Back To Top

Merry Christmas to me, there's up to 50% off in the Boden sale and these are all the items I'm considering adding to my basket

I've shopped at Boden for years, these are the Boden sale items I'd invest in that will max out their cost-per-wear in your wardrobe

three models wearing Boden winter sale items: A borg coat in the snow, a fair isle red and white sweater in the snow and a tartan dress in a house
(Image credit: Boden)

Like most fashion lovers, I look forward to the sales as a chance to grab a bargain, and naturally, my passion for British clothing brand Boden, means that I'm limbered up to shop the Boden sale, because there is up to 50% stacks of items in the brand's winter discounts.

Now, don't get me wrong, I'm not quite going 'wild in the aisles'. I like to use the Boden sale to soak up the items I haven't quite managed to buy during the season, but haven't stopped thinking about either. So while I'm excited by up to 50% off, I'm not making the mistake of just buying anything, this is a targeted hit list of dresses, separates and sumptuous knitwear that I know I can wear long after this season has come to a close.

My top Boden sale picks

And unlike some sales, where I can sometimes look at stock and think, 'I don't remember seeing that, is that this season's?' The Boden sale is literally packed with winter's big hitters.

Cosy fair isle knits, Apres ski-inspired sweaters, cable patterns, heritage checks and velvet dresses, they're all in there, waiting to be snapped up. With lots of goodies to add to my winter capsule wardrobe, because Boden pieces for the most part are classic, I'm also aware we have at least three more months of chilly climes.

But despite my sale excitement, I won't be losing my head, don't just buy something because the discount is good. Think about your current wardrobe, how you can make an item work with existing favourites and how much wear you will really get out of something.

Boden dresses

Boden tops

Boden knitwear

Boden trousers/skirts

Boden jackets/coats

Boden jeans

Boden swimwear

Boden sale shopping tips

Sale shopping in any space can feel overwhelming, but after working in the fashion industry for twenty years, I have created a few rules for myself to make is slightly easier. When it comes to the sales, these are my top tips:

  • Keep an eye out during the season: Essentially this means, know the collection before items get into the sale. Even if a brand is price prohibitive, if you love it, a sale is a great way of snapping up items for less, but if you've already ear-marked a few favourites pre-sale you'll have a little list of items you actually want when the discounts roll in.
  • Don't be led by the % off, follow your heart: This doesn't mean don't think about your purchases, but it does mean don't convince yourself into buying something because it's got loads of money off. If you wouldn't want it at full price (even if you can't get it then), don't buy it just because it's 60% off, it's still 40% on.
  • What else will it go with? Even if you do love something in the sale, consider how and when you will wear it. Ideally you want it to go with or be useful for at least 3 different outfits or occasions so that you can be sure it will maximise its cost per wear.
  • Use the filter functionality: Even though I spend all day looking at clothes, seeing 1300+ items on the all clothing sale page can overwhelm me. Use the filter system on site to cut down to your specific size and then go through categories individually. It will mean you're only looking at items you could actually get in your size and you're looking at far fewer items at a time.

FAQs

How often does Boden go on sale?

While Boden does run offers throughout the year, including online discount codes, they actually have a constant sale section that is always active. The level of product in it fluctuates, but there is always an option to scroll through the Boden sale section.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.