Emma Willis launches new collection in Next

emma willis next edit

Best known for her roles presenting The Voice and Big Brother, Emma Willis has turned her hand to fashion as high-street favourite Next’s brand ambassador.

Following on from the huge success of her previous edits, Emma has picked out her favourite pieces to see you through autumn in style.

Shop Emma Willis' new Next range here

As a busy working mum of three, Emma understands the importance of practical fashion – describing her own style as ‘comfortable with a modern femininity.’ The key to this range is clothes that are easy to style, working just as well for rushing about in-between appointments or meeting friends for drinks.

At the top of our wish list is the cosy colour block knit. The ribbed cuffs along the hemline and cuffs stop the oversized fit from swamping your frame, whilst the mix of pink, red and grey gives it a modern twist. Styled with this season’s most unexpected trend, corduroy trousers, this is the perfect outfit to see you through a busy day.

Staying true to her signature androgynous style, it’s no surprise that Emma’s edit is packed full of tailoring. Beautifully cut, we’re lusting after her crisp white shirt, belted check trousers and standout leopard coat. By styling understated basics with more statement pieces, you only need a few new items to create your very own capsule wardrobe this autumn.

And if all this talk of shopping has got you tired out, Next has got you covered. Their tropical two-piece pyjama set is super soft and would be gorgeous worn on a lazy Sunday spent mooching around the house.

For even more Emma-approved pieces and to be first in line to get your hands on them, head online to next.co.uk now. Even better, if you shop by midnight, you can receive your purchase the very next day. Online shopping you don’t have to wait for? Count us in!

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is a former Deputy Fashion & Beauty Editor at Future PLC. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.