Holly Willoughby’s electric blue dress is ideal for adding a pop of colour in this gloomy weather

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  • Holly Willoughby can do no wrong when it comes to her fashion choices, and we’re thrilled to tell you that you can buy the exact dress she’s wearing on today’s This Morning for £149.

    The TV star took to Instagram on Wednesday morning ahead of the show to model what she’d be wearing on This Morning.


    Holly Willoughby’s outfit on today’s This Morning

    VIEW HOLLY’S DRESS: Wilma dress, blue, Ghost, £149, Ghost.co.uk

    Holly’s vintage-look dress is available at Ghost London. And, according to their website, its “fifties” “makes it perfect for occasions that require a smart, sophisticated look.”


    Credit: Ghost London

    Holly’s fans flooded the mum-of-three with compliments, expressing their love for the colour blue on Holly.

    “Love this colour,” wrote Radio 1 DJ Mollie King. While another said, “Beautiful dress.”

    At £149, Holly’s Ghost dress may be a little out of budget, so we’ve found a cheaper alternative.

    Credit: Boden

    VIEW THE ALTERNATIVE: Frances Jersey Midi Dress – Bold Blue, Boden, £37.50, boden.co.uk

    While it’s a slightly different shade of blue, this button-down Boden dress will still cinch in your waist, just like Holly’s dress. And it’s in the sale for £37.50.

    Alternatively, if Holly’s Ghost dress is out of stock in your size, there is a way you can recreate this blue look with an outfit Holly wore just last week.

    Dupe of Holly Willoughby’s outfit

    Holly’s blue knitwear is a Zara piece, but sadly it is out of stock in all sizes.

    Credit: Zara

    VIEW NOW: Button-up knit top, Zara, zara.com, £25.99

    Thankfully we’ve found a similar one from Karen Millen and even better it’s in the sale.

    Credit: Karen Millen

    VIEW NOW: Short Sleeve Knitted Top, Karen Millen, karenmillen.com, £34.30

    As for Holly’s navy pencil skirt, it’s a staple she often brings out during the Autumn months.

    While Holly’s is from Goat Fashion we’ve found a few affordable dupes…

    VIEW NOW: Cotton pencil skirt, Mango, mango.com, £19.99

    Credit: Mango

    VIEW NOW: Tailored pencil skirt, Marks and Spencer, marksandspencer.com, 19.50

    Credit: Marks and Spencer

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