Lush originally put itself on the map as a Mecca of bath bombs in psychedelic shades, its impressive showrooms filled with huge slabs of almost-edible-looking cosmetic treats.
But since then the Lush brand has become about so much more than fancy soaps. Lush is a pioneer in sustainability and one of the first cosmetics brands to ditch the plastic on a number of products, as well as launching two 'naked' - ie. totally packaging-free - stores in Milan, Manchester and Berlin.
Lush's latest move championing eco-friendly beauty is a range of 100% cruelty-free make-up brushes, crafted using traditional techniques and recycled materials.
Here's why we'll be investing in the Lush cosmetics make-up brush range
The brushes are carefully crafted with traditional techniques, rather than using industrial machinery
Each brush was designed by Lush make-up artist, Megan Edwards and Lush's make-up and design teams, in close collaboration with the manufacturers.
“We tried and tested an array of different brushes and synthetic fibres until we had a perfect collection. We’re confident the range of brushes will deliver professional results. They’re easy to use and they have a luxurious, premium feel!” says Meg Edwards, Lush's head make-up artist.
The eco-friendly brushes are 100% vegan and made from recycled materials
The new Lush make-up brush range is made from recyclable aluminium and biodegradable, sustainably-sourced wood, with a cellulose-based lacquer. Manufacturers have used a vegan glue to secure the bristles in place.
“This whole makeup range has been consciously designed from start to finish, and the brushes are no exception," said Kayley Thomas, head of Lush make-up. "We took care to select high quality and vegan materials that, when assembled, not only look glamorous but ensure they are made to last and treasure - so now it's down to you to look after them!"
The range is huge and each brush has a specific purpose
With 10 beautiful brushes to choose from, you'll be spoilt for choice when it comes to make-up application.
Here's the Lush make-up brush range in full
This large highlighter brush is perfect for targeted application of cream or powder highlighter.
For smooth even foundation coverage, look no further than this flat and densely-packed brush.
A nifty little brush, that's perfect for blending, whether that's a smokey eye, contoured jaw or highlighted cheek.
A big, bold brush perfect for that final dusting of bronzer or highlighter.
A huge, big bristled brush that will keep you base in place.
Get the perfect winged eyeliner with this angled liner brush.
Get perfectly blended concealer with this soft and compact blending brush, whether you need to brighten up the under-eye area or blend away blemishes.
This travel lip kit will ensure you can always top up your lips with precision.
Either define and smooth, or give your brows some body with this handy brow brush.
For the tiniest of liner flicks, or most precise lip lining, this little guy is the one.
Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.
Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content.
A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.
Follow her adventures @laurenkatehughes
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