Holly Willoughby's hair deserves an Instagram account of its own.
In a recent behind-the-scenes snap of the This Morning presenter at a shoot, she's somehow made 39 look like 19. This is partly down to her platinum shoulder-length bob that walks a fine line between being bleached but still looking glossy and bouncy.
Thankfully her hair stylist, Ciler Peksah, revealed all in an Instagram post and guess what? Her ride or die product for giving Holly's hair some heft only costs £2.
Enter Batiste Dry Shampoo Original Clean and Classic. While technically dry shampoo is designed for banishing greasy roots, an insider trick is to use it to add texture, making strands easier to style.
Batiste may be cheap, but this dry shampoo somehow manages to create more supercharged volume than its expensive counterparts.
You can shop the entire look below but some of our stand-outs from her recommendations include:
Inika Organic Baked Mineral Foundation creates a creamy, next-to-natural base; Suqqu Vibrant Rich Lipstick in 05 plumps lips while imparting a slick of pinky red colour that makes the complexion sing; Beauty Pie Triple Beauty Luminizing Wand mimics candlelit skin and Hour Glass Cosmetics Unlocked Instant Extensions Mascara creates lashes so long you can see them in your peripheral vision.