This is Michelle Obama's favorite lipstick and you can shop it on Amazon

Right now, Amazon is encouraging shoppers to buy from Black-Owned brands, including Michelle Obama's favorite lipstick.

It's always important to support Black creators, whether it's Black History Month or not. But with Black beauty brands currently in the spotlight on the shopping site, there's never been a better time to snap up The Lip Bar lipstick.

This vegan and cruelty-free brand came to the attention of beauty editors back in September last year, when former First Lady Michelle Obama partnered with The Lip Bar to create a limited edition red colorway of the matte liquid lipstick. At the time, all proceeds for the lip shade called Bawse Voter went toward When We All Vote, a non-profit organization that encourages vote registration. 

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Obama was even photographed wearing The Lip Bar's best-selling Bawse Lady lipstick and a When We All Vote official T-shirt to raise awareness of both organizations and their messaging.

You can now shop The Lip Bar's same nourishing formula in a variety of punchy shades. Other Black-owned brands available include IMAN Cosmetics, which Supermodel Iman founded in 1994 when she couldn't find a foundation that matched her skin tone.

You can also shop some of the most popular Briogeo natural haircare products on Amazon as well as the shimmery highlighter from Coloured Raine, a niche cosmetics company with its roots in Brooklyn.

Time to use your beauty dollar to support an important cause.