Sienna Miller's Barbour campaign is a perfect example of how the heritage trend should be styled

Autumn's most popular trend returns

Sienna Miller in Barbour
(Image credit: Barbour)

A celebration of Britishness, the weather might be refusing to fully get its autumn groove on, but brands are certainly embracing cooler climes, and I, for one, can't wait to follow suit. Heritage styling remains one of the key autumn/winter fashion trends for 2026, and despite its popularity last year, I think it's an aesthetic that has really come into its own this season.

Barbour, a quintessentially British clothing brand, has one of the best executions of the cottage-core look, leaning into its statement barn jackets, waterproof outerwear, timeless tartans and, of course, wellington boots. The much-loved label fronted its autumn campaign with two other big British names, Sienna Miller and Idris Elba.

Kitted out in the label for the countryside shoot, a miscommunication sees the pair on a long, weather-battered journey to reunite in the rolling green hills, having encountered the best of British rural life along the way. The collection, a sumptuous mix of cosy yet contemporary knitwear, updated outerwear and kilt-inspired skirts, is the modern take on heritage that will give every outfit a directional finish.

Authentically British, Sienna Miller and Idris Elba are the unflappable duo that front the latest Barbour campaign, which celebrates 130 years of the brand's tartans. Heritage-coded fashion is having a real moment with the style set right now, and I have to say, Barbour's execution of the look is one of my favourites.

It feels entirely honest, and intrinsically true to the brand that is already loved by celebrities and the Royals for its timeless, durable outerwear. I love that these principles have been taken and reimagined for a fashion-forward audience, all without scrimping on the design details that make Barbour worth the investment.

A great use of wool and cashmere throughout adds gravitas and weight to the winter edit that is already selling fast. While these are certainly investment styles, we've seen, thanks to the likes of The Traitors, the heritage trend has had a new lease of life and promises to be one of those always-on trends that you can wear year after year.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.