Meet the best new makeup releases and beauty products of the month. To help you shop, we've hand-picked our favorites that are worth adding to your shopping cart and boudoir.
April showers don't just bring May flowers. Case and point: Household and infant brands are churning out new makeup releases, skincare, and hair care products you'll want to hoard now (and forever, tbh). This month's beauty edit brings the heat for your routine.
Beyond dusting and scrubbing, the season of cleaning warrants a major beauty overhaul, so if you've been meaning to swap the oldies with fresh goodies, this is your sign. Start your transformation with our w&h Vanity Edit, which presents the most-hyped beauty and new makeup releases to date.
w&h's beauty edit for April
Similar to last month's launches, you'll want to fill your cart to the brim with April's new launches. As we reflect at the mid-month mark, we've been bestowed with luxurious blushes, skincare heroes, and a brightening hair mist with scents of tropical paradise.
The best new makeup releases, skincare, and haircare launches of April
New makeup products
Urban Decay All Nighter Lightweight Loose Setting Powder
No. of shades available: 1 | Key Benefits: Vegan, cruelty-free, paraben-free, and long-wearing
Meet Urban Decay's newest hero: The All Nighter Lightweight Loose Setting Powder, leveraging a lightweight, loose-powdered formula to impart a soft matte finish. By design, it grips onto makeup, minimizes oil and shine, and glides on evenly without setting into pores or crevices. Unlike other setting powders, this top option doesn't look cakey. On the contrary, you'll look airbrushed and boost a second-skin smooth complexion.
Charlotte Tilbury Supermodel Brow Collection
No. of shades available: 20| Key Benefits: Formula is long-lasting and features rich color
If you're seeking intense drama and coverage for sparse spots, the Supermodel Brow Collection offers the streamlined essentials, so you can create your most #OnFleek feathery brows yet. Available in multiple shades and undertones, this sculpting kit features a choice of Brow Cheat or Brow Lift pencil, tinted gel and clear brow gel.
LANEIGE Lip Treatment Balm
No. of shades available: 1| Key Benefits: A pearlescent trip that nourishes, smooths, and plumps lips; free of silicones and mineral oils
Created by the leader in luxury lipcare, this new LANEIGE balm doubles as a necessary companion to matte and creamy lipsticks, imparting a shimmery finish sans the greasy feel of a gloss. As you apply, it glazes lips in rich hydration to make them visibly more supple, and irons out vexing mouth wrinkles.
ILIA Meet the Minis Clean Face Set
No. of shades available: 4 products included| Key Benefits: Vegan, gluten-free, cruelty-free, fragrance-free, oil-free, and comes in recyclable packaging
From one of our favorite eco-friendly beauty brands, the ILIA Minis set houses petite, but mighty best-sellers that pack a punch (not to mention, each product is TSA-friendly!). The bundle includes the award-winning Limitless Lash Mascara, formulated to curl, lengthen, and lift precious baby hairs; the Balmy Gloss Tinted Lip Oil, whose lightweight formula applies and feels like a dream; the Liquid Powder Chromatic Eye Tint for a pop of metallic color; and the Lip Wrap Hydrating Mask.
Hermès Silky Blush Powder
No. of shades available: 7| Key Benefits: Delivers long-lasting semi-matte finish and intense color payoff
An embodiment of luxury and elegance, the Hermès Silky Blush Powder features an ultra-light and buildable formula to be applied to your liking. With this compact delicacy, you can adorn your complexion in stunning variations of rose hues — perfect for creating vibrant and subdued makeup looks for the spring. This product can be refilled by removing and replacing its powder pan.
Rare Beauty Discovery Eyeshadow Palette
No. of shades available: 7 shades included in the palette| Key Benefits: Vegan, cruelty-free, paraben-free, and formaldehyde-free; zero mineral oils
The Discovery Eyeshadow Palette unveils a stunning array of metallic and matte hues — from purple taupe and pink champagne to magenta gold. This versatile invention is formulated to resist creasing and fading with long-duration wear, all while delivering rich color. It also features a glitter top coat for whenever you need just the right amount of sparkle.
Patrick Ta Major Sculpt Creme Contour & Powder Bronzer Duo
No. of shades available: 3 iterations with 2 shades in each one | Key Benefits: Vegan and cruelty-free
A complexion's best friend, Patrick Ta's Major Sculpt Duo is a two-in-one holy grail for contouring and adding bronzed glow. Thanks to its cream-to-powder formula, it applies and blends effortlessly, enabling users to build dimensions however they please. Albeit a fairly new product, shoppers already crown this creation as the best contour and bronzer on the market.
MAC Studio Radiance Face and Body Radiant Sheer Foundation
No. of shades available: 30 | Key Benefits: Paraben-free, sulfate-free, phthalate-free, fragrance-free, oil-free, and silicone-free
Out with the old, in with the new: an iconic adage that Mac Cosmetics adopted with its relaunch of the cult-status Face and Body Foundation. This new iteration is now titled Studio Radiance Face and Body Radiant Sheer Foundation and presents modern packaging — plus an extended shade range. It also features an improved formula, which offerings buildable coverage, lightweight texture, and waterproof ingredients.
Hourglass Cosmetics Vanish Blush Stick
No. of shades available: 6 | Key Benefits: Vegan and cruelty-free; antioxidants and emollients that condition, hydrate, and nourish the skin
With a bright and sultry color range, the Hourglass Cosmetics Vanish Blush Stick leverages a lightweight cream-to-powder formula designed for comfortable wear. It's buildable, blendable, and highly pigmented, enhancing natural contours and apples of the cheeks. It also doubles as an enduring lipstick that won't fade into the night, try as you might.
Too Faced Plumping Cream Lipstick
No. of shades available: 10 | Key Benefits: Cruelty-free and paraben-free; rosehip oil and pomegranate flower
A companion to the playful Lip Injection Extreme Bee, the Power Plumping Cream adorns lips in rich color, leveraging a demi-matte cream formula to bring full coverage. Think of it as hassle-free lip filler: It plumps and volumizes, without drying, bleeding, and fading as you traverse throughout the day. It turns out, lip injections can be replicated at home (and feel ridiculously comfortable, too).
Gucci Rouge De Beauté Brillant Glow & Care Lipstick
No. of shades available: 11 | Key Benefits: Vegan, paraben-free, and sulfate-free; Hyaluronic Acid, fruit butters, black rose oil, peony oil, and jojoba seed oil
A hydrating lipstick designed to saturate lips in vibrant color and glow. In contrast to drying, matte lipsticks, this essential imparts a dewy and shiny finish; and pairs seamlessly as a veil for sheer and satin lipsticks. If you need help finding the perfect color, you'll want to meander over to the Chanel Lipscanner app.
Makeup Revolution Splendour Highlighter
No. of shades available: 7 | Key Benefits: Vegan and cruelty-free
For your best iridescent glow, hit pan into Makeup Revolution's new Glow Splendour Highlighter, designed to bring around-the-clock radiance. You'll want to douse your face in this shimmery powder — above your cheekbones, the bridge of your nose, on the inner corners of eyes, and above your cupid's bow. Or apply it to your collar bones. The shades are titled: Lit From Within, Ring Light, So Glazed, Luminous, Ambient, Soft Glam, and Lustre.
Kosas Tinted Airbrow
No. of shades available: 10 | Key Benefits: Vegan, cruelty-free, silicone-free, and addresses hair thinning
Feathery, fluffy brows have never been more effortless to create, thanks to the Kosas AirBrow Tinted Eyebrow Gel. Beyond aesthetics and #browgoals, this mousse-gel is designed to condition and enhance brow health, leveraging a nourishing ingredient triad: castor oil, panthenol pro-Vitamin B5, and biotinoyl tripeptide-1. It also features a triangular spoolie for precise application and lift. You're only $22 away from your most on fleek brows yet. When it comes to new makeup releases, Kosas knows how to deliver innovation.
Fenty Beauty Gloss Bomb Dip Clip-On Lip Luminizer
No. of shades available: 1 universal rose-hued nude | Key Benefits: Vegan and cruelty-free
The portable clip-on pan is the ultimate travel companion, no matter the journey. Just click it on to your bag and/or carry-on luggage, and you're all set. Compact and sleek, it's one of the new makeup releases that marries gorgeous colors with convenience.
Travel perks aside, the iridescent gloss leverages a non-sticky, non-greasy formula that glides on, leaving lips visibly more plump in one swipe. It also integrates moisturizing ingredients, such as prickly pear, borage oils, and mango butter. Our advice? You'll want to apply this bad boy on top of your favorite lipstick, and if you're looking for new shades, head over to the Chanel lip scanner app. Or, just stick to the universal Charlotte Tilbury nude lipstick (our favorite!).
Stila Stay All Day Mascara
No. of shades available: 10 | Key Benefits: Vegan, candelilla wax, carnauba wax, and synthetic beeswax
It's no secret that we love new makeup releases, especially top-rated mascara creations.
Backed by a long-lasting formula, the new Stila mascara curls, volumizes, and lifts baby hairs to greater heights in one go. The ingenuity lies in the design. Among the best mascaras, this option features a double-material curved brush and nylon fibers for seamless application. The outcome: your lashes won't flake or smudge throughout the day. Though it's a newbie, we'd say it's on par with the greats, like the Bobbi Brown No Smudge, Charlotte Tilbury Pillow Talk Push Up Lashes, and Diorshow Iconic Overcurl.
New skin products
Paula’s Choice Omega + Complex Cleansing Balm
Key Ingredients: Paraben-free, sulfate-free, phthalate-free, silicone-free, and fragrance-free; jojoba oil, omegas 3, 6, & 9, and meadowfoam seed oil
Key Benefits: A fragrance-free cleansing balm that dissolves makeup and sunscreen residue in several swipes
Suitable for all skin types, the Omega + Complex Cleansing Balm goes beyond deep cleaning. This skincare standout conditions the skin, repairs its natural barrier, and holds onto moisture (no stripping here!), fueled by a medley of coconut-derived fatty acids and omega-rich jojoba oil. You'll want to use this balm as the first step in your skincare routine and gently massage a small amount onto wet or dry skin. Then, rinse with warm water and voila: a radiant, healthy glow.
Origins Drink Up Nourishing Avocado Lip Butter
Key Ingredients: Avocado & 8 plant-derived oils and butters
Key Benefits: A nutrient-dense lip treatment infused with nourishing ingredients, all of which bring soft, supple lips
For parched and cracked lips, the Drink Up Nourishing Avocado Lip Butter is the life-saving water in a barren desert. This ultimate pucker-quencher melts on contact and comforts lips with rich emollients and conditioning plant butters. Compared to similar treatments, this avocado butter holds onto moisture and indulges lips in long-lasting hydration, keeping them cushiony-soft and shiny.
Glossier Cleanser Concentrate
Key Ingredients: Vegan and cruelty-free; grapes, amino acid surfactants, AHA blend, calendula, chamomile, and passion fruit extract
Key Benefits: A highly concentrated cleanser formulated to exfoliate, clarify, and re-energize skin
Glossier debuted its second-ever cleanser, and we're happy to report that it's just as exceptional, if not better, than its predecessor. For a silky lather, the Cleanser Concentrate leverages a soft, frothy formula that dissolves hard-too-scrub dirt and impurities in 60 seconds flat. Unlike most cleansers, this skincare hero doesn't feel drying. On the contrary, it helps maintain the skin's moisture balance—thanks to nourishing chamomile flower water, calendula, and passion fruit extracts.
Nonetheless, the crowning jewel of this iteration is grapes. The Cleanser Concentrate touts a powerful medley of grape ferment, grape extract, lactic acid, malic acid, and niacinamide—with each ingredient working to bring a smooth, more radiant complexion.
Milk Makeup Cooling Water Natural Deodorant
Key Ingredients: Vegan, cruelty-free, aluminum-free, and comes in sustainable packaging; kaolin clay, caffeine, seawater, and a natural enzyme complex
Key Benefits: A natural cooling deodorant that covers potent odors in a swipe
Capsuled in a sleek, compact stick, this cooling gel is formulated with natural eucalyptus oil to neutralize stenches, absorb perspiration, and soothe irritated underarms. Along with the best sunscreens, it's a summer skincare essential that you'll want to always have in your purse.
KateCeuticals Resurfacing Overnight Peel
Key Ingredients: Glycolic Acid, niacinamide, vitamin E, retinol, and ceramides
Key Benefits: Address comprehensive signs of aging, dullness, uneven texture, and pores; suitable for normal, dry, combination, and oily skin types
For reviving complexions, the Resurfacing Overnight Peel is a powerful, clinical-grade treatment that eliminates the appearance of dark spots, lines, and wrinkles. As you count sheep, this skincare essential works its magic — bringing plumper, more radiant skin come sunrise.
KORA Organics Turmeric Glow Moisturizer
Key Ingredients: Turmeric, desert date oil, and marine micro-algae
Key Benefits: Vegan, gluten-free, cruelty-free, sulfate-free, paraben-free, and phthalate-free
A dense hydrator that soothes, smooths, and visibly plumps the skin. Packaged with a bedazzled gold topper, the cream-based Turmeric Glow Moisturizer is formulated with a medley of ingredients designed to do it all — from providing rich nourishment to combating fine lines and wrinkles. It also features a refillable pod designed to reduce waste on your end.
Farmacy Beauty Sweet Apple Clean Makeup Removing Cleansing Balm
Key Ingredients: Sunflower and Ginger Root Oils, turmeric and moringa extract, and papaya enzymes
Key Benefits: Vegan, cruelty-free, gluten-free, paraben-free, sulfate-free, and phthalate-free, and comes in recyclable packaging.
Farmacy's Sweet Apple Cleansing Balm marries the perks of a softer cleanser and gentle makeup remover in one for a deeper clean. This must-have dissolves stubborn and long-wear makeup in one go, removes impurities and residue, and exfoliates pores. As you lather, its sorbet-like texture transforms into a silky-soft oil that feels decadent. In other words, the latest skincare product you need to buy right now.
Herbivore Botanicals CLOUD JELLY Plumping Hydration
Key Ingredients: Tremella Mushroom and vegan collagen
Key Benefits: Suitable for all skin, including sensitive types
Inspired by cottagecore aesthetics, Herbivore's pastel-pink Cloud Jelly is a hyaluronic acid-alternative serum that's packed to the brim with Tremella mushroom. Tremella Mushroom is a hero ingredient, which hydrates and plumps the complexion (and can hold up to 500x its weight in water for retaining moisture!). Its formula touts a non-sticky, jelly-like consistency, gliding effortlessly when applied to the complexion. It's also infused with notes of natural, light floral, and fruit scents. We'd argue that this bottle captures the Garden of Eden in its glory, and what it's like to mosey through its blossomed fields.
Ilia Blue Light Filter Face Mist
Key Ingredients: Marine Actives, mastic, and tara extract
Key Benefits: Vegan, cruelty-free, gluten-free, and good for dryness, dullness, and uneven texture; comes in recyclable packaging
A 3-in-1 facial veil that doubles as a protective hydrating mist and makeup setting spray. Undeniably weightless on the face, this mist offers much-needed moisture to dehydrated skin and protects it from the grisly effects of blue light from tech devices. Its natural lavender scent is also a nice touch. Overall, the perfect addition to any and every skincare routine for sensitive skin.
Drunk Elephant Protini™ Powerpeptide Resurf Serum
Key Ingredients: Lactic Acid and signal peptide complex
Key Benefits: Vegan, cruelty-free, comes in recyclable packaging, and addresses loss of firmness, dullness, uneven texture, and antiaging concerns
A compact (but mighty) lightweight serum that's formulated to exfoliate and enhance skin's texture, tone, and elasticity. As a strengthening and renewing treatment, it works to reduce the appearance of fine lines, sun damage, enlarged pores, and related imperfections. Unquestionably, a top-quality product for restoring and maintaining optimal skin health.
New hair products
Acqua di Parma Magnolia Nobile Hair Mist
Key Ingredients: Recyclable Packaging
Key Benefits: With one spritz, this refined mist saturates hair in delectable notes of Magnolia Noble and floral fragrances
The Acqua di Parma Magnolia Nobile Hair Mist embodies peak luxury, serving as an elevated twist on conventional haircare. Infused with classic florals, the Magnolia Nobile curates an ideal olfactory experience by permeating Magnolia, Calabrian Bergamot, and Sandalwood scents. Plus, its rich formula leaves hair silky, shiny, and soft.
Oribe Bright Blonde Sun Lightening Hair Mist
Key Ingredients: Concentrated Lemon and Chamomile Extracts, tropical extract blend, and vegan + hydrogen-peroxide-free formula; paraben-free, formaldehyde-free, and sulfate-free
Key Benefits: Reduces brassiness and prevents color fading; suitable for straight, wavy, and curly hair types and fine, medium, and thick textures
Blondes, it's your moment to bask in the glory — all thanks to Oribe's Lightening Hair Mist. Beyond brightening highlights, it hydrates dry locks from root to tip, all while strengthening and softening the hair cuticle. With one spritz, you'll arrive at olfactory paradise, enjoying notes of butterfly jasmine and sandalwood along the way.
John Frieda Volume Lift Dry Finish Texture Spray
Key Ingredients: Paraben-free and not tested on animals
Key Benefits: Brand's Air-Silk Technology featuring volumizing, detangling, and smoothing agents; safe for color-treated hair
A contender against flat and fine locks, this lightweight spray brings volume and fullness in a spritz. This is achieved through its non-greasy formula, which holds and grips onto hair as you style and zhuzh it up. And for under $10, it's an absolute deal worth hopping on.
T3 SinglePass Curl Professional Ceramic Curling Iron
Available Sizes: 1" and 1.25"
What's Included: Digital T3 SinglePass Technology, five adjustable heat settings, smart twist dial, auto world voltage (100-240V), 1-hour auto-off, and 9ft 360 swivel cord
Among the best curling irons, the T3 Single-pass Curl features all the bells and whistles to ensure flawless bounce and hold in one go. Its ceramic barrel glides through even the most coarse textures with ease, while its adjustable heat settings allow for flexibility against hair damage. For even heat distribution, this tool leverages an innovative microchip, which monitors and adjusts fluctuations as you style. You'll enjoy frizz-free, shiny, and luscious curls without the hassle.
Dove Amplified Textures Hydrating Boost Scalp Tonic
Key Ingredients: Moisturizing blend of aloe, niacinamide, and glycerin hydrate
Key Benefits: Free of sulfates, parabens, and dyes; clinically proven to reduce dryness in just two weeks with regular use
Dove's Tonic functions as an effective scalp treatment to soothe, restore moisture, and maintain optimal hair health. Designed for textured hair, this nozzle-shaped product targets flaky areas and roots with a thin tip. If you want even better results, learn about the best shampoo and conditioner combination for your hair type.
Compared to other hair treatments, this one is backed by a philanthropic mission worth celebrating. Dove, a cause-driven brand leader, co-founded the C.R.O.W.N (Creating a Respectful and Open World for Natural hair) Coalition, which aims to drive legislation to make hair discrimination illegal.
Dominique (Dom) is a very online shopping writer at Woman & Home, where she covers products, sales/deals, and market news across categories. Before joining the team, she penned stories as an editorial fellow at Insider Reviews, the affiliate commerce team at Insider Inc./Business Insider. The bespectacled NJ transplant specializes in commerce journalism, women’s lifestyle content, and hoarding makeup—much to her mother’s dismay.
Her foray into storytelling began in the early aughts, the era in which she developed a passion for fiction writing and an aversion to math. This passion, along with many failed math exams, led her to Marist College, where she studied public relations, creative advertising, and English.
Aside from writing, she doodles in notebooks, crafts memes, and sleuths for homes out of her tax bracket on Zillow. Follow her adventures via the web:
Instagram: @dominiquemcintee / @drugstoredomi
To connect: email@example.com
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