Boux Avenue's half-price sale is the post-summer boost we all need right now

The brand has up to 50% off lingerie, swimwear, activewear and nightwear

Diverse group of women stand together in brightly coloured lingerie.
(Image credit: Luis Alvarez/Getty Images)

Whether September gives you back-to-school vibes or you live for the sales they bring—revamping your lingerie drawer is always a good idea.

Boux Avenue has just announced their post-summer sale—and it's definitely something to get excited about. Whether you're looking for a complete lingerie set or want to get the best bra for your shape and size, now's the time to splurge!

The sale is running today and tomorrow. The good news is that you can get your hands on up to 50% off lingerie, swimwear, activewear, and nightwear, don't miss it!

Some of our favorites include their Annabelle Longline Bra, the unpadded bra with satin and lace detail has 45% off its RRP—and is now $35 (£22). It also has a matching throng for $14, (£10), which was $25 (£18).

If you're more a plunge bra fan you'll be excited by the Leanna Plunge bra—the black and light pink bra has over 53% of its original price down to just $26 (£16). With lace detail on the cups and underneath it's pretty enough to wear with a racerback top. 

When news of the sale hit Boux Avenue's Instagram page fans couldn't contain their excitement with one writing 'eek' and others leaving the flame emoji. 

$55 (£40)

Annabelle Longline Bra, $55 (£40) $35 (£22) | Boux Avenue

Add a touch of glamour to your wardrobe with this beautiful feminine Bouxtique by Boux Avenue bra. The unpadded bra is available in white and navy, plus a variety of sizes. 

$54 (£34)

Leanna Plunge bra, $54 (£34) $26 (£16) | Boux Avenue

With its subtle silver lace details and a padded boost to show off your body, this will be your go-to bra with a little something extra! 

Gymwear and nightwear are also part of the lingerie brands sale with over 55% off a pretty pink ribbed seamless crop top, now on sale for $14 /£10) and matching pink ribbed leggings for $22 /£16.

While the brand's gorgeous cotton Ditsy floral shortie PJs have also been reduced from $35 (£22) down to $20 (£12). 

Of course, if none of these quite catch your eye there are hundreds of other offers available—but you better be quick, it only runs until the end of Monday.

Sarah Finley

Sarah is a freelance journalist - writing about the royals and celebrities for Woman & Home, fitness and beauty for the Evening Standard and how the world of work has changed due to the pandemic for the BBC. 


She also covers a variety of other subjects and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications. 


As a journalist, she has written thousands of profile pieces - interviewing CEOs, real-life case studies and celebrities - interviewing everyone from Emma Bunton to the founder of Headspace.