Next has a new collaboration with Samantha Cameron and you're going to love these affordable luxury pieces

Next has launched a new collaboration with Samantha Cameron, and you're going to love these affordable luxury pieces!

Back in September 2017, high-street favourite Next launched Label/Mix, a curated collection that would collaborate with emerging designers and niche brands to create beautiful investment pieces that you could buy and love forever – or at least for a very long time.

Label/Mix spotlights craftsmanship, reflecting each brand’s distinct design DNA, but it’s edited by Next to sit together as a whole – so essentially, it’s the ultimate curated wardrobe, ready to be mixed and styled, your way.

Available exclusively at, each collection is limited edition, with designers evolving every season. You’re basically getting designer pieces at a high-street price so win-win!

For Spring/Summer 2020, Label/Mix is exploring the uplifting power of clothes in a collection that heroes colour and print so they’ve decided to collaborate with Samantha Cameron (yep, that Samantha Cameron) and her fashion brand Cefinn.

Samantha Cameron launched Cefinn in 2017, following her influential creative directorship of luxury leather goods label Smythson. Her label focuses on contemporary designs that navigate occasions stylishly, and easily.

The collection boasts lots of Interesting details and silhouettes are key, with neat shoulder lines and accentuated waists seen throughout, in a collection that nods to grown-up femininity.

Here are our favourite pieces from the collection…

Our top picks in the Next x Cefinn collection

The Red Jersey Dress

SHOP NOW: Dress, £65, Next

This chic gown has a zip back fastening, a self-tie waist and flattering cap sleeves. Dress it up or down with trainers and a lightweight jacket or heeled boots.

The Polo Jersey Dress

SHOP NOW: Dress, £65, Next

Features a full midi skirt with a classic polo top, a front zip and polo collar finished with green tipping. It’s got flattering ¾ sleeves and gets extra points for practical side pockets!

The Dot Print Wide Leg Jumpsuit

SHOP NOW: Jumpsuit, £129, Next

In a light fluid fabric, this jumpsuit is cut with wide legs and short sleeves. The elasticated waist is flattering and comfortable for a loose, relaxed fit. Pair with trainers or heels for every occasion.

The Dot Print Blouse

SHOP NOW: Blouse, £65, Next

Need something to add instant femininity to your ensemble? Look no further than this shirt. With a geo dot print that finds the perfect balance between busy and grown-up.

Happy shopping!

Millie Gooch worked at woman&home as a fashion writer and stylist and has worked on numerous shoots for the brand. As a freelance journalist, Millie has written for a range of publications, including, ELLE, Stylist, the BBC, and the Evening Standard.

Millie is also the founder of Sober Girl Society, an online collective of women who don’t drink alcohol. Millie's debut non-fiction book, The Sober Girl Society Handbook, is a bestselling manual to navigating life as a young and sober woman. Millie gave up alcohol back in February 2018 and has since dedicated her career to changing perceptions around sobriety.