Our team deem these the best new beauty launches to hit the market in October

From a powdery long-lasting perfume to a Trinny London serum, these are the all-new beauty buys worth adding to your basket this pay day...

Collage of the best new beauty launches in October 2025 on a pastel watercolour background, with cream and foundation swatches and water droplets
(Image credit: Future/Brands)

As a beauty team, we collectively trial dozens of formulas each and every month, some old and some new, meaning we know a thing or two about how to spot a quality buy.

Whether you're fully immersed in the beauty industry or you're someone who can't seem to keep up with the products launching left, right and centre (we're looking at you, beauty advent calendars), we're here to do the hard work for you by trialling a plethora of new beauty launches in order to see whether they're actually worth parting ways with your pennies for.

The best new beauty buys that arrived in the post this month

Throughout October, our beauty team have been trying their hands at an assortment of new products that have just hit the market. After spritzing, slathering and buffing our way through the month, we've curated an edit of the top buys that earned our seal of approval, including fragrances inspired by the newest flicks to hit the cinema, one of the best foundations from a trending Korean beauty brand and limited-edition strong-hold hairsprays.

Our Editor says...it's the month to smell one of a kind

Life feels like it's become full of recognisable perfumes, the Black Opium you smell walking down the street, the Baccarat Rouge 540 you catch a whiff of on the train, or the Creed Aventus that you sniff on a friend. But secretly, we all want to smell a bit individual and mysterious and have people desperate to find out what we are wearing. Well, this is the month for it. Among the many recent perfume drops, there's been a few more niche numbers that boast unrecognisable and one-of-a-kind blends - and we've been spritzing them all month.

~ Aleesha Badkar, Beauty eCommerce Editor at woman&home

Our 10 top tried and tested beauty picks to snap up this month

Notable new beauty launches in October

Given that there were so many product launches to make their debut on the market this month, we have to give credit where credit's due and give our flowers to the lineup of other impressive newbies on the block this October. Think, complexion glow boosters, cleansing hand sanitising mists and nourishing scalp oils...

2025's best new beauty products

Meet our expert panel

Tested by
Aleesha Badkar, Digital Beauty Editor at woman&home
Tested by
Aleesha Badkar

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products - with a particular savvy in skincare and fragrance. With years of beauty testing under her belt - from hair styling tools and red light therapy devices to seasonal fragrance drops and any new lipsticks to add to her colour-coordinated collection - she knows just how to pick out the best new launches for you to shop.

Tested by
Image of Sennen Prickett, Digital Beauty Writer, smiling with curled long brunette hair
Tested by
Sennen Prickett

As Digital Beauty Writer at woman&home, I share the latest beauty launches, trending buys, tried and tested product recommendations worth snapping up, across an array of realms from makeup must-haves to skincare staples. I am also a self-declared bargain hunter, boasting the ability to scout out unmissable money-saving beauty deals so you get more bang for your buck.

Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

With contributions from

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