Meet the small British brand you might not have heard of, with a waiting list for its new bag

Is this the new 'it' bag?

A bag so good it has hundreds of people waiting for it – we predict this will be the new cult style this season.

With the bricks and mortar stores closing their doors during lockdown, it led us to go on the search for smaller, independent online stores. Discovering unique UK-born brands with a story has been made easier thanks to ‘it’ items being shown off on Instagram for all to see. It only takes one celebrity or a few stylish influencers to wear a brand for it to become big news. Of course there’s always a designer bag that is doing the rounds, but what if we were to tell you the next arm-candy everyone wants is actually affordable? Meet Aurora London.

Founded by two women in 2014, the leather bag brand is a go-to for luxurious pieces, with an obtainable price tag. Created in Spain in the same iconic factory as many high-end brands, they focus on quality pieces you’ll own for a lifetime.

Meet the Sienna bag

SHOP NOW: Sienna bag in tan, £175, Aurora London

Now, Aurora London has made the ‘Sienna’ cross-body bag which will work round the clock – from work to brunch and back again. Usually focusing on minimalist designs, the brand listened to its customers and created this new style with a combination of matte, mock-croc effect leather and suede – a fresh new look for the label. It’s not often items cause a stampede before they’ve even launched, but the Sienna already racked up a huge 275 person waitlist before it had even dropped online. Proof this one is going to be popular.

SHOP NOW: Sienna bag in grey, £175, Aurora London

We love how the style comes in classic hues: black, tan, grey and taupe. These will be so easy to incorporate into your everyday outfits. The rich grey style (above) will look effortless teamed with a summery floral dress. For autumn, you’ll be able to team it with a soft cream trench coat and your favourite jeans. We’re also a big fan of the style in classic black...

SHOP NOW: Sienna bag in black, £175, Aurora London

You can never fail with a black bag. You’ll wear it to your socially-distanced brunch, your trip back to the office and even at weekends. It’ll go with everything you own in your wardrobe, will stand the test of time and always looks expensive. The Sienna looks even more luxe with the chic gold buckle details and strap clasp.

SHOP NOW: Sienna bag in taupe, £175, Aurora London

If you’re a fan of neutrals then this taupe/beige style is for you. Not only will it compliment any outfit this season, you’ll also wear it through to next season, too. We suggest styling it with a ditsy floral midi dress or going top-to-toe tonal with off-white jeans, a cream top and white sandals. There are so many ways you’ll style these amazing bags.

Best part? They’re only £175 so you get all the feel of a premium designer bag, without the four-figure price tag. We’re sold.

Head online to now to grab it before it sells out!

Harriet Davey

Harriet Davey is a freelance fashion editor, writing and styling for titles including Vogue, Stylist, Grazia, Who What Wear, and woman&home. With over 10 years of experience in the industry, Harriet has a love for shopping but also a newfound interest in trying to be more sustainable. With a love for Scandi brands and an eye for key designer pieces to mix in with high street hero buys, Harriet specialises in shopping stories and buying guides that’ll make you feel excited about updating your wardrobe.