Boden launches hero dress with ‘universally flattering fit’

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  • Every body is different, which means certain garments suit certain shapes - but Boden have released a game-changing piece which claims to flatter everyone.

    The online retailer has launched three different styles of its Isodora Dress, for the new season.

    Essentially, the piece is a-line shirt dress with a tie at the waist, but Boden claims the garment has a “universally flattering fit”.

    This is mainly down to its fit-and-flare shape, which skims the hips and hides any problem stomach areas. It’s also a midi length – which cuts off mid-calf – creating an elongating effect.

    As for the details, it’s made up of 100% cotton and is available in three lengths: petite, regular and long.

    boden flattering dress

    There’s a vibrant blue floral print (Credit: Boden)

    At the moment, it comes in five different designs – three of which form part of Boden’s new-in collection.

    There’s a floral print style, two different colour blocking options, a polka dot number and a plain black design. So there really is one for every occasion – be it the school run or a drinks with friends.

    According the Boden website, the dress is perfect for a ‘refined look that’ll take you from presentations to parties’.

    Currently, the dress is selling for £90 and is available in sizes 6 to 22.

    …or this interesting colour block design (Credit: Boden)

    There’s also this jazzy polka dot number (Credit: Boden)

    The retailer posted a picture of the new blue floral dress on its Instagram and, naturally, the photo was met with a plethora of positive comments.

    One follower said, ‘Wow that’s a lovely dress! On the wishlist.’

    While another commented, ‘Fabulous colours and style.’

    Someone else added, ‘@boden_clothing please stop with the gorgeous new collection, I want one of everything!’

    But this dress doesn’t just deliver on a flattering shape – it’s incredibly versatile, too.

    The timeless style means it can be paired with tights and boots during the colder months and then swapped for bare legs and trainers (or sandals) when spring hits.

    In fact, it will probably see you through the whole year if accessories and shoes and adjusted for the seasons.

    A real hero dress!

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