Emma Willis launches stunning new collection for Next

There’s no denying Emma Willis has immaculate style. Good news – we can all grab a slice of it for ourselves thanks to the launch of her latest collaboration with Next.

The collection, which launched online this week, includes everything you’ll need to see you through summer and into autumn, from the office to the beach and back again.

With a mixture of earthy neutrals and punchy brights to choose from, there’s something to suit everyone – and every occasion.

There are vintage-style midi shirt dresses and jumpsuits – cleverly belted to emphasise your waistline – plus tailored culottes and sharp suits to take you from day to night.

Trousers come in slim and wide leg fits, in a choice of classic navy or statement red. Team with the matching blazer for work, and the co-ord tie-neck crepe top for an evening out.

Off on holiday? The tie-shoulder swimsuit is a must-buy. The stylish design provides just the right amount of coverage, comfort and support, while the cut lengthens legs. Available in classic black, bold red or snazzy animal print, like the rest of the range it comes in sizes 6-22.

It’s all ultra-affordable too, with prices starting at just £12. Had your eye on Meghan Markle’s Wimbledon outfit? Direct your attention – and your cursor – to Emma’s blue and white striped shirt and white culottes, and get the look for just £66.

‘I’m chuffed to bits to now be launching a second collection with Next,’ said Emma. ‘I’ve learnt so much from working closely with the brand and their in-house design teams. I’m mindful of styles that suit lots of different silhouettes in the hope there’s something for everyone in the collection.’

The collection won’t touch down in stores until Wednesday, but fans are already excited. ’I love the collection and so glad there are pieces in my size,’ one wrote on Instagram.

Emma has even inspired her son Ace to turn his hand to fashion design. ‘He wants to be a fashion designer but I don’t think he knows the process,’ she told Hello! magazine.

She's certainly got us inspired. Race you to the checkout.

Freelance journalist

Samantha Simmonds is a freelance journalist, content writer, copywriter, and editor based in London. 

She graduated from Reading University with a First Class degree in Psychology, later achieving a Distinction in her Diploma in Fashion & Personal Styling from The London College of Style. 

Samantha is currently creating digital editorial content for John Lewis, writing for The Edit's wellbeing channel. She also writes for publications including Women's Health, Top Santé, Refinery29, GoodtoKnow, Cosmopolitan, Healthy, Health & Wellbeing, woman&home, and Yahoo, and has created commercial content for brands including Berghaus, Amazon, and Regaine.