The New Principles By Ben De Lisi Collection Has Landed

Helena Christensen Principles by Ben de Lisi at Debenhams

If there's one thing that's guaranteed to get us excited, it's the arrival of a gorgeous new clothing collection - especially when it's one from the ever-expanding designers at Debenhams. And the latest drops from Principles by Ben De Lisi certainly don't disappoint - think geometric prints and stand-out colours, but in classic cuts and well-tailored styles you'll feel comfortable wearing every day.

And this season's campaign imagery features the gorgeous Helena Christensen - the perfect star for the brand. Ben De Lisi says: 'Helena embodies all that my Principles customer is: confident, womanly and smart. She is an iconic beauty.'

Speaking of the collection, Helena says: ''The collection is modern but with a bohemian touch. I would wear the pieces to either a special dinner or wherever I wanted to stand out and look unique.'

And with that sentence, Helena has perfectly captured our thoughts on the new collection - wearable, flattering, trendy and just that little bit different. In other words, perfect for the fashion-forward moden woman!

Shop the new season Principles by Ben De Lisi collection in-store and online now at

Abigail Malbon

Abigail Malbon is a journalist who has written for the likes of CN Traveller, Evening Standard, Red and Cosmopolitan. She likes pina coladas and exploring new places.