It seems Christmas really has come early as a brand new radio station has launched today, solely dedicated to playing festive tracks.
Heart FM has launched a brand new channel called Heart Xmas which will play some of the biggest Christmas anthems 24 hours a day.
The new station - which comes exactly two months ahead of the big day and just as the clocks go back - is available on DAB Digital Radio and Global Player.
Listeners should expect all the Christmas classics, including Mariah Carey’s All I Want for Christmas Is You, Wham!'s Last Christmas, Chris Rea's Driving Home For Christmas, Band Aid's Do They Know it's Christmas? and more.
A tweet from Heart FM this morning read, 'We've switched on Heart Xmas to turn up the festive feel good! Anyone else BUZZING Christmas has come early?!'
To which one follower replied, ‘Never too early.'
Another added, ‘One of the reasons why I love Heart.’
Andy Everett, Managing Editor of Heart, commented, "With the nation turning to radio for light-hearted escapism and comfort, we are thrilled to bring listeners some festive feel good cheer earlier than ever before this year as we launch Heart Xmas today!
"With the clocks going back, we're switching on Christmas as Heart's much-loved festive sister station returns, playing the nation's favourite festive tunes from the past 50 years, non-stop, 24/7. The countdown to the big day is officially on here on Heart Xmas!”
While Heart Breakfast's Jamie Theakston added, "It may be October, but we're kick-starting our Christmas countdown on Heart earlier than ever before!As the clocks go back, we're bringing the festive feel good forward to help lift the spirits of the nation over the next few months."
However, it looks like it's not the first festive radio station to launch this year -Bauer brought out Magic 100% Christmas even earlier this year, on August 25th.