The New Principles By Ben De Lisi Collection Has Landed

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  • If there’s one thing that’s guaranteed to get us excited, it’s the
    arrival of a gorgeous new clothing collection – especially when it’s one
    from the ever-expanding designers at Debenhams. And the latest drops
    from Principles by Ben De Lisi certainly don’t disappoint – think
    geometric prints and stand-out colours, but in classic cuts and
    well-tailored styles you’ll feel comfortable wearing every day.

    this season’s campaign imagery features the gorgeous Helena Christensen
    – the perfect star for the brand. Ben De Lisi says: ‘Helena embodies
    all that my Principles customer is: confident, womanly and smart. She is
    an iconic beauty.’

    Speaking of the collection, Helena says: ”The
    collection is modern but with a bohemian touch. I would wear the pieces
    to either a special dinner or wherever I wanted to stand out and look

    And with that sentence, Helena has perfectly captured our
    thoughts on the new collection – wearable, flattering, trendy and just
    that little bit different. In other words, perfect for the
    fashion-forward moden woman!

    Shop the new season Principles by Ben De Lisi collection in-store and online now at

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