Black Friday: Everything You Need To Know

It’s the biggest shopping event of the year, when bargain hunters can grab some amazing discounts from online and high street retailers. Last year, the UK broke the record, spending a staggering £1.1 billion on Black Friday – and this year is expected to be bigger than ever.

Not sure what Black Friday is or where to get the best deals? Fear not, we’ve answered all your questions here on Woman & Home…

What is Black Friday?

Originally an American tradition beginning on the day after Thanksgiving, Black Friday has now become the biggest shopping day of the year in the UK.

What does Black Friday mean?

There’s no confirmed reason why it is called Black Friday, but it’s most
likely because it is when many shops see their biggest profit, moving from the red into the black.

When is Black Friday?

This year, Black Friday falls on Friday 25th November.

What time will it start?

Most sales begin at midnight or 8am. However, this year many retailers including Amazon are starting discounts and deals earlier than usual. New research has shown that some discounts are even cheaper on the days leading up to Black Friday, so be aware of the retailers promoting these deals.

Things To Be Aware Of

It’s important to note the return period of your purchase, as many expire on Boxing Day or before. Ifyou’re buying presents for Christmas, make sure you read the small print.

Also be aware of fake websites. Black Friday often sees a rise in websites trying to scam customers with “too good to be true” deals. If you don’t recognise the website, it’s best to steer clear and stick to well-known retailers online.

How to avoid Black Friday crowds

Shopping online saves you the hassle of finding the best deals on the high street – head back here beforehand to see which stores will have the best deals, then open your browser windows ready to shop.

The best Black Friday deals

Fashion Deals

Black Friday is the time to treat yourself, because many stores have 30-50% off.

Topshop – Up to 50% off selected items both in store and online.

Karen Millen – 25% off everything from 12am on Thursday 24th to Monday at midnight, and some selected items have another 30% off.

Dune – From Wednesday 23rd November, 30% off selected styles online, and in store from Thursday 24th November until Monday 28th.

F&F – As in previous years, F&F are offering 50% off sale items. The deal will launch online on Wednesday 23rd, and Thursday 24th in store.

Matalan – 50% off selected items in store and online.

Links of London – 20% off selected items. – This year Very is celebrating Black Friday with a week of Pre-Black Friday deals, which are available until 9pm on Thursday 24th November.

Sunglasses Shop – 20% off full price brands including Prada, Gucci and Celine, plus up to 70% off Ray Ban.

Hobbs – 20% off everything! Valid from 25th – 28th Nov

Phase Eight – Offering 25% off all full price items (excluding Collection 8 and bridal), beginning Tuesday 22nd November and ending on Monday 28th.

Oasis – 20% off full price items.

Whistles – 25% off selected lines in-store and online for a limited time from Wednesday 23rd November.

Zara – 20% off of selected outerwear, shoes, dresses, jeans and t-shirts on Friday 25th November only.

– Up to 30% off selected lines from 8pm on Thursday 24th November to midnight on Monday 28th November both in-store and online.

French Connection – Up to 50% off selected items online from 4pm on Wednesday 23rd November, and in-store on Thursday 24th November.

Kurt Geiger
– 20% off everything on-site from Wednesday 23rd November to midnight on Monday 28th November.

– Up to 40% off selected lines.

Beauty Deals

Whether you’re buying for yourself or looking for festive gifts, the Black Friday beauty deals are well-known for being incredibly good value, with some high-end beauty brands knocking 50% off selected products.

The Body Shop – 50% discount on most items as well as 40% off sale items.

Origins – 50% discount on selected box sets and products.

House of Fraser – Up to 50% off on high-end beauty brands such as Clarins and Elizabeth Arden.

Boots – Discounts on big bands including Soap & Glory and No. 7, and up to 50% off selected items.

Benefit – 50% off a limited edition gift set including popular Benefit products and an exclusive 2017 product.

Nordstrom – Offering up to 50% off name-brand makeup items like MAC, Marc Jacobs and Smashbox.

GHD – From Monday 21st November until Monday 28th November, most hot-tool products have 25% off.

Philip Kingsley
– For the first time ever, Philip Kingsley will be lowering prices by 20% from Black Friday to Cyber Monday.

General Deals

From homeware to electronics, many retailers are offering huge discounts.

Amazon – Black Friday deals are available now until 11:59pm on Friday 25th November with up to 50% off thousands of products. New deals are also being released every hour so keep your eyes peels for your favourite products at exceptional prices.

Debenhams – Up to 50% off electrical, furniture, beauty and
fragrance, plus up to 30% off gifts and clothing. There’s also
daily deals this week and more offers to follow on Black Friday.

John Lewis
– Offers will be matched in store and online.

– Up to 50% off selected laptops, headphones, and other electrical items.

Argos – Discounts on electronics will start on Friday 18th November and can be expected to last for 13 days

Antler – The luggage brand is offering discounts from 20-70%.

Tesco – Their Black Friday deals event starts on Monday 21st November and runs until the 1st of December.

Habitat – 20% off and more, online and in store.

From electronics to homeware, for specific item deals, find the best Black Friday offers here.