This hair strengthening shampoo is currently most in-demand from beauty fans

in demand beauty products
(Image credit: Getty Images/EyeEm)

If there’s one positive to come out of lockdown, it’s that most of us are caring for our hair a bit more.

From opting for the healthiest hair cuts, to investing in nourishing treatments and oils, to doing everything we can to encourage natural hair growth, we’ve all become a bit more aware of our locks than we were before lockdown.

So it’s no surprise that a particular bestselling strengthening shampoo has topped a list of best beauty products voted by beauty fans.

Online beauty retailer Cult Beauty has released their list of customer favourites as voted by their most loyal fans.

And of course nourishing treatment Olaplex made the list, as well as the shampoo version of the strengthening formula.

When it comes to hair care, Drunk Elephant’s Glossing shampoo also made the list for its delicately cleansing sulphate-free formula.

Looking to do your own beauty haul? These are all the winners from Cult Beauty’s ‘Haul of Fame’ vote…

Cult Beauty’s most in-demand beauty products

Best shampoo: Drunk Elephant Cocomino Glossing Shampoo, £21.00, Cult Beauty

Best shampoo: Drunk Elephant Cocomino Glossing Shampoo, £21.00, Cult Beauty

Best hair treatment: Olaplex No 3 Hair Perfector, £26.00, Cult Beauty

Best hair treatment: Olaplex No 3 Hair Perfector, £26.00, Cult Beauty

Best vegan product: Olaplex No 4 Bond Maintenance Shampoo, £26.00, Cult Beauty

Best vegan product: Olaplex No 4 Bond Maintenance Shampoo, £26.00, Cult Beauty

Best cleanser: Fresh Soy Face Cleanser, £30.00, Cult Beauty

Best cleanser: Fresh Soy Face Cleanser, £30.00, Cult Beauty

Best mask: Glow Recipe Watermelon Glow Sleeping Mask, £20.50, Cult Beauty

Best mask: Glow Recipe Watermelon Glow Sleeping Mask, £20.50, Cult Beauty

Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream, £54.00, Cult Beauty

Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream, £54.00, Cult Beauty

Best new product: Wishful Yo Glow Enzyme Scrub, £34.00, Cult Beauty

Best new product: Wishful Yo Glow Enzyme Scrub, £34.00, Cult Beauty

Best skincare tool: NuFACE Mini Facial Toning Device, £167.00, Cult Beauty

Best skincare tool: NuFACE Mini Facial Toning Device, £167.00, Cult Beauty

Best foundation: NARS Natural Radiant Longwear Foundation, £35.00, Cult Beauty

Best foundation: NARS Natural Radiant Longwear Foundation, £35.00, Cult Beauty

Best face powder: Laura Mercier Translucent Loose Setting Powder, £32.00, Cult Beauty

Best face powder: Laura Mercier Translucent Loose Setting Powder, £32.00, Cult Beauty

Best mascara: Too Faced Better Than Sex Mascara, £22.00, Cult Beauty

Best mascara: Too Faced Better Than Sex Mascara, £22.00, Cult Beauty

Best palette: Charlotte Tilbury Luxury Palette - Pillow Talk, £40.00, Cult Beauty

Best palette: Charlotte Tilbury Luxury Palette - Pillow Talk, £40.00, Cult Beauty

Best lipstick: Charlotte Tilbury Matte Revolution, £25.00, Cult Beauty

Best lipstick: Charlotte Tilbury Matte Revolution, £25.00, Cult Beauty

Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.