The cosy winter perfume Alison Hammond loves that smells like almond croissants and warm vanilla custard

While I imagine the Great British Bake Off tent is home to many delicious scents, as a beauty writer, I'm more interested in Alison's go-to perfume than the sweet treats on offer.

Most people will have a different definition of the best perfumes for women; however, one thing's for certain, the scent has to be distinct and signature to you. For some that will be fruity perfumes, while others might prioritise long-lasting perfumes to take you from noon to night.

As for Alison Hammond's scent of choice, it's reminiscent of stepping into a bakery, boasting moreish aromas of almond croissants and warm vanilla custard – undoubtedly making it one of the best gourmand perfumes on the market.

Back in 2023, a viewer of This Morning took to X (formerly Twitter) to quiz the presenter on her signature scent after she had received a handful of compliments on the show: "Everyone on This Morning was saying how gorgeous [you] smell. May I ask what perfume [you] wear?"

Her answer: 'Dior Poison Hypnotica'. We can assume Hammond was referring to DIOR's Hypnotic Poison, an intoxicating vanilla musk scent.

Hammond's choice is a warm, oriental vanilla aroma – a true gourmand at heart – with an almost-edible sweet, nutty, and powdery blend that has a magnetic edge to it. In fact, it has been likened to almond croissants, warm vanilla custard, amaretto, and even marzipan – which couldn't be more fitting for the Great British Bake Off tent.

Many dub this seductive scent especially great for evening wear and the cooler weather of the autumn and winter months, thanks to its smooth, delectable, deep gourmand blend with a warm and sweet edge.

More delectable winter fragrances

For those who want to shop similar gourmand scents, look no further than the below trio, hand-picked by us and including another one of Alison Hammond's favourite fragrances...