Benefit has launched a magnetic version of They're Real! Mascara

Your favorite They're Real! Mascara just got a magnetic makeover for extreme length, lift and volume

Benefit They're Real Magnet Mascara
(Image credit: Benefit Cosmetics)

It's a truth universally acknowledged that Benefit Cosmetics makes some of the best mascara around. Their newest launch is a "magnetic" makeover of the super popular They're Real! mascara, promising even more lift, length and volume.

Launched with a virtual event on February 18, consumers, press and influencers were invited to celebrate and discover They're Real Magnet online with virtual try-on and a photo booth.

The new mascara is everything you love about the original They're Real! mascara, taken to extreme new heights. Think more volume, more lift and even more length.

And it seems people are already loving the mascara's results. 93% of testers said it was extremely lengthening and gave their lashes fullness and length, while 95% said it lifted their lashes up and out. 

More from woman&home:

model using the Benefit They're Real Magnet Mascara

(Image credit: Benefit Cosmetics)

But what makes this mascara "magnetic", we hear you ask? The wand contains a magnetic core which works with the mascara formula, pulling it up and out for even more lift and length. 

If that sounds amazing, it's because it is! The result is a massive 40% more length that lasts for up to 36 hours. This mascara also ticks several other important boxes: it's smudge and flake-resistant, has just the right amount of volume and separates out your lashes for extra definition.

Benefit They're Real! Magnet Mascara, $26, Sephora (UK £24, Lookfantastic)

Benefit They're Real! Magnet Mascara, $26, Sephora (UK £24, Lookfantastic)

Everything you love about They're Real! with added lift, length and volume.

"Was sceptical as I already love the original They're Real so much! This mascara is so much nicer though, you can actually layer this mascara and it feels really nice on the lashes," writes a five-star reviewer on Lookfantastic. "[It] separates lashes perfectly and really makes the lashes look SO long. Would definitely recommend!"

"Really enjoyed using this mascara, tried a few from Benefit and love all their formulations!" adds another. "I have short, straight lashes which makes finding the right mascara so difficult. But this mascara really helped to lengthen my lashes without clumping or getting everywhere! LOVE x"

Will you be shopping this one?

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.