Anything that promises flawless skin has got our attention straightaway.
And when it comes hand in hand with a convincing name, a makeup genius behind the formula and a gorgeous bottle we just want to stare at all day, we’re definitely sold.
So the new Charlotte Tilbury foundation had us all in a tizzy when it was announced last month via Instagram.
Aside from the fact that pretty much everything delivered by the British makeup artist and brand founder is a home run when it comes to achieving a red carpet-worthy look (hello lipstick of dreams), the new foundation particularly caught our eye for its promises to leave our skin moisturised, airbrushed and, most intriguingly, with fewer signs of wrinkles.
So we weren’t surprised when we discovered that in just a few weeks the product has built up a waitlist of thousands of fans hoping to get their hands on it (sign up here to join them...)
The hybrid base has raked up a waiting list of around 17,000 makeup enthusiasts hoping to get a swipe or two of this high-end formula.
The Airbrush Flawless Foundation, which comes in a massive 44 shades so that users can be perfectly matched, is said to infuse skincare ingredients into its makeup to give customers a foundation that attempts to care for the skin at the same time as covering up imperfections.
The formula was even proven to reduce the appearance of wrinkles by up to 22 per cent when tested on a group of men and women, thanks to its ‘Ground-breaking Magic Replexium®️ Serum’ and it boosts moisture in the skin by 216 per cent with its own blend.
The glowing matte base also uses a unique formula of natural ingredients to protect your skin by creating a shield against environmental pollutants.
And its fierce staying power means that it’s humidity proof, sweat proof and transfer resistant!
With only a few hours left until its official launch, the foundation will be available from tomorrow (22nd August), but we reckon it will definitely be one to fly off the shelves!
Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.
Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).
But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.
When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).
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