Ruth Langsford has revealed the £3 product she uses to keep her blonde hair flawless in lockdown

A must-have if lockdown is taking its toll on your coloured hair...

(Image credit: Getty)

Thanks to lockdown life, a trip to the hair salon to get our roots touched up seems like a distant memory.

Like so many ladies with dyed hair, This Morning host Ruth Langsford has been deprived of the luxury of a colour refresh for a couple of months now.

But Ruth’s lack of contact with a professional hairdresser seems to have gone unnoticed by her fans, with many questioning whether she’s had a secret meet-up with a colouring professional in the middle of the coronavirus pandemic.

Taking to Instagram to respond to followers who were wondering why her highlighted hair still looks super blonde, Ruth revealed that she’s been managing to disguise her roots and keep her locks looking salon fresh with one super affordable product.

READ MORE:How you can save £100 on Dyson hair styling tools

A photo posted by on

“A few people have been saying ‘oh Ruth, have you been secretly having your roots done?’

“Er, no! Look at them,” Ruth said, revealing the darkened hair underneath her fringe.

“If I’d been having my roots done by a hairdresser, I’d be asking for my money back! I had them done just before lockdown, fortunately," the Loose Women presenter joked.

Captioning the upload, Ruth explained that she’s been using a simple, £3 product in the shower to keep her blonde tones in check.

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NO I haven’t had my roots/highlights done! I do use a brightening shampoo for blonde hair a couple of times a week though,’ she wrote, before using the hash tag, ‘isolation hair’.

In a snap, Ruth held up a bottle of the PRO:VOKE Touch of Silver Brightening Shampoo for blonde, platinum or white hair.

The violet pigment in the elixir banishes nasty yellow tones and leaves blonde barnets looking bright, ashy and toned to perfection.

Don’t be alarmed by the scarily purple appearance of the stuff though, we promise it won’t leave your head looking like a sprig of lavender.

Caitlin Elliott
Caitlin Elliott

Caitlin is Junior News Editor for woman&home, covering all things royal, celeb, fashion, beauty and lifestyle. 


Having set her sights on becoming a magazine journalist when she was a child, Caitlin took on work experience stints at local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree and has interviews with celebs, reality stars and the Archbishop of Canterbury under her belt (of course, she couldn't resist asking him about Meghan Markle and Prince Harry). 


After leaving uni, she dabbled in fashion PR as a Press Assistant for Arcadia's Topshop before becoming a part of the Now team at Future for her first real job in the world of online journalism, joining the ranks as a Digital Writer in 2019. 


Caitlin went on to add the likes of Woman, GoodtoKnow, WhatToWatch and woman&home to her writing repertoire before moving on to her current role. 


When she's not working you'll find Caitlin sipping bubbles at brunch with her besties, thinking about her next iced coffee, trying to close the rings on her Apple Watch, scrubbing up on her royal family knowledge or scrolling through the Zara app, trying to resist tapping 'check out' again.