This NYX lipstick is going viral - here's why it's the best beauty purchase right now

Face coverings are not this lipstick's nemesis.

Beautiful woman with make-up - stock photo
(Image credit: CoffeeAndMilk/Getty Images)

If you've currently vetoed lipstick from your beauty routine, you might want to re-consider. NYX Professional Shine Loud Lipstick is going viral for its zero-transfer properties, which quite frankly is nothing short of miraculous in the age of mask wearing.  

The Shine Proud Lipstick manages to be the best of both worlds. It's a two-part product, with one end offering a budge-proof, heavily pigmented base coat designed to stay put for a full 16 hours. Worn alone this withstands the friction, wear and tear of a face covering. All without feeling uncomfortably dry or chalky.

TikTok influencers have, understandably, become obsessed with this long-wear step (it’s been available in the US for a while, and has just launched in the UK). Stephanie Valentine (@glamzillaxo) filmed herself applying the coral shade Shine Loud. She then instructs her followers to let the base coat dry for 90 seconds for the best results.

@glamzillaxo (opens in new tab)

You gotta get this. ##FYP ##MAKEUP ##makeupartist ##makemefamous ##makeuphacks

♬ original sound - Stephanie Valentine (opens in new tab)

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The other half, a shiny top coat, isn't in the least bit sticky so there's no danger of your hair getting stuck in it on a windy day. That said, it's also the part we recommend saving for WFH situations or getting that Kira Kira-like sheen in Zoom meetings.

There are 24 different shades – from nude right through to the polar opposite of the spectrum with the perfect red in the form of World Shaper. Oh and did we mention you're essentially getting two products for the humble price of just $12? So there's every reason to be obsessed.

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Fiona Embleton is a beauty writer who is now Acting Beauty Editor at Stylist. She is obsessed with Isabel Marant and cats.