These are the most Googled beauty products of the year so far

Which beauty products are surging in popularity in 2021?

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(Image credit: Rawpixel via Getty Images)
Lucy Abbersteen
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in News

When it comes to the best foundation or best eye creams, it's always interesting to hear which products are loved most overall. 

Thanks to new research, we can now reveal the most Googled beauty products of the year so far. 

The experts from Money.co.uk have been busy analyzing more than 6,500 different beauty products spanning 20 beauty categories to compile a list of the most popular in 2021 so far.

Unsurprisingly, iconic beauty brands like NARS, Benefit, and Maybelline all feature somewhere in the top 10. Intrigued? From CC creams to blushers and bronzers, keep reading for the full list. Can you guess which beauty product bagged the top spot?

The most Googled beauty products in 2021 so far

1. IT Cosmetics Your Skin But Better CC+ Cream, £32, Cult Beauty
£32 at Cult Beauty Global

1. IT Cosmetics Your Skin But Better CC+ Cream, £32, Cult Beauty

 A colour-correcting complexion product available in 12 different shades with the added benefit of SPF 50.

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2. NARS Cosmetics Blush, £25, Lookfantastic
£25 at LOOKFANTASTIC UK

2. NARS Cosmetics Blush, £25, Lookfantastic

A silky blush available in both matte and shimmery finishes, the most iconic shade being "Orgasm".

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3. Benefit Hoola Bronzer, £27, Lookfantastic
£27 at LOOKFANTASTIC UK

3. Benefit Hoola Bronzer, £27, Lookfantastic

A matte bronzer that comes with an accompanying mini brush.

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4. Benefit Precisely My Brow Pencil, £22.50, Lookfantastic
£22.50 at LOOKFANTASTIC UK

4. Benefit Precisely My Brow Pencil, £22.50, Lookfantastic

A dual-ended pencil complete with a spoolie to brush through your brows, available in 12 different shades. 

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5. Maybelline Fit Me! Concealer, £5.99, Lookfantastic
£5.99 at LOOKFANTASTIC UK

5. Maybelline Fit Me! Concealer, £5.99, Lookfantastic

A blendable and breathable concealer that promises to never look cakey.

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6. NYX Professional Makeup Epic Ink Liner, £9, Lookfantastic
£9 at LOOKFANTASTIC UK

6. NYX Professional Makeup Epic Ink Liner, £9, Lookfantastic

A good liquid liner is a must in any beauty arsenal, and this bargain buy from NYX is one of the most popular. 

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7. Natasha Denona Mini Glam Palette, £22, Lookfantastic
£22 at LOOKFANTASTIC UK

7. Natasha Denona Mini Glam Palette, £22, Lookfantastic

Although the full-size version that everybody's searching for is out of stock, you can still snap up the four-pan mini edition.

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8. Elemis Pro Collagen Cleansing Balm, £44, Cult Beauty
£44 at Cult Beauty Global

8. Elemis Pro Collagen Cleansing Balm, £44, Cult Beauty

Easily one of the most popular cleansers on the market, the iconic balm also comes in Rose and Naked (fragrance free) versions.

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9. Nuxe Huile Prodigieuse Dry Oil, £18.50, Lookfantastic
£18.50 at LOOKFANTASTIC UK

9. Nuxe Huile Prodigieuse Dry Oil, £18.50, Lookfantastic

A multi-purpose blend of six different plant oils with an instantly recognisable scent.

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10. Ardell Wispies False Lashes, £16.90, Lookfantastic
£16.90 at LOOKFANTASTIC UK

10. Ardell Wispies False Lashes, £16.90, Lookfantastic

A five pack of the iconic fluttery, mixed length false lashes that everybody loves.

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How many of these are already in your make-up bag or bathroom cabinet?

Lucy Abbersteen
Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.

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