It's a truth universally acknowledged that Benefit Cosmetics makes some of the best mascara around. Their newest launch is a "magnetic" makeover of the super popular They're Real! mascara, promising even more lift, length and volume.
Launched with a virtual event on February 18, consumers, press and influencers were invited to celebrate and discover They're Real Magnet online with virtual try-on and a photo booth.
The new mascara is everything you love about the original They're Real! mascara, taken to extreme new heights. Think more volume, more lift and even more length.
And it seems people are already loving the mascara's results. 93% of testers said it was extremely lengthening and gave their lashes fullness and length, while 95% said it lifted their lashes up and out.
More from woman&home:
- The best lengthening mascaras to add extra flutter to your lashes
- The best mascaras for sensitive eyes: our favorite delicate formulations
- The best cheap mascaras under £10 to shop now
But what makes this mascara "magnetic", we hear you ask? The wand contains a magnetic core which works with the mascara formula, pulling it up and out for even more lift and length.
If that sounds amazing, it's because it is! The result is a massive 40% more length that lasts for up to 36 hours. This mascara also ticks several other important boxes: it's smudge and flake-resistant, has just the right amount of volume and separates out your lashes for extra definition.
"Was sceptical as I already love the original They're Real so much! This mascara is so much nicer though, you can actually layer this mascara and it feels really nice on the lashes," writes a five-star reviewer on Lookfantastic. "[It] separates lashes perfectly and really makes the lashes look SO long. Would definitely recommend!"
"Really enjoyed using this mascara, tried a few from Benefit and love all their formulations!" adds another. "I have short, straight lashes which makes finding the right mascara so difficult. But this mascara really helped to lengthen my lashes without clumping or getting everywhere! LOVE x"
Will you be shopping this one?
10 natural cures for insomnia to help end sleepless nights
Nip sleep disturbance in the bud with these expert-approved hacks for regaining control of your slumber
By Stacey Carter •
Countess of Wessex makes a heartbreaking confession about Royal Family's grief in new interview
Countess of Wessex says the death of the Duke of Edinburgh ‘has left a giant-sized hole in our lives’ in recent interview
By Laura Harman •
The Serpent's beauty—how to copy Jenna Coleman's '70s hair and make-up
From the kohl liner to the fringe, there's little about Jenna Coleman's '70s style that we wouldn't want to recreate
By Fiona Embleton •
Kelly Clarkson wants us to celebrate and embrace our natural beauty
During a podcast appearance, Kelly Clarkson admitted that she's scared of Botox and would rather age naturally
By Rylee Johnston •
Save your hair from wind and rain with these easy tips
Don't let the weather get in the way of a good hair day
By vjowett •
Dewy makeup—how to nail glowing, juicy skin without looking shiny
Great dewy makeup is fresh and youthful, here's how to get it right
By Fiona McKim •
Face moisturiser with SPF—are they as effective as sunscreen?
Everything you need to know about the efficacy of face moisturiser with SPF, plus expert formula recommendations.
By Jess Beech •
The best hair straighteners to smooth, style, and care for your hair
The best hair straighteners for every hair type and styling need—from cordless to steam, plus the best for curling hair too
By Fiona McKim •
How to wax your legs—the complete guide
Follow the experts' advice on how to wax your legs, and waxing could become your go-to method to achieve beautifully smooth skin
By Woman and Home •
Hair removal for sensitive skin—an expert guide to achieving a smooth, rather than sore finish
Tried-and-tested techniques to make hair removal for sensitive skin a far gentler experience
By Woman and Home •