World's most Googled destinations revealed

New research by TravelSupermarket has revealed the world’s most Googled holiday hotspots, and where Brits long to visit the most.

With Google at our fingertips for every query and question we might have, it won’t come as a surprise to learn that over 225,000 people search for ‘holidays in Italy’ every month.

The most-searched destination in over 97 countries around the world, Italy is high on millions of travel bucket lists from the USA to India. This map by TravelSupermarket reveals the most-Googled destination in almost every country in the world, with Italy and Spain making up the majority of searches globally.

Read more: The best destinations in Europe for summer 2019

Australia is most popular among Filipinos, who are likely attracted to the sunny nation for its brilliant beaches and big cosmopolitan cities. Australians, though, are more keen to visit the Maldives - a stunning archipelago of atolls with white-sand beaches and glorious luxury resorts.

In Brunei, the most popular holiday destination for its residents is neighbour Malaysia, which has some fantastic islands and brilliant trekking oppotunities in its thick jungles. The UK appeared to be the top-searched destination for just one nation: Federated States of Micronesia.

For us Brits it seems Spain is still favourite with over 180,000 searches per month. Spain’s sunny costas and spectacular countryside are the big draw, but its capital, Madrid, is a fantastic weekend break destination, and Barcelona has best of both worlds, with beaches, museums, exceptional restaurants and flash hotels.

Book it: Spain holidays with Riviera Travel start from £659 for seven days

Italy came in second place for the Brits, with just over 126,000 searches a month from our devices. Rome and Venice are no doubt the big hitters here, with an extensive collection of artworks and incredible historic sights between them. But Italy’s Tuscan vineyards and gorgeous coastlines aren’t to be missed either.

Book it: Check out Riviera Travel’s incredible Italy holidays here

Lottie Gross

Lottie is an NCTJ-trained journalist, an experienced travel writer and an expert in creating compelling digital content. 

Lottie has been in the travel writing business for nearly a decade and has writing and photography bylines at The Telegraph, The Times, The Independent, the i and National Geographic Traveller. She's done broadcast work for BBC Radio 4 and have contributed to a number of guidebooks and coffee table titles during her career.