After a month of testing, these were the 9 best new beauty launches that we got our hands on in July

From a honey-infused shampoo to a delectable ice cream scent, our beauty team deem these all-new buys worthy of adding to your basket

A collage of new beauty launches, including a product still of the Gisou Honey Gloss hair wash duo, the Jo Malone London Raspberry Ripple perfume and the ILIA Soft Focus Blurring blush/ all featured on a cream template with yellow cream and pink blush makeup swatches and smears
(Image credit: Gisou/Jo Malone London and ILIA)

It really feels as though we've blinked and suddenly, July is over, but thankfully, the month brought an array of notable beauty newness to mark the passage of time, from the likes of Jo Malone and Jones Road.

As a beauty team, we have the honour of trialling a plethora of products before they've hit the market, to determine whether they're actually worth investing your money in. Indeed, over the past month, we've been dousing ourselves in new fragrances (one of which we reckon rivals some of the best fruity perfumes), flushing the apples of our cheeks with blush and lathering up our strands with shampoos and conditioners, so that you don't have to and can instead, make an informed decision before you buy.

Speaking of which, we've curated a helpful list to share the crème de la crème of new products that launched this month and earned our beauty team's seal of approval. Introducing the nine best beauty launches in July that deserve a spot within your routine...

The best new beauty buys that landed on our desk this month

While July has been a little temperamental, weather-wise, the quality of its new beauty launches has been wonderfully consistent. So, whether you're keen to invest in one of the best facial sunscreens (there's a new formula from Jones Road that deserves your consideration), or want to elevate your summer makeup routine with a long-lasting lip liner or sunkissed blush, there's sure to be something amongst this month's offerings that takes your fancy.

Whatever that may be, you can rest assured that we've tried it and love it (or else it wouldn't be on this list), so without further ado, here are the top July picks.

Our 7 top tried and tested beauty picks to snap up this month

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Meet our expert panel

Tested by
Aleesha Badkar, Digital Beauty Editor at woman&home
Tested by
Aleesha Badkar

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products - with a particular savvy in skincare and fragrance. With years of beauty testing under her belt - from hair styling tools and red light therapy devices to seasonal fragrance drops and any new lipsticks to add to her colour-coordinated collection - she knows just how to pick out the best new launches for you to shop.

Tested by
Image of Sennen Prickett, Digital Beauty Writer, smiling with curled long brunette hair
Tested by
Sennen Prickett

As Digital Beauty Writer at woman&home, I share the latest beauty launches, trending buys, tried and tested product recommendations worth snapping up, across an array of realms from makeup must-haves to skincare staples. I am also a self-declared bargain hunter, boasting the ability to scout out unmissable money-saving beauty deals so you get more bang for your buck.

Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

With contributions from

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