Olay launches new Regenerist collection for glowing skin that's guaranteed to sell out

We all know the importance of a good skincare routine, from the best moisturiser for dry skin to the best eye cream. Now, high street giant Olay has rolled out the new Olay Regenerist GLOW line – and we can't wait to get our hands on it.

The brand's new collagen skincare line is selling once every 60 seconds, with retailers barely able to keep it in stock, and we predict the same thing with these glow-boosting new products. 

Comprising three new products, the Olay Regenerist GLOW range is all about brightening and hydrating the skin, combining the famous Regenerist technology with skin-loving niacinamide.

According to the brand, searches for this hero ingredient were up 314% in 2020, so the new products couldn't have launched at a better time. 

More from woman&home:

• Best eye cream: our favourite formulas for every skin type
• Best moisturiser for dry skin: the beauty editor approved buys for flaky skin
• Best retinol creams and serums to anti-age your skin

Even better news? All of the products are currently better than half price at Superdrug until the 23rd of February, meaning you can snap up all three for £50 instead of £100.

Shop Olay Regenerist Glow - half price at Superdrug

For an added glow boost, the brand recommends adding a facial massage into your routine when using the serum, before you apply your moisturiser.

"Incorporating a facial massage into your routine not only helps increase the absorption of the product so you reap the benefits, but also relaxes and adds a little glow to your mix," says Dr Thivi Maruthappu. 

Adding the GLOW range to our online baskets, stat!