The 12 best new beauty launches under £25 in September

Lineup of new beauty launches under £25 (L-R) from Byoma, Morphe, Neom, Cécred and Bobbi Brown, on a marble background with serum, cream and lip liner swatches — (Image credit: Future/Brands)

Collectively boasting years of testing products for a living, it's safe to say that the woman&home beauty team knows how to spot an impressive formula amongst the rest.

With payday looming, it's only right that we do our due diligence by sharing our favourite new beauty launches that hit the shelves in September and will cost you less than £25 a piece.

This month has offered nothing short of variety, from a hydrating shampoo that's just landed on UK shores and a cherry-cocoa hair mask to an oil-absorbing moisturiser and one of the best lip liners that stays put all day long. All this and more below...

12 new beauty launches under £25 to hit the shelves in September

Take it from us, there's a lot of under-£25 beauty buys worth talking about this month, from a longevity skincare serum to a festive NEOM candle that boasts a comforting, room-filling aroma – and so much more.

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.