Charlotte Hawkins' favourite dress brands are here to inspire your outfits for the festive season

charlotte hawkins

Closet London, Sosander and The Pretty Dress Company have become some of Charlotte Hawkins' go-to fashion labels over recent months. Wearing the brands on and off screen, she's giving us all the dress inspo we need for party season.

TV presenter, Charlotte Hawkins, has been gracing our TV screens on weekday mornings for a number of years now. And her regular appearances on one of the nation's favourite shows, Good Morning Britain, means that her wardrobe comes under scrutiny. We've noticed that lately she seems to be favouring one brand in particular: Closet. And it’s more affordable than you might think!

Charlotte Hawkins daily looks are put together by stylist Debbie Harper, who is in charge of her on screen wardrobe. Charlotte has worn dresses from a variety of brands, but Closet London seems to be one she chooses with increasing frequency.

Closet exclusively told woman&home that they typically see a huge 50% rise in sales of the particular styles Charlotte has worn. Interestingly they've also seen a 20% increase on sign ups to their newsletter too. Looking at their selection we're not surprised, dresses start from as little as £20 in the sale. With such affordable price points, and their striking use of colour and print, we can see why they're quietly gathering fashion fans.

Here's a rundown of Closet London dresses that Charlotte Hawkins has worn recently:

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SHOP NOW: Velvet leaf wrap midi dress, £75, Closet London

This one has nearly sold out in all sizes, so if you want to beat the Charlotte effect you better get clicking, quick.

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SHOP NOW: Animal print satin dress, £65, Closet London

Wearing a universally flattering wrap dress, this subtle animal print number is a way to tick off the trend without being too OTT.

SHOP NOW: fuchsia kimono sleeve pleated shirt dress, £78, Closet London

Her followers were clearly fans of the fuchsia pleated skirt dress Charlotte wore, with over 2,500 of them hitting the like button.

SHOP NOW: Purple print midi dress, £70, Closet London

This look is slightly more toned down, though the print is still striking. The draped front wrap style dress has sold out in size 8 but is still available in all other sizes. We love that she's flashing a bit of leg, and that she paired it with contrasting pale blue heels.

(She actually wore another Closet London dress in the same print in September, but a longer mid length version, which unsurprisingly sold out. Our insiders at Closet have confirmed unfortunately there are no plans for this certain style to be restocked.)

SHOP NOW: stripe dress, £72, Closet London

The striped a-line wrap dress that Charlotte wore recently saw the biggest spike in sales for the brand, and we can see why. With the contrast waistband and deep v neckline this dress is flattering on most body shapes and can be dressed up with heels or dressed down with tights and ankle boots. Currently available in all sizes!

SHOP NOW: turqouise sleeved midi dress, £68, Closet London

This bright blue long sleeve midi dress with waist tie is definitely one of our favourites. It's smart, yes with the right accessories can be transformed into a party dress. It has sold out in a size 8 but is currently available in all other sizes.

Closet London pride themselves for their elegant, feminine shapes and stunning prints. They make almost every garment in London and have done since the brand launched over 20 years ago. With nine collections dropping a year, stylist Debbie will have no problem choosing lots more gorgeous styles for Charlotte to wear.

It's not just Closet London Charlotte is using to top us her dress collection, the presenter has also been spotted in two other brands to keep an eye out for; Sosander and The Pretty Dress Company.

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SHOP NOW: Ditsy print collared wrap dress, £69, Sosander

The ideal day-to-night does exist, and you're looking at it. The elegant shape, autumnal print and the fact that it goes with heels and boots makes it a win-win.

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SHOP NOW: Abstract floral print fit & flare dress, £69, Sosander

Sosander's fit & flare dresses are so popular they come in an array of colours and prints. This blue number looks fabulous with red Dune courts and a bouncy blow dry.

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SHOP NOW: Tartan faux wrap pencil dress, £129, The Pretty Dress Company

The classic check has transformed a chic pencil dress into a round the clock favourite. Wear for day with heeled ankle boots, for night switch to colour-pop heels just like Charlotte.

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SHOP NOW: Faux wrap pencil dress, £89, The Pretty Dress Company

Charlotte loves this dress so much, she's also worn it in the fuchsia pink colour way. We wonder if she'll try it out in the other 16 colours too?

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SHOP NOW: Kenneddy peplum dress, £129, The Pretty Dress Company

As a fan of the pencil dress of course Charlotte couldn't resist the teal peplum from The Pretty Dress Company. Matching your shoes to your dress is a look that was approved on the autumn/winter catwalk.

From evening soirées to after-work cocktails, we predict Charlotte will continue to inspire all our party season outfits on repeat.

Becky Joiner-O'Riordan

Becky Joiner-O'Riordan is a Senior Fashion Stylist & Writer. With 10 years experience in the fashion industry, she currently works across woman&home,, Woman, Woman's Own, Woman's Weekly, Chat,, and has previously worked on Harper's Bazaar, Notion and Now Magazine. 

After graduating from both the University of the Creative Arts and The Fashion Retail Academy with first-class honours she dipped her toes into the world of television styling working on This Old Thing, hosted by Dawn O’Porter and Channel 4’s live tv show series Gok Live: Stripping for Summer.