Selfridges just launched their first-ever fragrance advent calendar – and I'm predicting it will sell out fast
Spritz your way through 16 luxury, top-shelf fragrances, from the likes of Penhaligon's, Le Labo and Ex Nihilo
I'm a beauty advent calendar expert; in fact, I've seen every single one on the market this year, meaning I'm well-versed in knowing when one will be quick to sell out.
If you'd spoken to me a few months back, you would've heard me predicting there would be a fragrance trend within the best beauty advent calendars in 2026. Although I hate to say I told you so, that prediction actually did come true.
After the popularity of the annual Harrods fragrance advent calendar, which sold out almost instantly this year, it seems other retailers have followed suit by launching their very own perfume advent calendars. Both the John Lewis fragrance advent calendar and Lookfantastic options flew off the shelves, so if that intel is anything to go by, we're expecting Selfridges' first-ever 12-Day Fragrance Advent Calendar to do the same.
RRP: £225
Number of products: 16 (5 full-size)
Value of products inside: £1,416
What's included? Enjoy 16 luxury fragrances, 15 of which are exclusive to the Selfridges Fragrance Advent Calendar, from the likes of Bibbi, Ex Nihilo and Penhaligon's. Alongside discovery duos and travel-sized favourites, you'll also be treated to 5 full-size bottles, meaning there's ample opportunity to find your signature scent.
Launch day: 8th October, online and in-store
What's inside the Selfridges 12-day Fragrance Advent Calendar?
It might not be December yet, but you can already have a glimpse at the contents inside Selfridges' debut fragrance advent calendar, which makes home to some of the best perfumes for women and the most long-lasting perfumes on the market.
- Fragrance Du Bois – Patchouli Gourmand EDP 30ml
- Ormonde Jayne – Suede Silhouette EDP 88ml
- Thameen – Rivière Extrait 50ml
- Ex Nihilo – Lust in Paradise Extrait 50ml
- Le Labo – Thé Matcha 29 EDP 15ml
- Bibbi – The Last Mango EDP 30ml
- Mind Games – Queening EDP 15ml
- New Notes – Cherry di Latte EDP 15ml
- Initio Parfums Privés – Oud for Greatness, Musk Therapy & Lift Me Up Trio 3 x 10ml
- Penhaligon's – The Tragedy of Lord George & Halfeti EDP Duo 2 x 10ml
- Liquides Imaginaires – Blanche Bête + Liquides EDP Duo 2 x 7.5ml
When does the Selfridges 12-day Fragrance Advent Calendar go on sale?
The Selfridges 12-day Fragrance Advent Calendar officially launched online and in-store on 8th October, meaning it's ready and waiting to be shopped now. But if you've got your eye on it, be sure to act fast, as we can't imagine it'll be sticking around for very long.
How to shop the Selfridges 12-day Fragrance Advent Calendar
For those wanting to shop the Selfridges 12-day Fragrance Advent Calendar, you can find it online via the Selfridges website. Standard delivery within 5 days will set you back £6.95, while nominated day delivery (on orders placed by 10pm) will cost you £9.95. Alternatively, you can also nab the calendar by popping in-store, although we can't be certain how long it'll be in stock.
