This new anti-wrinkle serum sells one every minute – and is only £15!

new avon anti wrinkle serum rave reviews
(Image credit: Getty)

Hyaluronic acid has become a must-have in most skincare routines.

The scary-sounding ingredient, which at first might sound like something best avoided, is actually the substance that our own skin cells make naturally in order to keep adequate moisture levels in the skin.

It has now become one of the most essential ingredients in skincare, making up the majority of effective serums on the market.

More: You actually only need three items in your skincare routine, according to a top dermatologist

And now a new hyaluronic acid serum has been met with dozens of five-star reviews for its ability to leave skin ‘plumped and glowing’.

Avon’s Anew Clinical Anti-Wrinkle Plumping Concentrate has been met with rave reviews after leaving customers with plumped skin and reduced signs of wrinkles.

new avon anti wrinkle serum rave reviews

Using a combination of 1.5 per cent hyaluronic acid, as well as several other skin-boosting ingredients, the serum leaves skin looking brighter and more moisturised by thickening the layers on your skin penetrating beneath the skin’s surface to deliver hydration.

‘A facial routine must have,’ said one fan. ‘I noticed a difference in my facial skin after about 5 days. My skin felt softer and the wrinkles I had on my forehead was gone by the end of the 2 weeks.’

‘I’ve been using this product for a few days and have already noticed that my skin looks more healthy and plump,’ wrote another. ‘I’ve got dry skin from being in air conditioning and it has really hydrated my skin and left me with a healthy glow, Can’t wait to see the effects of continued use.’

More: High-tech skincare ingredients explained by a dermatologist

‘Excellent Wrinkle Filler,’ commented one reviewer. ‘I’m ten days into using it and have noticed the wrinkles above my nose have nearly gone. The fine lines around my eyes are lessening too. My skin feels plumped up and smoother overall.’

The serum, which launched just a couple of weeks ago, is available on Avon’s website for only £15.

And if you head over soon you can even take advantage of the retailer’s discounted price, as it is currently on sale for only £12.

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

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Email: aleesha.badkar@futurenet.com