Holly Willoughby's electric blue dress is ideal for adding a pop of colour in this gloomy weather

Holly Willoughby can do no wrong when it comes to herfashion choices, and we’re thrilled to tell you that you can buy the exact dress she's wearing on today's This Morning for £149.

The TV star took to Instagram on Wednesday morning ahead of the show to model what she’d be wearing on This Morning.

A photo posted by on


Holly Willoughby’s outfit on today’s This Morning

VIEW HOLLY'S DRESS: Wilma dress, blue, Ghost, £149, Ghost.co.uk

Holly's vintage-look dress is available at Ghost London. And, according to their website, its "fifties" "makes it perfect for occasions that require a smart, sophisticated look."


Holly’s fans flooded the mum-of-three with compliments, expressing their love for the colour blue on Holly.

“Love this colour," wrote Radio 1 DJ Mollie King. While another said, “Beautiful dress."

At £149, Holly's Ghost dress may be a little out of budget, so we've found a cheaper alternative.

VIEW THE ALTERNATIVE: Frances Jersey Midi Dress-Bold Blue, Boden, £37.50, boden.co.uk

While it's a slightly different shade of blue, this button-down Boden dress will still cinch in your waist, just like Holly's dress. And it's in the sale for £37.50.

Alternatively, if Holly's Ghost dress is out of stock in your size, there is a way you can recreate this blue look with an outfit Holly wore just last week.

Dupe of Holly Willoughby’s outfit

Holly’s blue knitwear is a Zara piece, but sadly it is out of stock in all sizes.

VIEW NOW:Button-up knit top, Zara, zara.com, £25.99

Thankfully we’ve found a similar one from Karen Millen and even better it’s in the sale.

VIEW NOW:Short Sleeve Knitted Top, Karen Millen, karenmillen.com, £34.30

As for Holly’s navy pencil skirt, it’s a staple she often brings out during the Autumn months.

While Holly’s is fromGoat Fashionwe’ve found a few affordable dupes…

VIEW NOW:Cotton pencil skirt, Mango, mango.com, £19.99

VIEW NOW:Tailored pencil skirt, Marks and Spencer, marksandspencer.com, 19.50

Will you be shopping Holly's wardrobe?

Georgia Farquharson
Georgia Farquharson

Georgia studied Print Journalism at university in Nottingham, England before going on to work on several leading celebrity magazines, as well as freelance writing for international magazine Grazia Middle East. An enthusiastic, hard-working and ambitious writer, Georgia recently launched her own communications consultancy, farq media. As Director and Founder, Georgia helps businesses with their Public Relations strategy, as well as influencer and celebrity marketing. She also represents several influencers of her own. She lives with this motto in mind; "if your dreams don't scare you, they aren't big enough."