Radley’s Dogs Trust collection donates 10% of each sale to help the 15,000 dogs cared for by the charity every year.
To celebrate the launch and showcase the new line, the brand helped turn a handful of deserving rescue pups into VIPs (Very Important Pooches) for the day.
The British accessories giant enlisted the help of eight of Dogs Trust’s latest recruits. After undergoing a touch of glam, the pups were transformed into models for the day. From kennel to catwalk, each adorable pooch shined in front of the camera as they modelled the new charitable accessories collection.
The collection is comprised of backpacks, bum bags, cross-body styles, totes and purses. Any of which would make the perfect Christmas gift for any pup lovers you know. Prices start from £12 for a tote bag and go up to £99 for a medium zip around backpack.
Elizabeth Galton, Head of Marketing, discusses how the shoot bagged all eight pups a new home.
“Not only did every dog transform from rescue to runway resulting in some gorgeous snaps, the experience gave them a renewed ‘pep in their step’ which quickly helped them to ‘bag’ a home," she said. "In fact, all these wonderful dogs were snapped up by new loving owners who couldn’t help but notice their new level of confidence and simply had to adopt them.”
Shop the Radley X Dogs Trust collection
Medium Zip Around Backpack
SHOP NOW: Radley & Friends Medium Zip Around Backpack, £99
Small Zip-Top Coin Purse
SHOP NOW: Radley & Friends Dog Trust Small Zip-Top Coin Purse, £39
Medium Zip-Top Cross Body Bag
SHOP NOW: Radley & Friends Dog Trust Medium Zip-Top Cross Body Bag, £69
Medium Zip Around Back Pack
SHOP NOW: Radley & Friends Dogs Trust Medium Zip Around Back Pack in Black, £99
Bumbag
SHOP NOW: Radley & Friends Dogs Trust Bumbag, £59
Medium Zip-Top Cross Body Bag
SHOP NOW: Radley & Friends Dogs Trust Medium Zip-Top Cross Body Bag in Charcoal, £69
Medium Tote Bag & Cross Body Phone Case
SHOP NOW: Radley & Friends Dogs Trust Medium Tote Bag, £12 & Cross Body Phone Case, £49
Help support the Dogs Trust buy purchasing one of Radley's special charity collection accessories, or to bag yourself your own supermodel visit their website to find out more.
Happy shopping!