The Duchess of Cambridge’s most popular outfit of the year has been revealed

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The Duchess of Cambridge’s most popular outfit of 2020 has been revealed by new data.

  • The Duchess of Cambridge's most influential and popular look of 2020 has been revealed.
  • New data shows that one recent look spiked some serious online shopping searches.
  • This royal news comes after the Queen made a subtle nod to Princess Diana during her latest royal engagement

The future Queen consort regularly wows royal fans with her astonishingly chic fashion sense.

Whether she’s stepping out in style for an official royal engagement or spending some laid back time with her children, Prince George, Princess Charlotte and Prince Louis, Duchess Catherine never fails to dress impressively.

Which is why it’s hardly a surprise that the Duchess has been found as the biggest royal fashion influencer of the year so far.

While it was the Duchess of Sussex who mainly lead the way in royal fashion between 2017 and 2019, Catherine’s latest looks sparking some serious online search from those hoping to emulate her looks.

Discount clothing retailer analysed every outfit worn by the Duchess of Cambridge and it was found that the outfits she’s sported throughout 2020 have lead to an 159% increase in demand of online shoppers looking to steal her style.

This is quite a jump from between the years of 2017 and 2019, when search averaged around 119%.

So, what has been Duchess Catherine’s most influential outfit this year?

The royal fashionista’s most search-provoking look of 2020 so far was worn during her and husband Prince William’s recent trip to Ireland.

On the third day of the tour, she stepped out in Galway sticking to a rather apt colour scheme.

Catherine stunned in a khaki Alexander McQueen trench coat, worn over the top of a green Suzannah London polka dot midi dress, teamed with a pair of suede Ralph Lauren boots. Swoon.

Topping things off, Catherine added a gorgeous gold buckle detail belt and a subtle green Jimmy Choo clutch.

Following the day out, online search for Alexander McQueen shot up by 233% and searches for trench coats rose by 93%.

The Kate-effect in action!

Caitlin Elliott
News Editor

Caitlin is News Editor for woman&home, covering all things royal, celeb, fashion, beauty and lifestyle. Caitlin started on local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree. She also worked in Fashion PR as a Press Assistant for Arcadia's Topshop before becoming a part of the Now team. Caitlin went on to add the likes of Woman, GoodtoKnow, WhatToWatch and woman&home to her writing repertoire before moving on to her current role.