M&S shoppers swear this £12 cleansing balm rivals one that's more than four times the price

The new Ultimate Cleanse Rose Cleansing Balm has already racked up several five-star reviews

woman washing face over sink
(Image credit: Sean Justice via Getty Images)

It's a truth universally acknowledged that M&S is home to some of the most popular beauty products around. Sales of this cult neck cream doubled during the first lockdown, while the predecessor to this sleeping night oil has sold out completely four times. 

And now, fans of the M&S beauty hall have discovered a £12 cleansing balm that rivals higher end versions that cost upwards of £40. So, if you're not quite able to stretch to famous luxury beauty products, this is one for you. 

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The cleansing balm in question is none other than M&S's own brand Ultimate Cleanse Rose Cleansing Balm, which comes in a 100g pot with a cleansing cloth. 

"I purchased this having previously used a similar product from another well know brand that costs £40 upwards," writes one five-star reviewer. "I thought it was worth a go and in all honesty, didn't expect too much. 

"Well - I was totally wrong! This is amazing, smells delicious, looks after my skin beautifully and even gently but effectively removes eye make-up. I will not be returning to my previous brand and am 100% converted to the Pure Balm."

Shop the M&S Ultimate Cleanse Rose Cleansing Balm

Pure Ultimate Cleanse Rose Cleansing Balm, £12, Marks & Spencer (opens in new tab)

Pure Ultimate Cleanse Rose Cleansing Balm, £12, Marks & Spencer (opens in new tab)

A vegan-friendly cleansing balm with a gentle rose scent that melts away make-up and dirt for a deep cleanse. 

"This cleanser is just wonderful!!" another adds. "For my combination skin it works great. I lovely smell and blends in nicely and with a warm to hot flannel it comes off easily. Also gently around the eyes to remove eye makeup! Afterwards , lovely shining skin even my wrinkles look softer. Now approaching 70 yrs I have had lots of positive comments! Definitely buying this again!"

At £12, it's definitely worth a go with glowing reviews like these.

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week. During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists.