Holly Willoughby's cosy £29.50 M&S knit jumper is finally online

Holly Willoughby has given fans another glimpse into her upcoming Marks & Spencer collection - as she wraps up in her winter woolies.

The TV star shared a snap of her wearing the Fair Isle Knit jumper in her garden - a photograph that was snapped by her son, Harry.

She captioned the shot, "Baby it’s cold outside... Beautiful fair isle knit, perfect for wrapping up warm...Thank you@marksandspencer #ad#winterwoolies#jumperseason ... Thanks again to my Harry for the photography skills."

A photo posted by on

Steal Holly Willoughby's style

The jumper is finally on sale online - and currently available in two colour ways in all sizes from XS to XL.

VIEW THE JUMPER: Fair Isle Funnel Neck Relaxed Jumper, M&S, £29.50, marksandspencer.com

With the cooler months upon us, Holly delighted fans by officially launching jumper season.

One fan wrote, "Wow you even make knit jumpers look cool Holly."

While another said, "Love that jumper!"

Although Holly is now a household style icon, there was a time she wasn’t interested in fashion.

Speaking to Red, she explained, “For a long time, I was pretty clueless. There’s a picture of me on the red carpet when I first started in TV and I’m wearing a brown belted cord skirt, a brown cord jacket, fishnet tights and a weird round toe shoe. What was I thinking? But I’ve grown to like clothes more the older I’ve got and I now recognise the importance of having key staples that fit well in your wardrobe.”

We can't imagine it!

Georgia Farquharson

Georgia writes across Woman & Home and Good to Know and specialises in all things royal. Previously labelled the "Queen of the royals," Georgia knows the whose who and what's what when it comes to the monarchy. When she's not eagerly following the royal family, Georgia enjoys shopping and self-care. She lives with this motto in mind; "if your dreams don't scare you, they aren't big enough."