Olay launches new Regenerist collection for glowing skin that's guaranteed to sell out

Right this way for (affordable) glowing skin!

woman with glowing skin
(Image credit: Dora Lazarevic / EyeEm via Getty Images)

We all know the importance of a good skincare routine, from the best moisturiser for dry skin to the best eye cream. Now, high street giant Olay has rolled out the new Olay Regenerist GLOW line – and we can't wait to get our hands on it.

The brand's new collagen skincare line is selling once every 60 seconds, with retailers barely able to keep it in stock, and we predict the same thing with these glow-boosting new products. 

Comprising three new products, the Olay Regenerist GLOW range is all about brightening and hydrating the skin, combining the famous Regenerist technology with skin-loving niacinamide.

According to the brand, searches for this hero ingredient were up 314% in 2020, so the new products couldn't have launched at a better time. 

More from woman&home:

Even better news? All of the products are currently better than half price at Superdrug until the 23rd of February, meaning you can snap up all three for £50 instead of £100.

Shop Olay Regenerist Glow - half price at Superdrug

Olay Regenerist Glow Light Moisturiser with SPF 30, was £34.99 now £17.45, Superdrug

A light cream that blurs your complexion, with that all-important SPF 30 for daytime protection.View Deal

Olay Regenerist Glow Booster Serum, was £29.99 now £14.95, Superdrug

A hydrating serum that aims to even out skin tone for an all over glow.View Deal

Olay Regenerist Glow Priming Moisturiser for Glowing Skin, was £34.99 now £17.45, Superdrug

Creates a glowing and matte base that's the perfect canvas for make-up.View Deal

Olay Regenerist Glow Like a Pro Bundle, £49.85 (worth £99.99), Superdrug

All three products from the GLOW range in one bargain bundle. View Deal

For an added glow boost, the brand recommends adding a facial massage into your routine when using the serum, before you apply your moisturiser.

"Incorporating a facial massage into your routine not only helps increase the absorption of the product so you reap the benefits, but also relaxes and adds a little glow to your mix," says Dr Thivi Maruthappu. 

Adding the GLOW range to our online baskets, stat!