Primers have always been a somewhat divisive product.
Along with the likes of marmite, Bounty chocolates and mouldy cheese (turns out not everyone is a fan of Shropshire Blue), they have for some reason gained a ‘love it or hate’ reputation.
While there are those who swear by the product’s smoothing, blurring and mattifying powers, there are also the ones who dub the step an unnecessary waste of money.
But whether you’re a die-hard advocate or a ‘give it a miss’ type of person, brands across the industry and still here with their carefully developed formulas.
And one luxury makeup retailer is making it near impossible to ignore the polarising step with their new specifically targeted formulas.
Laura Mercier has released a range of water-based (i.e. no residual oil left on the skin) and silicone-free (meaning no nasties) primers that are all formulated to suit different skincare needs.
The brand’s Pure Canvas Primer collection has been developed to extend makeup wear, while improving the skin over time and even protecting against environmental aggressors.
Infused with skin-loving ingredients, each primer aims to either blur, hydrate, protect, perfect or illuminate the skin.
For those with shiny skin, the oil-absorbing Blurring primer uses special powders to mattify the skin and reduce the appearance of pores, while Glycerin and Microalgae plump and condition leave it smooth and healthy.
Or if your skin is desperate to be quenched, the lightweight Hydrating option locks in moisture to create a seamless finish for makeup to go on top of.
But by far our favourite pick has to be the brand new Illuminating primer.
Formulated with Micronized Pearls, the base reflects light to add a radiant luminosity to the complexion, while Porcelain Flower Extract feeds the skin antioxidants encouraging a long-term glow.
The primer leaves skin with a natural-looking glow that can be work under makeup or left alone for a radiant finish.
There is also a Protecting option that contains a weightless SPF, as well as the line’s original Perfecting primer that soothes skin, preparing it for makeup application.
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Shop the primers here
The reinvented range offers breakthrough, good-for-your-skin, good-for-your-makeup primers.
Get 15% off - discount applied at checkout
Get 15% off - discount applied at checkout
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And if you can’t choose between the skin-loving primers, you can currently nab them for an extra 15 per cent off giving you a chance to maybe even give them all a go.
We think we may just have a few converts on our hands…
Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a Rioja- and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she stalked the royals via breaking news alerts on her Apple Watch.
Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a good slathering of SPF and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).
But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines. Being a product specialist on a brand for bold women (and living the single life) means that Aleesha also knows a thing or two about the must-buy sex toys, so she relishes in unleashing her inner Carrie Bradshaw on our sex & relationships pages.
When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group.
Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.
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