A closer look at Closet London, one of Charlotte Hawkins favourite high street brands

Closet London has become one of Charlotte Hawkins go-to fashion labels over recent months. This week alone she's worn the label twice on screen, and it's only Thursday...

TV presenter, Charlotte Hawkins, has been gracing our TV screens on weekday mornings for a number of years now. And her regular appearances on one of the nation’s favourite shows, Good Morning Britain, means that her wardrobe comes under scrutiny. We’ve noticed that lately she seems to be favouring one brand in particular: Closet. And it’s more affordable than you might think!

Charlotte Hawkins daily looks are put together by stylist Debbie Harper, who is in charge of her on screen wardrobe. Charlotte has worn dresses from a variety of brands, but Closet London seems to be one she chooses with increasing frequency.

Closet exclusively told woman&home that they typically see a huge 50% rise in sales of the particular styles Charlotte has worn. Interestingly they’ve also seen a 20% increase on sign ups to their newsletter too. Looking at their selection we’re not surprised, dresses start from as little as £20 in the sale. With such affordable price points, and their striking use of colour and print, we can see why they’re quietly gathering fashion fans.

Here’s a rundown of Closet London dresses that Charlotte Hawkins has worn recently:

SHOP NOW: fuchsia kimono sleeve pleated shirt dress, £78, Closet London

Her followers were clearly fans of the fuchsia pleated skirt dress Charlotte wore, with over 2,500 of them hitting the like button.

SHOP NOW: Purple print midi dress, £70, Closet London

This look is slightly more toned down, though the print is still striking. The draped front wrap style dress has sold out in size 8 but is still available in all other sizes. We love that she’s flashing a bit of leg, and that she paired it with contrasting pale blue heels.

(She actually wore another Closet London dress in the same print in September, but a longer mid length version, which unsurprisingly sold out. Our insiders at Closet have confirmed unfortunately there are no plans for this certain style to be restocked.)

SHOP NOW: stripe dress, £72, Closet London

The striped a-line wrap dress that Charlotte wore recently saw the biggest spike in sales for the brand, and we can see why. With the contrast waistband and deep v neckline this dress is flattering on most body shapes and can be dressed up with heels or dressed down with tights and ankle boots. Currently available in all sizes!

SHOP NOW: turqouise sleeved midi dress, £68, Closet London

This bright blue long sleeve midi dress with waist tie is definitely one of our favourites. It’s smart, yes with the right accessories can be transformed into a party dress, It has sold out in a size 12 but is currently available in all other sizes.

Closet London pride themselves for their elegant, feminine shapes and stunning prints. They make almost every garment in London and have done since the brand launched over 20 years ago. With nine collections dropping a year, stylist Debbie will have no problem choosing lots more gorgeous styles for Charlotte to wear. We can’t wait to see what Charlotte wears next!