By Fiona McKim
As beauty products go, false lashes are divisive.
Some are devoted, addicted even, to the extra flutter that a set of falsies gives. Others, like me, gave them a try once or twice and decided never again. Why? Messy, sticky glue, fiddly application and the possibility of looking as overly primped and heavy-lidded as a sleep deprived My Little Pony, that’s why.
But then I was introduced to Velour Lashes, a US brand that aims to convert non-believers and has just launched into Boots. These lashes are different, they're grown-up and sophisticated, thanks to luxury packaging and ultra-fine silk and synthetic faux mink ‘hairs’ plus they feel extremely comfortable. I wore a pair all day in the office and completely forgot they were on, in stark contrast to previous attempts with other brands that left me feeling irritated and impatient to rip them back off.
They look great on, not too much, thanks to the brand’s focus on shorter, ultra-natural styles and longevity (each pair can be used 25 times) Even better, the lashes are super gentle even on sensitive eyes thanks to hypoallergenic, sterilised materials that are unprocessed and chemical dye free.
Of course the main issue for inexperienced lash wearers is getting the blimmin’ things on. But this is a brand that cares as much about newbies as seasoned falsie fans. The Velour Lashes Effortless Kit, £27, is a very friendly way to have a bash at applying for the first time. It contains a pair of ‘Would I Lie?’ lashes, a subtly fluttery style that don’t need trimming down to fit smaller, deep-set or hooded eyes. There’s also a lash adhesive that dries totally clear and ultra-precise applicator tool that’s a bit like a skinnier, pointier pair of tweezers, so you can lay the false lashes right into the base of your natural lash line without getting gluey fingers.
Velour founder Mabel Lee revealed in an interview that Velour is the biggest selling lash brand at Sephora and sales were almost certainly boosted by a few very famous fans. Not only did Beyoncé's make up artist Wei Lang reveal that the megastar “buys them by the ton” in in interview, but Daniel Martin, Makeup Artist to none other than The Duchess of Sussex revealed his love for Velour Lashes Whispie Me Away, £23 on Meghan’s old blog, ‘The Tig”. In fact, the Duchess is said to have worn this full and fanned-out style on her wedding day - if that isn't proof of how naturally beautiful these lashes can look, I don’t know what is.
As woman&home's Senior Beauty Editor, Fiona Mckim has tried more beauty products than she’s had hot dinners and nothing makes her happier than raving about a brilliant beauty find on womanandhome.com or her instagram grid (@fionamckim if you like hair dye experiments and cute shih-tzus)
Fiona joined woman&home as Assistant Beauty Editor in 2013, working under legend Jo GB, who taught her everything she needed to know about the industry (clue: learn about ingredients and employ extreme cynicism).
In a previous life, Fiona studied journalism back home in bonnie Scotland and honed her skills as a features writer at publications including Junior and Prima Baby, with a brief and terrifying stint on the showbiz gossip pages of a tabloid newspaper in between. She's a skincare fanatic who can’t resist adding an extra step to her routine if it’s all the rage in Japan, loves fragrance, has fun with makeup and never turns down the chance to test a new hair tool. Basically, she loves it all.
When not slathering herself in self tan or squinting at a tiny ingredients list on a moisturiser, you’ll probably find Fiona enjoying something to do with food - cooking it, eating it, cajoling her friends into trekking across London to try a hyped pop-up in a dirty car park.
Come to think of it, the hot dinners and beauty products are probably about even.
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