The best new beauty launches that our team have been spritzing, misting and slathering on this August

From skincare saviours to perfumes galore, these all-new beauty buys have earned our team's seal of approval this month...

Best new beauty launches in August 2025 (L-R) Miu Miu Miutine Fragrance, Kulfi Beauty Cream Blush, Dyson Omega Range and Merit Beauty's cleanser, on a cream background with product swatches
(Image credit: Future/Brands)

Although August seems to have gone by in a flash, our team still managed to get their hands on an array of new beauty launches to hit the market this month - from the likes of Dyson, Tatcha and Miu Miu.

With the word beauty in our job titles, we're quite literally paid to test a plethora of products each and every month to see whether they're actually worth parting ways with your cash for. Speaking of which, we've spent August spritzing some new additions to the best perfumes for women, massaging the best cleansers into our complexion and dousing our strands with reparative haircare buys - acting as your personal try before you buy service.

So, after collating our findings and reviews, we've put together a one-stop-shop list of the very best new formulas that have made their debut this month and are worthy of adding to your own beauty arsenal. With all that said, let us introduce you to the 11 best beauty launches in August...

The best new beauty buys that landed on our desk this month

Whether you're prioritising the health of your strands with the best heat protection sprays, looking for a new signature scent to carry you through the autumnal months or wanting to get ahead of the trend with an all-new makeup brand to hit UK shores, we've tried and tested it all.

Our Editor says...goodbye summer, hello healthy hair

It's no secret that summer is not the best time for our hair. With extra sun exposure, increased air conditioning, hair constantly going up into chaotic updos just to get it off the neck, and of course all the extra salt and water exposure that comes with our summer holidays, come the end of August, most of our locks are left dry, weak, and often quite frazzled.

Luckily, the beauty industry takes notice of such things and has come through for us with, not one, not two, but four incredible hair-saving products this August.

~ Aleesha Badkar, Beauty eCommerce Editor at woman&home

Our 11 top tried and tested beauty picks to snap up this month

2025's best new beauty products

Meet our expert panel

Tested by
Aleesha Badkar, Digital Beauty Editor at woman&home
Tested by
Aleesha Badkar

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products - with a particular savvy in skincare and fragrance. With years of beauty testing under her belt - from hair styling tools and red light therapy devices to seasonal fragrance drops and any new lipsticks to add to her colour-coordinated collection - she knows just how to pick out the best new launches for you to shop.

Tested by
Image of Sennen Prickett, Digital Beauty Writer, smiling with curled long brunette hair
Tested by
Sennen Prickett

As Digital Beauty Writer at woman&home, I share the latest beauty launches, trending buys, tried and tested product recommendations worth snapping up, across an array of realms from makeup must-haves to skincare staples. I am also a self-declared bargain hunter, boasting the ability to scout out unmissable money-saving beauty deals so you get more bang for your buck.

Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

With contributions from

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