Rosie Huntington-Whiteley announces exciting new make-up collaboration

It looks like Rosie Huntington-Whiteley is launching lipsticks!

Rosie Huntington-Whiteley visits the Build Series to discuss the digital platform Rose Build Studio on May 03, 2019 in New York City
(Image credit: Gary Gershoff / Contributor via Getty Images)

Rosie Huntington-Whiteley has just shared some exciting news – she's just launched a brand new make-up collaboration for lipstick fans everywhere.

Fans are eagerly awaiting the launch date for her upcoming beauty brand, Clean Beauty Collaborative, which is confirmed for 2021. While there's no details on products just yet, we do know that the products will sit under Huntington Whiteley's existing wellness and beauty platform, Rose Inc.

This week the model and entrepreneur sent her followers into a frenzy by posting a single lipstick with the caption: "Something new is coming soon..."

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Although fans initially suspected this might be the first launch from her new brand, Clean Beauty Collective, she has actually teamed up with La Bouche Rouge to launch the two brand new lipsticks in red and nude. 

Sharing a new video this morning applying the new lipsticks, she wrote: "introducing our two beautiful shades for the @roseinc x @laboucherougeparis collaboration. The ultimate red and nude. The refillable lipstick set includes the Fine Leather Lipstick case in either camel or pink from the Métiers d'Arts Collection with two lipstick refills - Le Rouge Rosie and Le Nude Rosie."

“I first came across La Bouche Rouge soon after it launched in 2017 and instantly fell in love with the sustainability mission, the clean formulations, and how the lipstick cases felt like a keepsake," reads a statement from Rosie on the brand's website.

"I loved the brand identity, the refillable packing design, and how the leather case can be a personal item for years to come. I’ve wanted to collaborate with La Bouche Rouge for such a long time, and it’s been a dream come true to work with the brand."

The lipsticks sets are available now and are priced at $150 for a personalized leather case and two refills. Just in time for Valentine's Day!

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.