Holly Willoughby's favourite M&S dress from her new collection is selling out fast

Holly Willoughby has just launched her second winter edit for the high street brand Marks & Spencer, and it's already popular with her fans.

Her first collection back in September was a huge hit with shoppers, who were desperate to get their hands on all the pieces.

But now, one particular dress in her new winter collection, Holly's Must Haves, has nearly sold out as customers are loving it so much.

The printed brown midi shirt dress, which is priced at £55, has already proved so popular with fans its sold out in sizes 8,10, 12 and 14.

Luckily however, the dress - whose autumnal colours are perfect for the next few months - is still available in a few sizes, for now. So if you want to get your hands on it, you'll need to hurry to the shops or the website!

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And M&S aren't surprised with Holly's fans reactions to her line. Jill McDonald, Managing Director for Clothing, Home & Beauty at M&S said, "We have been absolutely delighted with the reaction we have had to Holly so far, her fun approach to style really resonates with our customers."

If you had your eyes on that dress but have missed out on it in your size, then don't be disappointed, because there are still 24 more amazing pieces in her gorgeous winter edit that are also going down well with shoppers.

We love the bold colours and print combinations, such as this yellow tote bag, and her £17.50 blue polo neck.

Also on offer is a stand-out blue single-breasted coat - an impressive addition to any wardrobe.

These stiletto ankle boots are also perfect for any time of year, and can be paired with anything from jeans to a dress, to a stylish midi skirt.

Holly talked about her collection, saying, "This time of year, I really love playing with colour and print as it can be so easy to get stuck in a style rut, in my Winter Must-Have edit there is a really gorgeous palette to play with, from rich caramel tones to pops of bold primaries.

"Whether you want to go top-to-toe in one colour, or you just want to update your wardrobe with that one amazing piece."

Other pieces in her collection include a stunning long-lined camel winter coat, a gorgeous white shirt, and a statement leather skirt.

There are also a few of Holly's signature pecil skirts on offer, including this lovely chequered cream on - on sale for just £39.50.

And it's not just us who loves staying warm as winter nears, Holly said, "I love getting wrapped up on cold Winter days, but I still want to feel really feminine and stylish, so a statement coat is definitely a must-have for me. It doesn’t just make an outfit, it often is your outfit, so don’t be afraid to be bold."

Holly's collection is now available online and in store. You can shop all of the products above, and the must-have dress, here.

Sarah Finley

Sarah is a freelance journalist - writing about the royals and celebrities for Woman & Home, fitness and beauty for the Evening Standard and how the world of work has changed due to the pandemic for the BBC. 


She also covers a variety of other subjects and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications. 


As a journalist, she has written thousands of profile pieces - interviewing CEOs, real-life case studies and celebrities - interviewing everyone from Emma Bunton to the founder of Headspace.