This stunning new watch collection is the gift you'll want to keep for yourself

Exciting news alert! There's a brand new collaboration you need to know about, and we predict it'll be a must-have for Christmas. Danish watch brand August Berg has teamed up with British heritage art and design label Morris & Co.

The iconic brand has been running since 1861 and were one of the most outstanding figures for the British Arts and Crafts Movement, motivated to provide affordable 'art for all'. Now, the company focuses on interiors with wallpaper, fabric and home accessories all in iconic prints. The Morris & Co. x August Berg collaboration features a carefully curated edit of timepieces. The collection merges the sleek, Scandi watch style with traditional British prints and colours.

Based on the artwork created by designer William Morris, the designs feature iterations of the famous prints: pimpernel, strawberry thief and forest. The teal, deep green and rich red straps create luxury styles you'll want to gift, or keep for yourself. Each of the designs is available with either the nylon Perlon strap (in the colours above) or a Milanese metal mesh in silver (below).

If you prefer a classic feel when it comes to wristwear then the silver collect is for you. With a more subtle print design and everyday feel, you'll want to wear these with every outfit. Each style can also be personalised with an engraved message on the back of the face.

Want even more good news? The box the watch will be delivered in is made from a sustainably sourced bamboo. That's not all. August Berg also donates 6-months of quality education for kids in rural Africa with every sale. For every 20,000 watches sold, the watch brand will build a school for children in local communities through the Human Practice Foundation. We love a brand with a strong focus on being sustainable and making a difference.

The watches are prices from £209-£239, shop the new collection now at augustberg.co.uk

Shop the Morris & Co. x August Berg watch collection

Crimson rose gold strawberry thief watch, £239, Morris & Co. x August Berg

This iconic bird print watch is also available in a stylish silver hue.

VIEW NOW: Crimson rose gold strawberry thief watch, £239, Morris & Co. x August Berg

Pure silver love is enough watch, £239, Morris & Co. x August Berg

The everyday watch anyone would be happy to receive this Christmas. This sleek, silver floral face style is a timeless classic.

VIEW NOW: Pure silver love is enough watch, £239, Morris & Co. x August Berg

Indigo rose gold pimpernel watch, £239, Morris & Co. x August Berg

The luxe colour pairing of the teal strap with the rose gold face detail is what makes this one so special.

VIEW NOW: Indigo rose gold pimpernel watch, £239, Morris & Co. x August Berg

Fennel rose gold pimpernel, £239, Morris & Co. x August Berg

The anti-reflective, scratch-resistant, single-dome sapphire crystal glass makes all the styles long-lasting. With the amount of times you'll wear it, the cost-per-wear will be pennies.

VIEW NOW: Fennel rose gold pimpernel, £239, Morris & Co. x August Berg

Crimson silver pimpernel, £209, Morris & Co. x August Berg

One word: gorgeous. Get this red and silver style and team it with red nails for the festive season.

VIEW NOW: Crimson silver pimpernel, £209, Morris & Co. x August Berg

Pure silver love is enough watch, £239, Morris & Co. x August Berg

The perfect style for those who prefer a more minimal look. This 'love is enough' slogan face design is bound to sell out, fast.

VIEW NOW: Pure silver love is enough watch, £239, Morris & Co. x August Berg

Indigo rose gold strawberry thief, £239, Morris & Co. x August Berg

A statement style you'll want to wear on repeat –grab this one before it goes.

VIEW NOW: Indigo rose gold strawberry thief, £239, Morris & Co. x August Berg

Fennel silver strawberry thief watch, £209, Morris & Co. x August Berg

The woven nylon strap is made to have invisible holes so it looks even more sleek. We're big fans of this mix of forest green with the soft silver.

VIEW NOW: Fennel silver strawberry thief watch, £209, Morris & Co. x August Berg