Why this gorgeous Phase Eight summer dress keeps selling out - and it’s currently in stock

phase eight penele dress

High-street retailer Phase Eight is a go-to for whenever we need an occasion dress.

Weddings (opens in new tab), graduations, regattas, races and even garden parties - the smart but feminine brand has long been dressing most of us for all of our summer events.

But this year with the nation having been in lockdown for three months due to the coronavirus outbreak and only now slowly coming out of it, our usual summer calendar is looking somewhat emptier than it usually is.

Luckily, the last few months have seen the sun come out more than it usually does during the spring and early summer, giving us all the chance to show off our favourite summer dresses (opens in new tab) - even if it only to the neighbours.

phase eight penele dress

SHOP NOW: Penele Swing Dress, £89, Phase Eight (opens in new tab)

So during a season when the high-street fashion brand usually sees occasion wear flying off the shelves, they have instead had one of their cult summer frocks (opens in new tab) sell out time and time again.

The flattering Penele dress has been repeated snapped up by customers over the last few months for its pretty print, sunny colours and flattering fit.

Available in both a knee-length swing dress and an on-trend midi dress the casual v-neck frock comes with loose sleeves and stylish peplum detailing.

phase eight penele dress

SHOP NOW: Penele Midi Dress, £99, Phase Eight (opens in new tab)

And while we love the bright sweet red and ivory colour combination, the swing dress also comes in a delicate green colour.

And we’re not the only ones who are loving this summer must-have.

Love this dress,’ raved one Phase Eight customer. ‘It's floaty but still have structure with the waist line and the pleat at the front so I don't end up looking like I'm wearing a bag in my curvy frame.’

phase eight penele dress

SHOP NOW: Penele Ditsy Swing Dress, £89, Phase Eight (opens in new tab)

This summer's must have dress,’ added another, ‘perfect on a boiling hot day and on a grey rainy day too’.

Others agreed, writing, ‘I love this dress as it covers a multitude of overweight lockdown sins. It’s very comfortable and a gorgeous colour. It can be worn casually or dressed up’ and ‘Love this dress. Really good quality, great fit and very flattering, perfect for dressing up or down.

Pair this with tan sandals and a slouch bag for a casual daytime outing, white canvas trainers for a lovely walk in the sun or some glitzy flip flops for a social-distanced garden get-together.

Aleesha Badkar

Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.