Woman&Home's Vanity Edit: Our favorite launches and products this week

We highlight the latest and greatest beauty heroes on the market, from ultra-thin eyeliners to magnetic mascaras. Here's what's currently in trend.

Beauty News
(Image credit: Betty Images)

Hear ye, hear ye: we have an exciting beauty announcement to make. We're thrilled to introduce Woman&Home's Vanity Edit, our weekly round-up series that underlines sought-after releases and discoveries worth the investment. In a saturated marketplace, our recommendations are standouts for their innovative features, long-lasting formulas, and versatility.

The search for premier beauty finds has evolved into a full-time profession without the cushy benefits plan. From legacy and infant brands alike, launches are circulating through the pipeline daily, all of which tout to be "the best" of their kind. 

So, like the top-tier investigative journalists we are, we decided to take the load off your plate; and scour far and wide ourselves (after all, it already is our job). We've sifted through glowing brand copy, millennial-minimalist packaging, and ingredient labels to curate a useful list, which features products from both household and newer names. 

These are the best beauty finds and launches of the week below.

1. *Literally* Just Launched: The Upswing Extreme Longwear Liquid Eyeliner by BITE

Your shaky hand is no match against Bite's latest crowning glory, which creates clean and crisp lines with a thin applicator: achieving a major feat that similar iterations cannot. Adorned in an ultra-sleek tube, this liquid eyeliner glides on for precise, fuss-free application; and the jet-black pigment won't bleed down, even after long-duration wear. It leverages nourishing Passionflower Extract, which prevents the formula from flaking and drying out. Plus, it's clean, vegan, cruelty-free, and gluten-free. 

Formula call-out:

Formula call-out: The dip format delivers a solid color payoff; and the formula applies effortlessly and doesn’t fade.

2. Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara: When Magnetic Tech Meets Beauty

Our favorite mascaras transcend beyond formula, as the latest heroes leverage unique tech to take baby hairs to greater heights. Enter the Magnet Extreme Lengthening Mascara by Benefit Cosmetics, the newest love child to join the They're Real! family. This holy grail staple delivers up to 36 hours of wear, so feel free to have an existential crisis cry - we promise, this bad boy won't run. It features a magnetically charged core, which pulls the formula up and out beyond your lash tips—the result: major lift, dimension, and added inches to your precious hairs.

Formula call-out:

Formula call-out: Features unique zig-zag bristles that fan out, separate, and define lashes.

3. Battle of The Greats: Milani Supercharged Brightening Undereye Tint vs. Becca Cosmetic's Under Eye Brightening Corrector

A harbinger-part-prophet of viral beauty trends, makeup artist Mikayla Jane once again introduced us to a top-performing dupe. This past week, Tik Tok's makeup corner migrated in droves to purchase Milani's new Supercharged Undereye Tint, which is argued to transfer similar results as the coveted Becca Cosmetics Under Eye Brightening Corrector. Here's a Beauty 101 lesson: both are designed to conceal pesky dark eye circles, and should be applied before concealer. Needless to say, I ordered two of each and, per usual, satiated my hankering to hoard beauty products en masse. #NoRegrets #YOLO

Formula call-out:

Formula call-out: 2-in-1 makeup + skincare with hyaluronic acid, plant-based collagen, niacinamide, and caffeine. Color correcting pigments help correct dark circles and make under eyes appear brighter. Vegan, cruelty-free, and paraben-free.

This item sells out quickly - grab yours ASAP!

Formula call-out:

Formula call-out: Backlight Technology features peach and apricot toned color correctors and light-reflecting illuminators, which deflect light away from dark circles under the eyes. Vitamin E nourishes, while the flexible color-correcting cream smooths skin around the eyes and creates an even base for concealer.

Becca Cosmetics is sadly closing shop in September 2021 (though legends never truly die) - so expect this item to sell out quickly. Grab yours ASAP!


Side note, plenty of time to still enter my major giveaway on INSTAGRAM 🧡 mikaylajmakeup #makeup #beauty #makeupreviews

♬ original sound - Mikayla Nogueira

4. Milk Makeup Sunshine Tint allows you to glow from within

Ideal for spring and summertime wear, Milk Makeup's Sunshine Skin Tint offers lightweight coverage that's buildable and imparts a radiant, dewy finish. This silicone-free, airy option is multi-purpose, working to moisturize your complexion with natural oils and broad-spectrum SPF 30 sunscreen. And we love how it's vegan, gluten-free, cruelty-free, and comes in recyclable packaging (it arrives in a paper box instead of a plastic tube!).

Formula call-out:

Formula call-out: Nourishing ingredients include Grapeseed, Avocado, Mandarin, Jojoba, and Olive Oils. If you have a sensitivity to citrus oils, you'll want to opt for a different option.

5. Elevate Brows with Precision: Introducing Huda Beauty's #BOMBBROWS Microshade Brow Pencil

Huda Beauty's new #BOMBBROWS pencil leverages an uber-fine, retractable tip to define, shape, and fill to your liking, redefining what it means to have on-fleek brows. Unlike most pencils that harshen brow appearance, this option features an incredibly soft and smooth tip, thanks to a formulation blend of vitamin E, castor oil, and coconut oil. This unique medley simplifies building coverage, blending product, and covering patchy spots, so your work of art won't fade into the night.

Formula call-out:

Formula call-out: This formula is waterproof, smudge-proof, transfer-proof, cruelty-free, and vegan.

6. Shine on with Fenty Beauty's Limited Edition Killawatt Highlighter in Moscow Mule

Here at Woman & Home, we believe that you can never have enough Fenty Beauty in your beauty repertoire. That's why we're filling our carts to the brim with Rih's limited-edition Killawatt Highlight in Moscow Mule, a shimmery rose gold-hued shade. The singer-turned-business mogul also recently lined the shelves with the Flash Nap Eye Cream, a new lightweight eye cream by Fenty Skin that's formulated to combat dark circles, fine lines, and under-eye bags.

Formula call-out:

Formula call-out: A weightless, long-wear, cream-powder hybrid highlighter that melts into skin and blends easily. Cruelty-free, paraben-free, and phthalate-free.

7. Creme-to-Powder Indulgence: Estee Lauder’s Rebellious Rose Pure Color 

Estée Lauder's limited-edition blush allows you to paint the apples of your cheeks in a sultry, universal rose pigment. We recommend donning your complexion with this delicacy for elevated events, date nights, happy hours, or anything that's upscale and calls for fancy attire.

Formula call-out:

Formula call-out: It's a creme-to-powder formula, meaning it blends seamlessly and gives a soft powdered matte finish that's as long-lasting as it is beautiful.

8. Wipe Grime Away with Physicians Formula's New Kits: Butter Believe I'm Keeping It Safe and Rosé Take The Germs Away  

During a time when personal hygiene and health-safety have never been more imperative, Physicians Formula released two handy kits to keep you protected, clean, and moisturized. These 6-piece packages include all of the necessities: 1 hand sanitizer, 1 lip mask, 1 sheet mask, 1 hand cream, 1 pair of reusable gloves, and 1 reusable face mask. Each product lends much-needed TLC, so you can unwind with relative ease.

Butter Believe I'm Keeping It Safe

Butter Believe I'm Keeping It Safe

Formula call-out: Vegan, paraben-Free, and gluten-free.

Rosé Take The Germs Away  

Rosé Take The Germs Away  

Formula call-out: Vegan, paraben-Free, and gluten-free.

Dominique McIntee

Dominique worked as a shopping writer at Woman & Home and while with the brand she covered products, sales and deals, and market news across categories. Before joining the team, she penned stories as an editorial fellow at Insider Reviews, the affiliate commerce team at Insider Inc./Business Insider. The bespectacled NJ transplant specializes in commerce journalism, women’s lifestyle content, and hoarding makeup—much to her mother’s dismay.