Jo Malone launches new product that will transform dry and lacklustre hair

jo malone cologne intense hair mist velvet rose oud

(Image credit: Getty)

published 8 January 2020

Jo Malone are known for their gorgeous collection of decadent fragrances.

Whether for the body with the vast array of colognes, lotions and bath products that they have to offer, or for the home with their coveted candles, diffusers and sprays, the British icon creates some of the best scents around.

But now the London-based brand is offering another form of scent that not only promises to leave us smelling fabulous as usual, but will also give some much needed tender loving care to our lacklustre locks.

We are talking, of course, about a hair mist.

MORE:Jo Malone launches gorgeous scent inspired by autumn

The fragrance house has added to their ever-growing by expanding their luxurious Cologne Intense collection with a brand new hair mist.

The lightweight hair mist, which has been added to the brand’s Velvet Rose & Oud fragrance line, boasts a whole cohort of lock-loving ingredients, including haircare powerhouse Argan oil.

The wonder ingredient has built a reputation as a wonder product for hair, transforming dry and dull locks by infusing them with nourishments and leaving a healthy shine.

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Shop the hair mist here

Velvet Rose & Oud Hair Mist

This mist is formulated with nourishing and softening ingredients, giving hair a healthy shine and rich, sensual scent.

Jo Malone

Available now

£46

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£46

Available now

Jo Malone

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Jo Malone have blended the staple oil with Pro Vitamin B, which is known for promoting healthy hair and is regularly used in hair supplements.

While this isn’t the first hair mist that Jo Malone have introduced, as they already offer their English Pear & Freesia option, this new offering is the only from their Cologne Intense line and does include the hair-loving addition of antioxidant Vitamin E, which supports healthy hair growth as well as caring for the scalp and reducing the amount of environmental damage done to locks.

The mist is so nourishing that it’s even suitable for dry and damaged colour-treated hair.

MORE: How hair serum can be used in the shower to get shiny locks

And this isn’t the only new addition to the brand’s delectable Cologne Intense collection.

Their have further extended their Velvet Rose & Oud line with a Shower Cream and a home Diffuser.

And if that wasn’t enough, the leading brand has released brand new Cologne Intense fragrance – and we’re loving it to get us through dreary January.

Shop the fragrance here

Vetiver & Golden Vanilla Cologne Intense

This deliciously sensual scent opens with a dash of cardamom and the freshness of grapefruit tea.

Jo Malone

Other sizes available

£122

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£122

Other sizes available

Jo Malone

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Their new Vetiver & Golden Vanilla scent blends fresh and spicy cardamom with earthy Vetiver and warm Vanilla for a gorgeous and enveloping addition ti the collection.

“Through Cologne Intense we want to whisk you away on a journey using ingredients that have a true, strong story,” said Celine Roux, Global Head of Fragrance at Jo Malone London.

“We consciously magnified the name of the new fragrance with ‘Golden’ to call to mind the warmth of the scent. It’s glowing and bountiful – like the island of Madagascar itself”.

All of the products launch today and are available to buy on the Jo Malone website.

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.