Holly Willoughby's £38 dress on This Morning is a huge hit with her fans

Holly Willoughby

Holly Willoughby rarely misses the mark when it comes to her style choices, so when we spotted her in this stunning floral dress, we weren't surprised.

For Tuesday's episode of the show, the 39-year-old opted for a gorgeous black midi dress with a stunning red, yellow and purple floral pattern, making it the perfect pick for the upcoming summer (if the sun ever decides to make an appearance again).

And believe it or not, Holly's outfit wasn't actually from some expensive designer. Instead, she'd picked it up at affordable online retailer, ASOS!

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The mum-of-three's dress is on sale at ASOS for the very affordable price of just £38, and comes in both a petite and curve style, for all shapes and sizes. You can buy it HERE (opens in new tab).

At the time of writing, the dress was sold out in multiples sizes, suggesting that Holly's influence has got customers rushing to pick up the dress.

And if the comments section of her Instagram is anything to go by, we're not surprised!

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A photo posted by on

Her fans appeared to love the dress, with one writing, 'Only came on here to find out where the dress was from ♥️♥️😍', while another commented, 'Loving this dress, literally just looked on here to see where it’s from!!'.

A third also gushed to Holly, 'You look lovely today Holly 💖🌟💖' - and we couldn't agree more!

Holly finished off her outfit with a pair of black L.K.Bennett heels, which we reckon are the perfect finishing touch for this floral dress.

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While presenter Holly wore her ASOS number while presenting, there are multiple ways you could style this for your everyday life (you know, if you're not appearing on TV).

It would be a perfect pick for the office, matched with a stylish handbag and blazer - or, keep it a bit more casual with lower heels and a leather jacket, for an evening out with friends.

Either way, if you want it, you'll need to pick it up quickly, as this dress won't hang around!

Amy Hunt is an experienced digital journalist specialising in homes, interiors and hobbies. She began her career working as the features assistant at woman&home magazine, before moving over to the digital side of the brand where she eventually became the Lifestyle Editor up until January 2022. Amy won the Digital Journalist of the Year award at the AOP Awards in 2019 for her work on womanandhome.com.