This new lipstick brand is loved by celebs like Holly Willoughby and Laura Whitmore

Holly Willoughby attends Pride Of Britain Awards 2019 at The Grosvenor House Hotel on October 28, 2019 in London, England
(Image credit: Jeff Spicer / Stringer via Getty Images)

If there's one group of people we can turn to for failsafe tried and tested beauty recommendations, it's celebrities. So whenever they share praise for a particular product you can bet we'll be taking notes.

Even more noteworthy are those beauty products that are good enough to do celebrities' faces up for the camera – an accolade this fairly new make-up brand brand has just been awarded. 

Launched in 2020, HIGHR Collective is a new lipstick brand that's started to make waves in the celebrity-sphere. Focusing on clean ingredients and made using sustainable methods and materials, the brand has sustainability at its forefront – and can count Holly Willoughby among its fans. 

Holly's make-up artist revealed on Instagram that she used one of the lipsticks on Holly for a recent This Morning appearance, in the shade Truest, which is a rose pink.

But Holly isn't the only celebrity to be a fan of this new brand. Fellow TV presenter Laura Whitmore shared that she's also a fan of the brand, commenting on the post: "I've been trying the highr lipstick and really like!"

The lipsticks are available in a capsule line of five different shades, including beige, reds and pinks – so there really is something for everyone.

If it's good enough for Holly Willoughby, it's good enough for us!

Adding this to our wish lists, stat.