The New Principles By Ben De Lisi Collection Has Landed

If there’s one thing that’s guaranteed to get us excited, it’s the
arrival of a gorgeous new clothing collection – especially when it’s one
from the ever-expanding designers at Debenhams. And the latest drops
from Principles by Ben De Lisi certainly don’t disappoint – think
geometric prints and stand-out colours, but in classic cuts and
well-tailored styles you’ll feel comfortable wearing every day.

this season’s campaign imagery features the gorgeous Helena Christensen
– the perfect star for the brand. Ben De Lisi says: ‘Helena embodies
all that my Principles customer is: confident, womanly and smart. She is
an iconic beauty.’

Speaking of the collection, Helena says: ”The
collection is modern but with a bohemian touch. I would wear the pieces
to either a special dinner or wherever I wanted to stand out and look

And with that sentence, Helena has perfectly captured our
thoughts on the new collection – wearable, flattering, trendy and just
that little bit different. In other words, perfect for the
fashion-forward moden woman!

Shop the new season Principles by Ben De Lisi collection in-store and online now at