Dr Jart+ have a celebrity following?
The brand - and the masks - have already scooped themselves a few celebrity fans - over in the UK former What Not To Wear star Trinny Woodall is a big lover of them. The 53-year-old TV personality recently took to her Instagram to laud the benefits of the ‘Firm Lover' rubber mask, after trying it for the very first time.
A photo posted by on
But it's not only famous faces who are finding themselves taken with this new skincare trend.
Social media are users are flocking to the internet to proclaim their love for the brand, with many describing how lovely the masks and their "cooling" sensation leave their skin feeling.
And the masks aren't the only covetable product from the Dr Jart range.
Acclaimed beauty blogger and author Caroline Hirons is a big fan of the Ceramidin cream. Reviewing the product in the Hall of Fame section on her website, she admitted "I love this cream. So much so that I subsequently bought the entire range. And two back-ups of the cream." Can you get a much better recommendation?
A photo posted by on
She continued to sing its praises, saying, "The texture is reassuringly thick, but the effect on the skin is not. It's not sticky, it's not greasy, it doesn't ‘roll'. I'm currently using it on the kids as an after-sun, and they let me apply it with no complaints, which means there is no ‘sting' and no ‘smell'. It absorbs brilliantly. No matter what I am testing, this has stayed permanently on my dressing table since I bought it, hence the Hall of Fame positioning."
Fans on MakeUpAlley have also lauded the brand's BB cream's benefits too. In a review, one wrote, "Will definitely repurchase, this is holy grail for my 41 year old, somewhat dry skin," while another commented, "I'm not usually a fan of BB creams but I received a full size of this in a Dr Jart holiday set. I wasn't expecting to like it- but I love it! It gives great coverage and a lovely luminous finish. Not too dewy, not too matte. It's great that it has a high SPF."
Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
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