When your best foundation starts melting into fine lines or losing its glow by lunchtime - which it's particularly prone to doing during sticky summer months - it's tempting to start searching for a new formula. But before you rush to replace it, know that the secret to a fresher-looking base may have less to do with what's in the bottle and more to do with how you're applying it.

As skin matures, it naturally becomes drier and less elastic, which can make makeup appear heavier or more textured than intended. That's why makeup artists often place just as much emphasis on application techniques as they do product choice when creating a seamless, skin-like finish.

According to Carolina Benita, global makeup artist at CAIA Cosmetics, one simple trick can make all the difference: lightly misting your foundation brush with your best setting spray before applying cream complexion products.

"I love spraying makeup brushes with a setting spray before applying cream products," says Benita. "This helps everything blend more evenly, creates a more skin-like finish and gives the complexion a fresh, radiant look."

While it may sound like an unnecessary extra step, there is logic behind the technique. The added hydration helps the best foundations for mature skin spread more seamlessly across the skin, reducing the risk of it clinging to dry areas or sitting heavily on the surface.

It's also a useful trick for anyone who prefers a lighter, more natural-looking base. Rather than masking the skin, the technique helps complexion products melt in more effortlessly, creating the sort of healthy finish many of us are aiming for. "When it comes to mature skin, makeup should move with the skin and feel comfortable throughout the day," Benita adds.

How to stop foundation creasing into fine lines

Application is only part of the equation, however. Benita also recommends being mindful of how much product you're applying in areas where makeup naturally creases. “Avoid using too much product in areas where creasing naturally occurs," she advises. “Apply thin layers and build only where necessary.”

Setting powder is another area where less can often be more. While many of us are used to setting the entire face, Benita suggests taking a more targeted approach instead. “I would also be mindful with powder and use it strategically rather than all over the face,” she says. Focus on the T-zone and areas prone to shine.

To finish, reach for a hydrating setting spray. "Finishing with a hydrating setting spray helps melt the makeup into the skin and creates a seamless, long-lasting finish that looks fresh instead of dry," Benita explains.

The takeaway? If your foundation has started behaving badly or looking heavier than you'd like, don't replace it just yet. Instead, give these small tweaks a try, as it may be all that’s needed to achieve a more radiant-looking base.

Sometimes there's a disconnect between what our brain rationally understands, based on the information we've been given, and what our body feels is true.

Example: stepping onto a clear observation deck at the top of a skyscraper. Your brain says, This is perfectly safe, engineered by the world's finest, trodden on by thousands before you. Your legs say, absolutely not.

In beauty, colour correctors fall foul of this because, yes, the colour theory makes sense (hues opposite each other on the colour wheel neutralise each other), but it still feels counterintuitive to smear minty green or lavender stuff on your face to achieve a natural makeup look. If you're hesitant, I've found a product that might give you the confidence to reconsider. Take my hand and step out, I think you'll enjoy the view.

Why this redness correcting powder is my beauty buy of the week

I'll admit this is written with the zeal of the convert. Despite having a pale/pink complexion and being told by several dermatologists that I have mild rosacea, I've historically shied away from green creams, and dialled down redness with concealer and my best lightweight foundation instead.

It makes no sense - willingly ignoring an entire product category designed for my exact skin type. So when Laura Mercier sent over their brilliant translucent setting powder (a product I love and use all the time) in a new, spearminty hue, I decided the time had come for a correction.

Whether you have rosacea or just get a bit flushed and shiny after a glass of champagne (guilty on both counts), this workhorse is a godsend for summer occasions like weddings or a day at the races.

The kind of event where you'd like to apply your makeup early in the day, forget about it and have fun - without risking the rouge's return come 4 pm. Even better, there's a fun-size 6g version with a tiny, adorable puff that would slip easily into a small bag, should a midday top-up be necessary.

I've been using mine mostly for parties, where I want to look polished, cool, calm and collected - but if redness and rosacea are more of an everyday struggle, this would be an easy way to counteract that, providing you can overrule your knee-jerk aversion to green makeup and give it a chance. Sounds good? Great! Let's chat next Sunday.

You know what they say, every day is a school day. Well, I've just discovered all the chicest people in Sweden rave about this one beauty brand – and it's just landed on UK shores.

If you haven't already been introduced, CAIA Cosmetics is the Scandi beauty brand behind some of the best lightweight foundations, the best blushers and their famous under-eye brightening colour corrector. While I wasn't the most familiar with CAIA, after a recent trip to Stockholm, I realised almost everyone in Sweden is wearing this beauty brand's products on a daily basis.

So, with it being my job to write about all things beauty, it was only natural that I took a trip to their flagship store to do some investigating and try the products for myself, of course. I got the opportunity to quiz several of the CAIA team members on the history of the brand, their bestselling products and even their personal recommendations, here's everything I found out – and the buys I stuffed into my luggage to bring home.

Introducing, the Scandi beauty brand that everyone in Sweden raves about

If you're like me, you might've seen ads for CAIA Cosmetics via social media, specifically the impressive before-and-after videos of the Wake Me Up Cream. However, I never quite gave the brand the time of day to do more research into it – wrong move from the get-go, trust me.

Fortunately, I had the chance to redeem myself during a recent trip to Sweden. While everyone there may already be well-acquainted with the brand, they thankfully now ship to the United Kingdom, so mark my words, I'm predicting everyone on UK shores will soon be talking about CAIA.

For someone who had never tried a single formula from the brand just a mere few weeks ago, it's impressive how many products have worked their way into my daily makeup routine. My favourite buys so far include the Wake Me Up Colour Corrector, the Cicasense Essence, the Soft Melt Peptide Lip Balm and the newly launched Sun Filter Duo Palette.

The brand might've gone from turning over SEK 8.7 million (£687,500 GBP) in revenue back in 2018, their first year of trading, to over SEK 800 million (£63,210,400 GBP) by 2025, but that isn't what the brand is most proud of.

As Johanna Eriksson Hamrén, CEO of CAIA Cosmetics, notes: "What we’re most proud of isn’t any single number, it’s the fact that CAIA has become part of people’s everyday beauty routines. Building that kind of long-term relationship with customers is much harder than creating a short-term buzz, and it’s something we’ve focused on from day one."

Your CAIA Cosmetics questions, answered

During my time on the trip, I had the opportunity to ask a few of the CAIA Cosmetics team members some of my burning questions about the brand. From their bestselling products for mature skin to the one thing you should know about the brand...

Which CAIA products are best for mature skin?

For those wondering which of the brand's products are actually worth adding to your basket, Carolina Benita, Celebrity Makeup Artist and Global Lead Makeup Artist at CAIA Cosmetics, advises: "I think everyone should keep their skin hydrated and glowing, but sometimes mature skin needs a little extra love, that’s why I love That Extra Hydration for mature skin. You can use it before, during and after makeup to boost hydration and give the skin a fresh, healthy-looking glow."

Additionally, it's worth opting for more lightweight products, Benita adds: "I also recommend products with creamy, lightweight formulas that blend seamlessly into the skin. Our Glow Bronzer and Glow Blush literally melt into the complexion and create a beautiful glow from within, rather than sitting on top of the skin. They add warmth and radiance while keeping the finish natural and effortless."

What are CAIA Cosmetics' 6 bestselling products?

If you were wondering which formulas are the six bestselling buys from the brand, Benita shared the exclusive intel with us: "Dewy Drops, That Dewy Look Spray, ⁠⁠Glow Bronzer, ⁠⁠Wake Me Up Complexion Enhancer, ⁠⁠Soft Melt Lip Balm and Glow Blush"

What's one thing need to know about CAIA Cosmetics?

If you needed to know one thing about CAIA Cosmetics, Johanna Eriksson Hamrén says: "You don’t have to choose between quality and price. We built CAIA on the belief that beautifully made, high-performing beauty products shouldn’t be a luxury, they should be accessible to more people. Every product is created with a focus on quality, performance and confidence, and we think you’ll feel the difference from the very first use."

In fact, ensuring the customer is paying the lowest price possible is one of CAIA's core values, Hamrén adds: "Accessible quality is why CAIA exists. We obsess over the formulas and the finish, then work hard on everything behind the scenes, from sourcing to how we go to market, so the customer never pays for anything unnecessary."

Does CAIA plan to open stores in the UK or be stocked in other retailers?

While CAIA has always been a direct-to-consumer brand since its launch in 2018, for a loyal and flexible experience for customers, Hamrén says the brand has made strides for UK expansion in 2026. "This year, we’ve made our biggest commitment yet to the UK market by launching a local warehouse, enabling next-day delivery across the country. It’s part of our commitment to delivering a seamless customer experience at every touchpoint."

As for physical stores and being stocked at UK retailers, Hamrén notes: "We’re always open to opportunities that add value for our customers, but our current focus is on continuing to strengthen our direct relationship with them. Watch this space."

Katie Holmes has spent the past two decades perfecting the art of looking effortless. Whether she's sparking a waiting list for *that* Khaite cashmere bra, stepping out in relaxed tailoring or making wide-leg jeans look impossibly chic, the actor has a knack for creating simple outfit formulas that never appear too try-hard.

The same can be said of her beauty look. Holmes has long favoured softly tousled hair, glowing skin and makeup that feels more incidental than meticulously applied. It may then come as a surprise to learn that the actress doesn't consider herself particularly skilled when it comes to makeup. "In daily life, I do very minimal makeup because I don't feel that confident in my ability to apply it," she recently admitted.

Sharing her everyday beauty routine in an Instagram video with Merit Beauty, the Dawson’s Creek alum talks viewers through the products she reaches for most often and the lessons she’s learnt from her makeup artist over the years. Among them was a simple blush placement tip that she credits with creating a foolproof, natural-looking flush.

"Hi, I'm Katie Holmes, and I'm here to do my makeup with you," the actress begins in the video, before admitting that her approach to beauty is intentionally low-key. "In daily life, I do very minimal makeup because I don't feel that confident in my ability to put on makeup," she says. "Also, I'm a 90s kid – that was cool back then and I guess I still think it's the 90s."

After applying a light layer of Merit’s The Minimalist Complexion Stick (she uses shade Sand) through the centre of her face, Holmes reaches for her best cream blush – Merit’s Flush Balm in the shade Cheeky. Swiping her thumb across the product before pressing it onto the apples of her cheeks, she then shares a tip she learned from her go-to makeup artist, Genevieve Herr.

"My amazing makeup artist is still giving me lessons on how to apply blush, and I'm 40 something years old – and I'm still learning," she says. "She says always just a little dot on the nose, kind of like salt when you're cooking." A touch of blush across the bridge of the nose helps mimic the way skin naturally flushes after spending time outdoors, creating a more believable finish.

The rest of Holmes' routine follows the same less-is-more philosophy. A quick swipe of tinted gel to brush up brows, before applying her current favourite lip combo – Merit’s Signature Lip Liner in Rose and Shade Slick Sheen in Biarritz. While applying lip liner, she demonstrates another makeup artist-approved trick – resting her pinky finger against her chin for extra stability.

Reflecting on how beauty trends inevitably come full circle, she says: “I feel like I wore a darker lip to prom and then there were many years of the nude lip,” she says. “Now that it's come back around, you're really seeing at a certain point in your life how everything is cyclical.” We couldn't agree more - and as long as the trends are as effortlessly flattering as these, we're happy to see them return time and time again.

It feels as though we've put our brows through every trend imaginable over the past decade. From big and blocky to overtly brushed-up, we've experimented with countless eyebrow shapes and finishes.

Yet the one timeless look is a naturally full and fluffy finish. Especially flattering for mature brows, soft definition and a little structure can help lift the face and create a more youthful appearance.

According to Samina Kousar, head trainer at Blink Brow Bar, the key to achieving flattering brows in later life lies in enhancing what's already there, rather than chasing dramatic reshaping. “Mature brows benefit most from a subtle, restorative approach rather than dramatic change. It’s about adding softness, gentle structure and lift without overpowering the face.”

An expert's guide to shaping mature brows for a lifted look

As we age, brows often become thinner and less dense. Texture can shift, too, with strands becoming coarse and more difficult to tame. The good news? With a few strategic tweaks and some clever product placement, brows of every shape and size can appear fuller and more defined again. Here’s how…

Tip #1: Consider professional brow mapping

Brows have the power to completely transform the look of your face, which is why it's so important to nail the shape. Brow mapping is a professional technique used to determine the most flattering brow shape for your individual features, taking into account where the brow should begin, arch and end.

According to Samina, it's particularly beneficial for mature brows, as "thinning brows can contribute to an aged appearance, but precise brow mapping can restore balance and lift". Rather than dramatically altering the natural shape, the focus should be on subtle refinement: cleaning up stray hairs and maintaining a softly lifted tail to enhance the eye area.

Tip #2: Try a brow tint

If your brows have started to turn grey, an eyebrow pencil alone may not be enough to create the appearance of fullness. Instead, consider a longer-lasting solution such as a brow tint. "As brows turn grey, they often lose visibility," explains Samina. "Professional tinting is an effective way to restore depth and fullness. It not only covers grey hairs but also lightly stains the skin beneath sparse areas for a fuller effect."

The trick here is choosing the right shade. Going too dark can look harsh and unnatural. "Soft, warm-toned browns or taupe shades create the most natural and flattering result," says Samina. For an at-home alternative, she recommends a tinted gel such as Blink Brow Bar's Tinted Brow Gel, which is "ideal for controlling coarse or grey hairs without adding heavy colour." And if you’re feeling brave, DIY brow tints are another option (just be sure to follow the instructions and recommended leave-on time).

Tip #3: Embrace a fluffy finish

A fluffy brow can instantly create a softer, more natural-looking effect. Rather than trimming the tops of the brows, which can square off the shape and create a harsh line, focus on enhancing the hairs you already have. This can be achieved with a strong-hold brow wax or gel, or via an in-salon treatment such as brow lamination. Samina recommends the latter, noting that "with age, brow hairs can become wiry and grow in irregular directions. Lamination smooths and restructures these hairs, allowing them to be repositioned into a fuller, more uniform shape that lasts for several weeks."

For those who prefer to style their brows at home, there are plenty of products with impressive staying power. Anastasia Beverly Hills Brow Freeze and Blink Brow Bar Clear Brow Lock are both excellent options. For the most effective result, try back-brushing the gel or wax through the hairs before sweeping them upwards and outwards to create soft definition and volume. Just be careful not to overdo it, as an overly glossy finish can look less natural and too polished.

Tip #4: Consider semi-permanent treatments

While brow gels, pencils and tints can work wonders, they can only do so much if your brows have become significantly sparse. In these instances, a semi-permanent treatment such as microblading or microfeathering may be worth considering. "For brows that have significantly thinned or stopped growing, microblading can be transformative," says Samina. "Fine, hair-like strokes of pigment mimic natural hairs, restoring density and shape. This provides a long-lasting, low-maintenance solution, reducing the need for daily makeup."

If mimicking a natural-toned flush makes pink your go-to shade for blusher, the idea of swapping a rosy hue for a bold orange-red on your cheeks may not sound quite as appealing. But I’m arguing for a rethink.

Not only is this zesty colour incredibly versatile as it covers a beautiful spectrum of shades, but it’s also by far the best blusher for being a universally flattering brightener across all skin tones. Think soft sunset rather than a fruit bowl.

Beyond complexion-perking benefits, as a colour linked to energy, warmth and optimism, orange is also known to have a mood-boosting effect – making it perfect for this time of year, when we’re fully embracing the sunnier months. So join me in embracing this 'sunset' shade for an instant skin pick-me-up.

What's the theory behind red-orange blush?

“In colour theory, reddy orange cancels out sallowness,” explains makeup artist Daniel Sandler, one of the OG champions of orange blusher, thanks to his award-winning Watercolour liquid versions. “The red restores vital life to a dull complexion, whilst orange gently adds a fresh glow. Combined, this sunset shade restores warmth instantly, making the complexion appear healthier, brighter and more radiant.”

Makeup artist Sarah Jane Froom, who has painted famous faces from Alexa Chung to Naomi Campbell, agrees that this is the ideal time of year to turn to orangey shades. “Sunset-toned blush is one of the easiest ways to bring life back into skin,” she says. “I always reach for richer, red-based oranges at this time of year because they mimic a natural flush and instantly illuminate the face. Even better, it’s a mood-boosting colour, so you look good, feel brighter and carry that energy with you.”

How the pros apply sunset blush

There are no hard and fast rules about how or where you wear sunset blusher. It’s adaptable, so dial up the intensity or tweak the placement to your liking. “Sunset orange is less about making a statement and more about restoring radiance to the complexion,” instructs Froom. “It should melt into the skin and look like natural warmth rather than noticeably sitting on the surface."

She explains: "First, apply to the apples of the cheeks to bring freshness to the face, then blend upwards along cheekbones towards the temples to create lift. If you want a more sun-kissed effect, lightly sweep what’s left across the bridge of the nose. The key is to keep the texture light and the edges soft.” On days when you fancy a more contoured look, simply sweep the brush under the cheekbones as well, adds Sandler.

Why sunset blush works for everyone

As the spectrum of orangey shades can cross from cooler to warmer undertones via neutrals that sit happily in the middle, there’s a version for every complexion. “What makes these tones so versatile is the balance of red and yellow undertones,” enthuses Froom. “They don’t sit flat on the skin like cooler pinks can, but instead create a healthy, energising effect that works across all skin tones when you choose the depth correctly.”

With sunset shades in particular, Sandler drills down further. “The mix of red, orange and brown undertones adapts naturally to any complexion,” he explains. “Red mimics a flush, orange adds brightness, and brown provides depth, creating a soft, flattering glow from pale to deep skin.”

How to find your perfect sunset blusher

“When I’m choosing a shade, I always tailor it to the skin tone,” says Froom. “For pale skin, softer apricot and peach tones are most flattering. On medium and olive skin tones, I move into truer corals and warm oranges to add a richer, more defined warmth while still looking refined and skin-like. For deeper skin tones, I recommend stronger red-orange or terracotta hues. These shades bring out the richness in skin and create a radiant finish.”

This easy versatility stretches to texture, too. “If you want a sheer, natural, long-lasting finish, try silicone-based liquid textures,” suggests Sandler. “If you prefer slightly denser formulas, opt for creams, but make sure they dry down properly so the colour doesn’t slide. Only choose a pressed powder if you prefer a very matte finish, but be wary of making skin look flat.”

As a Beauty Writer, I get asked for my personal product recommendations all the time – and I'm more than happy to share. So, here's why this glow-boosting blush balm will always have a spot in my makeup arsenal.

It should come as no surprise that my beauty bag features a carefully curated selection of my all-time favourite products. In fact, it's quite literally in my job description to test dozens of products each month, including the best new beauty launches to hit the market. Meaning, it's an achievement if a formula leaves a positive lasting impression on me.

With that said, in the event of a hypothetical beauty emergency (losing my entire makeup bag), there is one product that I would rush out to immediately restock before all others – one of the best cream blushes of all time, that deserves to be on your radar.

The multipurpose, radiance-boosting balm I will forever repurchase

When you learn about all the ways you can use Jones Road's multipurpose balm, you won't be surprised to hear that the product has amassed over 84,000 impressive reviews on the brand's website.

One customer spoke highly of the product, noting, "This balm is so beautiful and natural... simply love it." While another shopper hailed its results on the complexion: "Love the way my skin glows." I couldn't agree more.

There are 15 shades to choose from, including formulas specifically designed to act as a blush, highlight or tint. I opt for one of the tints in shade 'Chic', a nude pink for fair to medium-dark skin tones. It's less punchy than a normal blush, instead offering a subtle flush of colour to the skin that looks so natural.

I wear it on no makeup days and to the gym, to give my tired face a healthy pick-me-up as it also imparts a gorgeous glass skin glow to the high points of the face, helping to brighten and boost the radiance of my often-dull complexion.

It's also easily buildable to achieve your desired level of pigment, meaning I can also wear it with a full face of makeup to give my skin added warmth, colour and dimension.

You can apply the balm in a multitude of ways, whether you prefer a brush, fingertips or a sponge (I opt for the former using the Morphe Dual-Ended Blush Brush), and it can be used on the lips, cheeks, or anywhere else you want for a natural glowy tint.

As some final advice, it's incredibly important to note that with this product, you have to break the very top 'seal' of the balm using your fingertips, and warm it up, in order to release the pigment. Otherwise, you'll be left wondering where the product is after application. But worry not, once the top of the formula is released, you open up a fountain of opportunity.

Have you ever noticed that your makeup turns out differently when you’re on holiday and staying in a hotel? Or after applying it at a friend’s house, rather than your own home? You’re not imagining things: the environment in which we put on our foundation, blusher and mascara can impact their final results.

Your look can vary due to lighting, humidity and even wall colour, meaning the room in which you choose to apply makeup – even within the same home – can make all the difference, or lead to makeup mistakes. “Your makeup can look completely different depending on the room you apply it in,” confirms Danielle Louise, Fresha’s beauty expert.

“A lot of mistakes are not actually about skill; they’re about the environment. You can be using great products and applying them well, but if the lighting is wrong, it’s much harder to judge what the makeup really looks like.”

What are the best rooms to apply makeup in?

So, which lighting should you opt for to get the perfectly blended base and best bronzer placement? I spoke to two makeup experts to share their top tips.

1. Bedrooms (or bathrooms) with natural lighting

These rooms tend to have the best natural lighting and pared-back décor. And if you’re lucky enough to have a separate dressing room, make sure you set things up near a window. “Natural light gives you the most accurate view of your skin and your makeup," explains Louise. "It helps you see where foundation needs blending, if bronzer looks too warm, if blush placement is balanced and whether or not concealer is actually seamless. If you can sit facing a window, that’s usually ideal."

Opinions differ over whether or not the bathroom is an ideal choice (more on this later), but it all depends on the placement of your bathroom (is it east-facing for morning time light?) and if you have windows and good mirrors in there. For celebrity makeup artist and Co-Founding Partner of Product Society, Mezhgan Hussainy, the following elements all line up.

"For my day-to-day glam, I prioritise a room that has a mixture of natural light coming in with some artificial light. For me, that’s my bathroom," she tells me. “I have windows which bring in sunlight that reflects off the neutral tones of the room, helping to bounce ambient, neutral lighting. I know if I do my glam in that environment, my look will carry through any of the rooms I will be in throughout the day.”

2. Any other room with soft, evenly distributed lighting

Although bedrooms and bathrooms are commonly chosen for makeup application, that certainly isn’t to say that other rooms in your house should be avoided. Any room with natural lighting (or a mix of natural and some artificial) and simple, neutral walls (think: living room, dining room, etc) can work.

However, if you struggle with natural lighting in your home, Louise comments that the second-best option is any room that has soft, evenly distributed lighting instead. This light, she says, should be “ideally positioned around the face rather than directly above it.” And if you really need to use majority artificial lighting, if possible, opt for a room with white lighting that mimics daylight, rather than anything too yellow-toned or warm.

What are the worst rooms to apply makeup in?

“Sometimes changing rooms makes more difference than changing your routine,” advises Louise. This clearly matters – so here’s what rooms to avoid to get the best outcome from the get-go.

1. Artificially-lit bathrooms

Bathrooms are very hit-and-miss. If you have a beautifully-lit space like Hussainy, your makeup will look beautiful. It’s also pretty convenient to do your makeup here in the morning, as it's where a large part of getting ready for the day often takes place. However, while bathrooms can sometimes be the best choice, in certain homes they’ll be the worst – particularly if you don’t have any windows and, instead, any lighting is all artificial and pretty overpowering.

“A lot of people do their makeup in the bathroom because it feels practical, but bathroom lighting is often far too harsh, too dim or badly placed,” says Louise. “That can lead to over-blending, under-blending, using too much product or choosing the wrong shade entirely.”

She adds that, in particular, yellow-toned lights can be counterintuitive for flawless makeup application. And if they’re overhead lights, you may be in even more trouble. “Bathroom lighting tends to cast shadows in all the wrong places. Overhead lights can make under-eyes look darker, skin texture look more pronounced, and foundation appear more blended than it really is. Then you step outside and suddenly see streaks, patchiness or a shade mismatch.”

But lighting isn’t the only thing you have to worry about. If you choose to do your makeup in the bathroom, be sure to leave plenty of time between showering and application. “If the room is warm or steamy from a shower, that can affect how products sit on the skin, too," Louise notes. "Makeup may start slipping, separating or applying unevenly before you’ve even left the house.”

2. Rooms with coloured walls

Hussainy says that you should always take note of the colour of the walls in the room where you’re about to do makeup. Surprisingly, they can impact your results more than you’d think. “I would avoid doing your makeup in any room with paint colours that affect the outcome of your overall look,” she begins. “For example, rooms with deep red or blue tones on the walls will change how you see tones as you are applying your makeup.”

Similarly, Louise adds that anything pink, yellow or grey-toned can “subtly reflect colour onto the skin and throw off your makeup judgement.” Instead, suggests Hussainy, try “embracing a space with neutral wall colours and ambient lighting.”

3. Dark rooms or those with very warm lighting

As mentioned, anything with very warm, yellow-toned lighting from artificial overheads or lamps isn’t ideal. The main issue this can cause is for your foundation, which can look darker or more golden-toned, meaning shade mismatches and a lack of effective blending.

Equally, dark rooms aren’t going to do you any favours. This may sound obvious, but even a room that’s only moderately lit can cause problems, creating unwanted shadow and a real muted ‘flatness’. Any room that’s too dark can “cause people to apply too much concealer, bronzer or blush because features are harder to see clearly,” says Louise.

Regardless of the specific room you choose, as long as you have some natural light, fairly bare, neutral walls, and clear air that's unaffected by shower steam and heat, your makeup will likely be a hit.

Celebrity makeup artist Hannah Martin has spent more than two decades painting the faces of some of the world’s most recognisable women, from supermodels to royalty. Renowned for creating glowing yet natural-looking skin for her A-list clientele, Martin recently revealed the unexpected secret behind her signature makeup finish.

Speaking at a Clinique press event, Martin shared that her “very dry, slightly wrinkly hands” are an “absolute blessing” when it comes to makeup application. She explained that she was originally trained by a makeup artist with similarly dry hands and has since found that drier skin can offer more control when blending complexion products with the fingers.

“If you have oily palms or secrete a bit of sweat through your palms or your fingers, you're probably not the kind of person to be able to do much makeup with your fingers. But my dry old lady hands are perfect.”

Why dry hands can help with makeup application

Makeup brushes and beauty sponges will always have a place in our routines. But it’s true that finger application has long been favoured by artists looking to create a softer, more skin-like finish. According to experts, the warmth from your hands can help cream and liquid products melt more seamlessly into the complexion, particularly when working with lighter base formulas such as skin tints, cream blushes and balmy concealers.

Martin’s not alone in her preference for finger application. Legendary makeup artist Kevyn Aucoin famously used his hands to press and melt products into the skin for a seamless finish, while celebrity makeup artist Daniel Martin – best known for creating Meghan Markle’s wedding makeup – has previously said he rarely uses a sponge for foundation, preferring fingers for a more natural effect.

Dry hands may also offer slightly more grip and control when pressing products into the skin, especially compared to oilier fingertips, which can sometimes cause makeup to slip or separate during application. As Martin flags, finger application won’t work for everyone – and the best tool often depends on both your skin type and the formula itself. Those with oily palms or sweaty fingertips may find that brushes or damp beauty sponges offer a smoother, more even result, particularly when applying full-coverage foundations.

Cream-based and hydrating formulas tend to work especially well when applied with the fingers. Products such as lightweight foundations and cream blushes can benefit from being gently pressed into the skin rather than buffed heavily across the face. Many makeup artists also recommend using fingertips around areas where makeup is more prone to creasing, such as under the eyes or around the nose, as the lighter pressure can help deliver a fresher-looking finish.

A smoky eye is right up there with a red lip as classic special occasion makeup. But while it's certain to make an impact, many of us shy away from trying smoky eye looks for fear of it looking and feeling heavy, or overdone.

Enter: Anita Rani. The broadcaster and author stepped out on the 2026 TV BAFTAs red carpet with a glamorous eye look that felt like a departure from her signature pared-back winged eyeliner.

The smoky eye makeup perfectly complemented Rani's embellished Bora Aksu gown and slicked back hairstyle - and, crucially, had a modern finish that felt anything but 'too much'. So, how was it achieved? After investigating, we've spotted a classic makeup artist's trick at play that anyone who wants to try a smoky eye should know about.

Why Anita Rani's smoky eye looks so chic and effortless

Let's cut straight to the chase: On close inspection of Rani's stunning TV BAFTA eye makeup, created by makeup artist Sarah Jane Wai, we spotted one key element that changed everything. Alongside sooty black liner and lashings of mascara the eyeshadow shade used to create the look appeared to be a muted, deep, dusky rose that reflected the shade of Rani's lipstick.

The shadow was washed over the lid, subtly winged out alongside Rani's eyeliner and smudged ever so slightly under the eye too. This clever trick essentially creates a 'frame' for the eyes that enhances warm tones, particularly when used as an eyeshadow for brown eyes, and ties the whole makeup look together so perfectly. It also feels far more modern than a classic smoky black or grey.

And while we wait in hope of either Anita or her longtime makeup artist revealing the exact products behind this look, we put our detective skills to use once more and spotted that Wai is a former Global Lead Pro artist for Charlotte Tilbury - a brand that popularised this style of dusky eye makeup with the Pillow Talk collection. So we'd put money on her having a few of those quads in her kit.

For those wanting to recreate any other elements of Rani's beautiful makeup look here, we'd steer you towards another tonal Tilbury buy, the brand's new blush balm lip tints, which come in various Pillow Talk hues, slick on like a balm but have an adaptable PH-sensitive formula that shifts to suit your specific lip shade.

Additionally on the eye, there's no doubt Anita's lashes have been painted in a lengthening mascara formula (with a few strategically placed individual lashes for grown-up flutter) Wands with comb-like strictures and lengthening formulas are the best mascaras for creating this elegant and fresh look.

Another makeup artist's trick, when applying mascara, is to tilt your chin right down then look up into a mirror - this helps the mascara wand get right into the base of the lashes for maximum flutter as you pull it through. For length without clumping or OTT Volume, our beauty editor advises L'Oreal Extensionist Mascara is one of the best on the market, creating elegant, grown up flutter at a pleasingly affordable price.

The very best thing about this colour-matching trick is that you can use it for a dramatic smoky eye like this, but also to bring a polished, tonal finish to any eye makeup look. Think of it as matching your handbag to your shoes - but a little bit more modern than it's fashion equivalent. Now all we need is a red carpet event to attend...

There's a lot to be said for finding your signature look and sticking with it. Wouldn't you be disappointed if Claudia Winkleman stopped self-tanning or Brian May got a buzzcut?

My 'thing' is black winged eyeliner. Not every day, but definitely for every night out. It was initially inspired by the late, great Amy Winehouse when a bout of university heartbreak overlapped with the release of Back to Black (heaven) Decades later, my feline flick's still here and is the only way I feel truly done and - real talk - hot for parties.

So what's the issue? There isn't one, really. Anyone who says black liner is too harsh for 40+ eyes should refer to the immaculate Dita Von Teese or Angelina 'smokeshow' Jolie. I am, however, a believer in continuous reassessment. Standing back halfway through trimming the hedge and thinking, "does this still look good?" Plus, it is a requirement of my job to not stick with the same old makeup, so I gave something else a whirl.

Why this transfer-proof liner is my beauty buy of the week

Essentially, I had a holiday fling with Stila Stay All Day Inkwear because packing a shimmery bronze liner, instead of my usual dead flat black, simply felt correct for two weeks in Thailand.

Yes, I swapped my signature black liquid liner for... bronze liquid eyeliner. Feel free to eye roll. But as anyone with a decades-long dependance on a very specific look will understand, this did feel like a brave departure.

Some tips: Ensure the brush is really well loaded for non-draggy application. Be brave - more is more for smooth lines. You have to let it dry properly, especially if you have hooded eyes like me, so tilt your chin up for a good few minutes. But once it's on, it is on. So very on, in fact, that if transferring isn't usually a problem for you, this might be a bit too tattoo-like to be the best eyeliner for you.

But, if you are smudge-prone and dream of a flattering, spicy-looking eyeliner that reliably stays where you put it, this is it. And an oil-based makeup remover will take care of business when you want it off. Although, should you fall into bed without removing it (ahem), you will wake up with still-perfect, showerproof feline flicks already in situ, so you can do what you like with that information. Sounds good? Great! Let's chat next Sunday.

Recently, I noticed something seemed different with my makeup. Even the best lightweight foundations, which once made my skin look fresh, now slipped into lines by mid-morning. Concealer creased, blush vanished, and everything felt a little… off. I'd put it down to bad makeup until I realised it was my skin that had changed, but my routine hadn’t kept up with it.

After the age of 40, shifts in the hydration, texture and elasticity of our skin change the way makeup behaves. The old rules of the decades before it no longer seem to apply. But the fix, I've learned, isn't a whole new makeup bag. Instead, it's about better prep, lighter textures and subtly upgraded techniques.

Once I started prioritising skincare as the basis - and stopped expecting makeup to do all the heavy lifting - things looked smoother, fresher and far more like me again. Here are the steps that helped me get there.

Why does some makeup 'stop working' after the age of 40?

When makeup stops behaving, the driving factors are usually happening beneath the surface. According to Maria Xavier-Jackson, Education & Events Manager at bareMinerals, hormonal and structural skin changes play a major role. “After the age of 40, most women experience a significant loss of collagen,” she explains. “Skin can become drier, less elastic and more sensitive, often with deeper-set lines and some barrier disruption. Makeup that once worked suddenly exaggerates these changes.”

This is why familiar foundations can start clinging, concealer creases faster and texture isn't disguised as easily as before. And while the knee-jerk response is to add more coverage, this often makes those things more noticeable.

1. What you use before makeup matters

If makeup consistently gathers in fine lines, prep – not product – is usually the issue. “Skin prep and priming are key to stopping makeup from settling into fine lines,” says Cult Beauty makeup artist Kimi. “Use a primer that suits both your skin type and your foundation formula. I’d also avoid heavy powder in colder months – spot-concealing areas of concern works better than setting the entire face.”

Maria agrees, stressing that over-layering skincare is a common mistake. “Too many products underneath makeup can cause slipping and pilling,” she explains. “In the morning, focus on cleansing, hydration and protection – that’s it.”

Apply the best vitamin C serum for brightness, a moisturiser that supports the skin barrier, and SPF to create a smoother canvas without overwhelming the skin. Fast-absorbing textures are key; skin should feel comfortable and plump, not tacky or overloaded.

2. Using foundation formulas that suit mature skin

In terms of the best foundation for mature skin, well-hydrated skin almost always looks more "youthful" than skin that’s heavily covered. “Using heavy foundations and concealers in an effort to hide imperfections is one of the biggest causes of pilling, creasing and flatness,” says Maria. “The lighter and more weightless the formula, the less likely it is to settle into lines.”

Hydrating liquids, serum foundations and skin tints tend to move with the skin rather than sit on top of it. Clarins has cleverly merged its cult serum with foundation – aptly named Double Serum Foundation – to create a skincare-makeup hybrid that gives flexible coverage alongside a healthy, bouncy glow. Meanwhile, bareMinerals Complexion Rescue is now available as Luminous Skin Tint Stick, which glide onto skin with ease, leaving a light, healthy glow while covering up my skincare niggles.

These more radiant finishes help bounce light back onto areas where volume has naturally diminished. If you are attached to fuller coverage, though, try mixing a pin-drop of hydrating serum into your foundation. It sheers the texture slightly and gives skin a more natural sheen, rather than a one-dimensional finish that can feel ageing.

3. Addressed concealer creasing under eyes

This is where many women unknowingly sabotage themselves. Thick layers of concealer might neutralise the look of dark circles at first, but this is almost guaranteed to crease later. When trying to find the right concealer, three things really matter: coverage, flexibility and shade range.

I’ve tried more formulas than I can count, but my current favourite by a mile is NYX Professional Makeup Bare With Me Serum Concealer. Its serum-like texture blurs uneven under-eye texture and disguises darkness without exaggeration or cakiness.

Another approach worth considering is colour correcting. As Kimi explained to me: “For lighter skin tones, use a peach corrector; for deeper tones, use orange to cancel blue or purple circles. It may seem tedious, but it really reduces how much concealer you need, which helps prevent makeup settling into fine lines.”

Charlotte Tilbury’s Magic Vanish Colour Corrector is another current favourite of mine. Using less product overall is one of the most effective ways to keep the under-eye area looking smoother and brighter, particularly as skin becomes thinner with age.

4. Choosing the right blush formula – and placement

If there’s one product that instantly improves how skin looks after 40, it’s blusher – but both the chosen formula and placement matter. Powder blush can catch on texture, which is why creams and liquids tend to look fresher and more skin-like.

Pixi’s On-The-Glow Blush is an excellent tinted moisture stick that adds an easy burst of freshness; it’s always in my handbag..

Application matters just as much as formula. Always tap – don’t swipe – colour onto the upper cheekbone rather than directly on the apples, which can pull the face downwards. Shade also becomes more important with age. Though of course your skin tone and undertone play a big role, very cool pinks or deep plums can look more harsh as our undertones shift, while neutral roses and soft corals tend to lift the complexion without looking obvious.

“If your blush keeps lifting your foundation, it’s not you – it’s technique,” says Kimi. “Apply blush over tacky, not wet foundation and tap rather than swipe. If it still won’t sit properly, it usually comes down to uneven skincare layering.”

5. Adapting eye makeup for hooded and ageing eyes

Eye makeup often needs the biggest adjustment in midlife. Heavier textures crease faster on hooded lids, while thick layers can make eyes look smaller rather than more defined. Cream eyeshadows with soft satin finishes tend to be more forgiving than powders, especially when pressed in with fingertips.

Eyeshadow sticks have become my best friend for their fool-proof application and zero fallout. Ilia Beauty Eye Stylus Shadow Sticks come in a wide range of flattering shades that add definition without much effort.

“Keep depth close to the lash line and avoid overly dark shades through the crease, which can emphasise heaviness,” says Kimi. Brows also do more heavy lifting than eyeshadow after 40. A softly defined brow frames the face and lifts the eye area far more effectively than piling on product.

I like Benefit’s Gimme Brow Volumising Fibre Gel, which fills sparse areas and keeps arches softly groomed all day.

Finding the right eyeshadow shade to enhance your natural eye colour is one of the oldest tricks in the makeup artist handbook – and it all comes down to colour theory.

According to the colour wheel, the shades that sit opposite your eye colour are the ones most likely to make them stand out. For anyone searching for the most flattering eyeshadow for blue eyes, that means leaning towards orange-toned hues. Thankfully, that doesn’t have to translate to anything bright or brash; instead, think warm bronze, soft rust, peach and coral tones that subtly make blue eyes pop.

Putting colour theory into practise, legendary makeup artist Gucci Westman pulled from a palette of warm tones to create Nicole Kidman’s Met Gala 2026 makeup, including a striking eyeshadow look. The goal was to make the actress’s blue eyes even more vivid, while still maintaining a soft-textured, feminine finish and radiant base that feels especially flattering on mature skin. Ahead, Westman breaks down the full look and the exact products she used.

Why Gucci Westman chose warm bronze tones for Nicole Kidman’s blue eyes

For this year’s Met Gala, Kidman paired a dramatic red sequin Chanel gown with makeup that felt noticeably softer and more understated – a contrast that Westman says was entirely intentional. “Nicole’s dress was just exquisite,” the makeup artist explains. “For me, it was about honouring that same level of beauty through her skin, focusing on the radiance, brightness and tones, and bringing out her lips, skin and eyes in a way that feels true to her natural tonality.”

Rather than opting for anything overly smoky or graphic, Westman used warm peachy-bronze tones from the Clé de Peau Beauté Eye Color Quad in Warm Ocean Sunset, keeping the shades “slightly rusty” to intensify Kidman’s blue eyes without overwhelming them.

Soft brown eyeliner along the lower lashes and a subtle flick close to the lash line created definition without the harshness that black liner can sometimes bring to mature lids, while a couple of coats of Perfect Lash Mascara added subtle separation and lift. “Everything is softly blended,” says Westman, who describes the overall look as having a subtle “70s feeling inspired by Jane Birkin’s effortless femininity”.

Texture also played a key role in keeping the makeup looking fresh and luminous under the bright lights of the red carpet. “I love layering, mixing creams and powders, then pressing a bit of cream back on top to bring back that fresh radiance,” Westman explains.

A pretty flushed cheek (courtesy of the Powder Blush Duo in Peach Tulip) complemented Kidman’s nude-pink lip combination of Lipstick Matte in Exuberant and Pink Petunia. “I also added a few soft freckles for a sense of youthfulness,” adds Westman. Together, the warm tones and diffused finishes created what Westman describes as a “natural fluidity” between the skin, cheeks, lips and eyes.

Our skin changes as we age, so it’s only natural that our makeup routine should evolve too.

The full-coverage foundation that once sat so seamlessly on your skin, you may now find clings to dry patches, settles into expression lines, or leaves it looking flat rather than radiant. Of course, there’s nothing wrong with the formulas you’ve always loved, but often it’s the application techniques (alongside a few strategic product swaps) that make the biggest difference on mature skin.

As Aimee Connolly, makeup artist and founder of Sculpted by Aimee, tells us: “Certain products will help distract from texture and give skin a fresher finish.” Visible texture is one of the most common concerns when applying foundation to mature skin, along with creasing, dryness and cakiness. Ahead, Connolly shares her top three tips for achieving a smoother, more radiant base.

Tip 1: Don’t underestimate the power of skin prep

The skin’s ability to retain moisture diminishes with age, leading to increased dryness and more visible texture. That’s why, according to Connolly, hydration should be the focus before makeup touches the skin. “You really want to bring bounce and plumpness back into the complexion,” she explains. “That can come from your skincare prep, or from using a moisturising primer underneath foundation.”

Start with one of the best hyaluronic acid serums before applying your face moisturiser – ideally one formulated with humectants and barrier-supporting ingredients such as ceramides. “Hydrating skincare helps soften the appearance of texture and dryness, creating a smoother canvas for makeup application,” says Connolly. Allow enough time for each layer to absorb fully, as rushing this step can lead to pilling, slipping and separation later in the day.

“I would never underestimate the power of the products you use underneath foundation and how that affects the way makeup sits on the skin,” she adds. When it comes to foundation itself, Connolly recommends steering away from formulas that feel “overly mattifying or super dry”, as these can emphasise dehydration and leave the complexion looking flat rather than naturally luminous. Instead, look for lightweight foundation that melts seamlessly into the skin and leaves behind a healthy glow.

Tip 2: Swap powder textures for creamier formulas

Flat, matte, powder formulas tend to settle into fine lines and exaggerate dryness – which is why Connolly recommends opting for creamier products.

“You don’t have to choose an oily finish, but something that has a freshness to it is really going to help distract from texture, rather than cling to it,” she explains. Lightweight liquids and tinted moisturisers are your best friend here, as they’ll deliver that real-skin finish.

“You don’t need to take your foundation to the perimeters of the face,” says Connolly. “Focus on the centre and buff it out where needed, allowing your skin to shine through.”

Foundation aside, Connolly also swears by cream blush, saying it “absolutely works” for mature skin, helping to bring warmth and dimension to the face. The key is to apply with a lighter hand and build colour gradually, rather than applying too much product at once.

Another bonus is their versatility. A balmy blush can be tapped onto cheeks, lips and even eyelids for a soft, cohesive makeup look, while the subtle sheen helps give skin a luminous finish – often removing the need for highlighter altogether.

Tip 3: Be targeted with powder

For many of us, setting powder is a non-negotiable step in our makeup routine – but overdoing it can often be the very thing making mature skin look drier and more textured, according to Connolly. “Particularly for an age group who are used to growing up with powder, there’s an allegiance to, ‘My makeup doesn’t last without this, and I need to put it everywhere,’” she explains. “But actually, too much powder will just set down and cause dehydration.”

Instead of dusting powder across the entire face, Connolly recommends taking a more targeted approach – only setting the areas where makeup is most likely to crease or move throughout the day, such as around smile lines or underneath the eyes. Using a small fluffy brush or puff, gently press a minimal amount of product into these areas rather than sweeping it broadly across the skin.

“Choose a more modern formula that’s not going to dry you out,” Connolly advises, recommending finely milled powders that feel lightweight and breathable on the skin rather than overly matte or talc-heavy options. The goal, she says, isn’t to remove every trace of shine, but simply to lock makeup in place while still allowing skin to look radiant.

Whether you're someone who cherishes their sleep or tends to do their makeup whilst on the go, curating your makeup bag with products that make you look put-together in no time is never a bad idea.

We're always looking for ways to streamline our routine because, quite frankly, who has time in the morning for a multiple-step regimen? This makes versatile formulas, such as the best cream blushes, a welcome addition to our makeup bags. And, in great beauty news, cult brand bareMinerals has just delivered one of the best new beauty launches of the season – a two-in-one radiance-boosting lip and cheek stick that hydrates the skin as it goes.

Our beauty team were lucky enough to get our hands on the entire shade lineup ahead of its launch date on May 6th. So, after a month of swiping, blending and wearing them all day long, we're here to give our final verdict (spoiler: we think they'll be the makeup buy of the summer.)

Here's why the new bareMinerals launch needs to be on your radar

We're not one to shy away from an introduction, so let us introduce you to the all-new bareMinerals GEN NUDE Dew-In-One Cheek & Lip Stick. Specifically designed to suit life on the go, these sticks may look mini, but they are mighty.

Packing a pigment punch, these multi-use sticks are available in five gorgeous flushed shades – from a subtle pink mauve to a deep berry merlot and everything in between, with antioxidant ingredients and a dewy feel that hydrates and plumps the skin.

Our Digital Beauty Writer, Sennen Prickett, was lucky enough to get her hands on three of the shades from the new lineup – Brick It On, Bare Necessity and Just Peachy.

On the formula, Sennen notes: "These multi-use sticks seamlessly sweep onto the skin, revealing a sheer wash of colour that mimics a natural flush and the most gorgeously radiant, healthy skin glow. I also love dabbing the product onto my pout as it gives my lips a subtle tint for a 'my lips but better' finish – and cohesively ties the whole look together by marrying up with the blush."

"If you typically opt for a classic pink blush, you might be interested in getting to know Brick It On – a magenta-toned burnt rose. However, Bare Necessity is described as a tawny pink thanks to its warm terracotta tone, which is ideal for those seeking a more natural flush of colour. While Just Peachy is more suited to those who prefer coral-esque hues for their blush with its universally natural and warm glow," Sennen notes.

Opting for shade 'Call My Blush', a soft pink mauve, Beauty Editor, Fiona McKim reached for this blush stick to give her complexion a post bank holiday weekend pick-me-up. She notes: "My skin was looking a bit pale and puffy, and motivation to spend time applying makeup rather than tackling my sizeable work to-do list was low - until I realised applying makeup was on my work to-do list."

"So I scribbled BareMinerals lilliputian new 2-in-1 on each cheek, smooshed it around, dabbed on my lips, and I was done. About 12 seconds spent in total, but it did unquantifiable good in bringing life to my face," hails Fiona.

If you were wondering what makes Gen Nude stand out from the crowd, Fiona explains: "The difference between this and most multipurpose sticks (aside from being truly tiny and light enough to go everywhere) is its slidey feel. This is thanks to various creamy waxes, which gave my cheeks a nice, healthy gleam that not only disguises drab and dry skin but genuinely improves it."

Being queen of all things berry (and a fan of a glass of merlot), it felt only natural that our Digital Beauty Writer, Naomi Jamieson tried her hand at the 'Berry Me In Merlot' shade. With blush being her favourite makeup step, it's unsurprising that Naomi says: "When I was asked to test this new launch from BareMinerals, I already had a sneaky suspicion that I would like it. 'Like' would actually be a bit of an understatement, though. I love this high-impact but low-effort stick - with just a quick swipe and blend, I'm left with the most flattering and glowing-from-within sort of blush."

As for the juicy berry wine hue, Naomi notes: "I use the shade 'Berry Me In Merlot,' which so closely matches my complexion's natural flush and just melts in, whether I use my fingers or a brush. It offers just the right amount of tint as well as healthy, dewy gleam to the skin. A little goes a long way and it's cute, compact packaging makes it so good for taking on-the-go."

For those wanting to shop the new lineup, you can now nab one of the multi-tasking sticks at Cult Beauty – and further expanding to all other retailers later this month (20th May).

Our beauty team's other favourite Bareminerals buys

Bareminerals is a cult brand amongst the woman&home beauty team, with our makeup bags making home to a fair few of the brand's iconic formulas – here's some of our other favourite buys...

Those who know me know I'm serious when it comes to my beauty sleep. I'll always choose extra zzz's over more time to get ready in the morning – and I think many people will be able to relate.

While I love to claim that I'm a minimalist, as a Beauty Writer, you can probably imagine how jam-packed my arsenal is with products – from the best lightweight foundations to long-lasting lipsticks. This means my daily skincare and makeup routines are often comprised of several steps.

However, when I've got an early start or I'm in a time crunch, those multiple-step routines go out the window. This came to fruition a few short weeks ago when I was doing my makeup whilst on the train into work, which made me realise that I only relied on three beauty buys to ensure I was office-ready and presentable.

The 3 makeup buys I use to get ready in 5 minutes

Whether you're sitting at your dressing table with only five minutes until you have to run out of the door or you're doing your makeup whilst on the go, this trio of products is all you need to look put together in a flash. From a budget concealer and a multipurpose blush stick to one of the best lip liners for a creamy application, these formulas have my seal of approval.

Back to my five-minute train routine - I began by applying my concealer with a simple swipe under my eyes to cover my dark circles and spot concealing any redness in my sensitive complexion.

Its formula is super creamy and lightweight yet buildable, which would make it especially suited to mature skin or complexions that are on the drier side, as it doesn't tend to settle into fine lines. And don't get me started on this concealer's amazingly affordable price tag, which is a rarity nowadays.

As for the blush stick, I swept this formula onto the high points of my cheekbones for a lifted effect and a tad on the bridge of my nose for a natural, 'caught-the-sun' look. Then I lined my lips with the lip liner, using it to shade in the edges for a seamlessly blended rosy pout, before tapping a touch of the blush stick into the middle of my lips to complete the look.

Naomi Watts needs little introduction. The British-Australian actress has picked up more than 40 awards across a career defined by iconic roles – from Betty Elms in Mulholland Drive to Ann Darrow in King Kong. Off-screen, she’s also the founder of Stripes, a skincare line specifically designed with menopausal skin in mind – an experience she’s spoken about candidly.

In a recent Instagram post, the star shared her five-minute beauty routine, spotlighting five products from five different brands, all founded by women over 50. The caption read: “Attempting a GRWM… and I’m using products from some of my favorite founders who just happen to be 50+. Women who’ve lived a little, know a lot, and are still very much in it.”

The result is one of the best spring makeup looks we've seen in a while – fresh, flattering and incredibly easy to recreate. It’s built almost entirely on creamy, skin-first textures, something Watts jokes is essential “because… menopause.”

Naomi Watts’ five-minute makeup routine, step by step

Even when you’re short on time, it’s still important to start with skincare – as Watts demonstrates in her video. “I’m going to start by moisturising my skin, making sure I can receive all of these products nicely and I’m hydrated all day long,” she tells her 2.1 million followers, while applying her own Stripes Dew As I Do Hydrating Cream. As well as priming and plumping the skin, a good face moisturiser will allow your base to glide on smoothly.

“Then I’m going to use Monika Blunder’s foundation, and I’m going to add extra moisturiser because that’s what I need at this point in my life,” she continues. Mixing moisturiser with foundation is a brilliant MUA-approved tip to sheer out coverage and get that underlying glow. Watts takes a small, bristle brush to blend the foundation in. Next, she warms up her complexion with a swirl of cream blush in “a nice apricot colour.”

For the finishing touches, brows are brushed up using Jones Road brow gel – just enough to frame the eyes and add structure. A swipe of highlight from Gucci Westman’s Westman Atelier stick brings a soft sheen to the high points of the face, keeping everything looking fresh and dewy.

Finally, she finishes with a lip colour from Sarah Creal, pressing any excess onto her cheeks for a cohesive flush and, as she says, “for a little spring brightness.” This is an easy, editorial trick that ties the whole look together. “And there you go, five minutes and out the door.”

When you're a beauty journalist, every day is a school day. And so on a chilly March morning, I found myself in a fashionably crumbly London townhouse, notepad (ok, iPhone notes app) in hand, mesmerised by Jamie Genevieve's eyebrow masterclass.

Genevieve, if you're unfamiliar, is a Debenhams counter makeup artist turned YouTube phenomenon turned founder of Vieve. Six years and 20 industry awards later, Vieve has the sort of acclaim, prestige and longevity most creator-owned brands can only dream of. How did she pull that off?

Talent, business sense, work ethic and warmth, of course. But ultimately, it's the products. This brand has more bangers than The Beatles, and the secret, she told us that grey March day, is ''really good versions of the classics" - from the best lightweight foundation that glides over lines, to the most flattering, creamy bronzer for pale skin. Absolutely nothing for your eyebrows, though, until now.

Why this perfect eyebrow duo are my beauty buys of the week

In an industry obsessed with TikTok-friendly 'world first' novelty, it's refreshing to see a brand stick to its guns by simply offering excellently-made, useful stuff we all want in our kits. Hence, Vieve is entering the eyebrow category with (drumroll...) a pencil and a clear gel.

"We've started really simple," Genevieve explained, "They are just the best of what these products can offer, then there's a space for innovation with ingredients." And what makes this the best eyebrow pencil and gel exactly? A few things, if you ask me.

Technique-wise, I picked up a gold nugget that morning that I've been deploying on my own arches ever since. "I really like to start eyeliner from the middle of the eye, and when you do something similar with brows, it acts like a lift," Genevieve explained, wielding the Modern Brow Definer. "Keeping it darker in the outer corners, it gives it [the brow] a bit of a lift." With the gel, she advises we "go backwards through the brow first, as it's less intense than going through it and sticking it down."

And as the owner of hooded lids and a heavy-ish brow, I'll try anything to open my eyes up a bit and can concur that this little trick works an absolute treat. Sounds good? Great! Let's chat next Sunday.

When we're not thinking about how Demi Moore achieves her famously long, glossy locks, then we're most likely trying to scout out exactly why her lashes are so full-looking and lifted.

When it comes to finding the best mascara, we've always got our ears open for recommendations – whether that's from our friends, fellow woman&home beauty team members or celebrities. As for the latter, Demi Moore's makeup artist has quietly revealed the exact formula behind the actress's luscious lashes – and it turns out, our Beauty Writer is already a fan.

Not only is it the newest addition to the lineup of best Lancôme mascaras on the market, but it's also one of the best mascaras for straight lashes if you're seeking lift and curl.

The new mascara that had Demi Moore's lashes looking so thick and lifted

The new-to-the-market formula is designed to be fast-setting, lightweight in texture and prevent flaking for up to 30 hours. All of which makes this mascara a stellar candidate for those who are experiencing, or have experienced, mid-life or menopausal changes to their lashes, which can often cause eyelashes to become thinner, shorter, more brittle and straighter.

And how do we know this is Demi's red carpet mascara of choice? We sought this intel out from Moore's hair and makeup artist, Dimitris Giannetos, who posted one of Demi's recent looks. Upon close inspection, we gained insight into the exact mascara he used to achieve the actress's full, fluttery lashes. Namely, Lancôme's newest mascara launch, the Lash Idôle Curl Goddess Mascara – and it just so happens that our very own Beauty Writer is also a fan.

Our Digital Beauty Writer, Sennen Prickett, says: "This mascara is truly weightless, you can feel it even from the tube itself, to the point where it feels like you're not wearing anything on your lashes. As someone with naturally straight lashes, this formula does an impressive job at providing long-lasting lift and curl – without causing any clumping or drooping. It delicately separates the lashes to give them a fuller, fanned-out appearance."

Having only launched at the start of 2026, the mascara has already amassed thousands of impressive reviews online, with one shopper saying: "Lancôme strikes again! I’ve used their mascara for over a decade, and this is the best yet". While other customers hailed its "great job at separating and lengthening my lashes without clumping" and how "It gives a beautiful lift and hold the curl throughout the day."

It's also worth noting that it's not the first time the French beauty brand has been revealed as Demi Moore's go-to mascara. In fact, back in 2023, Moore shared her love for the Lancôme Mr Big Mascara in an interview with InStyle, further proving her to be a fan of the brand.

With the price tags of beauty buys constantly rising, we appreciate the brands that can create a quality formula whilst keeping prices low.

If you quiz any British beauty enthusiast on the best drugstore concealers, I guarantee that Collection's Lasting Perfection Concealer will crop up in the conversation. Not only is it known for its creamy formula that won't cake into lines or drag on dry or rough-textured skin, but this buy is beloved for its under £5 price tag, which has hardly budged over the years - much appreciated in today's economy.

After being stocked on chemist shelves for the past 16 years, it's only natural that the brand celebrate their milestone birthday in style. Namely, by adding a clever sponge tool that makes for easy, travel-friendly and on-the-go applications. We got our hands on the product ahead of its launch and have been testing it for the past month. Here's everything you need to know.

The nostalgic, affordable concealer that's so creamy and long lasting

It's no surprise that this affordable concealer has earned a spot in the makeup kits of many, with the original formula boasting hundreds of positive reviews that rave about its ability to last all day long and dub this the "best full coverage concealer".

If you're a fan of the original, you'll be pleased to know that this new-and-improved design makes home to the same iconic concealer formula. However, it now also arrives with a handy sponge tip applicator, too, which makes applying concealer a breeze, particularly around the eyes.

I've been reaching for Collection's Lasting Perfection Concealer for as long as I can remember. It's continuously had a spot in my makeup collection for years on end, so much so that I couldn't even give you a ballpark figure of how many tubes I've been through. So, when the newly designed tube landed on my desk, I knew I was well-equipped to judge it.

I must admit, at first I was sceptical - had the formula inside also changed? However much to my delight, I was greeted with the concealer that we all know and love. It's creamy, buildable and easy to blend, yet doesn't sheer out too much once you do.

Not to mention, its promises of a 16-hour wear time remain tried, tested and true. This is so useful if you have dark circles or pigmentation that you wish to conceal effectively - and not have to top up.

I typically opt for my fingertip or a concealer brush when I'm doing my makeup in front of my stocked dressing table, so I often find designs like this to be slightly gimmicky. With that said, I've surprised myself at how often I've chosen to use the sponge applicator and how many occasions on which this concealer has saved the day.

In fact, this innovative design particularly came in clutch after a recent cancellation of a pre-work facial appointment, which resulted in me having to apply a face of makeup in Euston station ahead of a day in the office – not ideal, I know.

As I sat amongst the commuters waiting for their trains, this 2-in-1 tool and concealer streamlined my last-minute makeup routine and meant I didn't have to use my fingers to blend in my concealer. It allowed me to dab the formula into my complexion for a seamlessly blended finish, which I was over the moon with considering my minimal access to a mirror and other tools.

You’ve heard the saying, “if it ain’t broke, don’t fix it,” which is exactly what sprung to mind when I learnt that Armani had reformulated its beloved Luminous Silk Foundation. Unchanged for over 25 years, the iconic base remains a go-to for makeup artists, beauty editors and celebrities alike – from Martha Stewart to Cate Blanchett and Gemma Chan. Which begs the question: why change it at all?

But Armani isn’t alone. In a similar move, Estée Lauder recently announced a reformulation of its best-selling Double Wear Foundation, signalling a wider shift in the industry. The common thread? A move towards skincare-first formulas that don’t just perfect the look of skin but support it too.

In Armani’s case, the new Luminous Silk now includes glycerin, niacinamide and Mediterranean floral extracts, designed to boost hydration, enhance radiance and improve skin tone over time. There’s also an expanded 44-shade range (with 18 new additions), making it more inclusive than ever. On paper, it all sounds promising, but when a formula reaches icon status, the real question is whether the update enhances it or if the original still holds its ground.

We put the original Luminous Silk Foundation and new version to the test

I’ll admit, I’m someone who approaches reformulations with caution, particularly when it comes to complexion products. When you find a foundation that works for your skin, particularly as it becomes drier or more textured over time, it’s not something you want to lose. So, I tested the original and the reformulated Luminous Silk side-by-side to see how they really compare.

There’s no doubt that Armani’s new Luminous Silk Foundation is one of the best foundations for mature skin. The added hydration and boosted luminosity make it especially well-suited to skin that’s starting to feel drier or look a little less even. That said, the differences between the two aren’t dramatic.

Ultimately, the reformulation feels less like a reinvention and more like a modern update that brings the formula in line with what many of us are looking for now. Think fresher, slightly glowier complexions, with the same lightweight, skin-like finish that made it a classic in the first place.

There’s a moment, somewhere around your forties, when makeup starts to behave differently. Your best foundation that once skimmed over your skin now settles slightly around the eyes; a sweep of powder, once used to set everything in place, can leave things looking flatter, drier – a little less like skin. Instead of persisting with the same products, it’s worth taking it as a cue to reassess.

As any makeup artist will tell you, adapting your beauty routine as you get older is key. It’s something Trinny Woodall has long understood. Since launching Trinny London, her focus has been on creating products that work with changing skin – addressing texture, tone and luminosity without unnecessary heaviness. “A lot of brands say they care about mature skin, but Trinny actually takes the time to figure out what works,” says legendary makeup artist Vincent Ford. “She thinks about the actual concerns – be it texture, firmness, wrinkles – and creates products with those in mind.”

One product that has garnered a loyal following is the original Miracle Blur, a mattifying balm designed to smooth over deep lines and diffuse texture. Now, it’s been reimagined. The new Miracle Blur Diffuser takes that same soft-focus effect and translates it into a lighter, more fluid formula.

How does the new Miracle Blur Diffuser differ to the original?

The original is a heavy-lifting formula with a thick, putty-like texture that’s designed for deeper lines and wrinkles. By contrast, the reformulated version (or, as Trinny likes to call it, ‘Miracle Blur’s new baby sister’) has a breathable, gel-balm texture that’s especially suited to fine lines. “It glides over fine lines to create a soft-focus, diffused finish all over the skin. It softens texture in seconds, like when the lighting hits just right and your skin looks amazing,” she says in an Instagram demo.

“This version is just easier to apply,” echoes Vincent, adding that because it’s more fluid, it melts into the skin on contact. Rather than masking, it works by diffusing how light hits the face. “It’s going to blur the texture and give a little bit of mattification – but it’s not about getting rid of wrinkles, it’s about making everything look softer.”

Unlike the original, which has a slight pink tint, the new formula is completely transparent – meaning it works across all skin tones without leaving behind any residue. It’s also laced with hydrating ingredients, including hyaluronic acid, so it won’t cling to dry patches or settle into lines in the same way some other mattifying products can.

How to apply the new Miracle Blur Diffuser

Seeing the product in action at the launch event, Vincent was clear on one thing: less is more. “Think of it as something you press into areas where the skin needs a little softening, rather than a product you apply across the entire face,” he says. The aim isn’t to eliminate shine entirely, but to subtly refine texture while ensuring skin still looks fresh and alive.

Technique matters here. “I definitely wouldn’t swipe it on or apply it with a makeup brush – or even use the applicator directly,” he notes, explaining that doing so can disturb the makeup underneath. Instead, squeeze a small amount onto the back of your hand, warm it between your fingers, then gently tap it into the skin. It may look slightly glossy at first, but it quickly settles into a soft-focus, semi-matte finish.

As for where to use it, placement is instinctive. Around the eyes to soften fine lines, along laughter lines where foundation tends to settle, or anywhere texture catches the light. “I like to press it into those areas so your foundation doesn’t move,” Vincent adds. “You can just tap it exactly where you need it.” If you tend to steer clear of powder products (even the best setting powders), this is a brilliant alternative – what Trinny describes as “a soft-focus filter in a tube.”

I think we all fall into one of two categories – you either love packing or you hate it. As someone who works in the beauty industry for a living, I fall into the latter, particularly when it comes to making my beauty routine portable for trips away.

With it being my job to test a plethora of beauty products week-to-week, it's no secret that my hair, makeup and skincare regimes are extensive – making home to the best shampoos for fine hair, the best face moisturisers and a multiple-step makeup routine. So, as you can imagine, fitting all of that into one zippable beauty bag is a task not for the weak.

However, on an ordinary Tuesday, an all-new makeup bag landed on my desk from cult brand The Flay Lay Co. Marking one of the best new beauty launches in March, the stylish makeup bag in question not only offers the space to house every product in my three routines, but also ensures I can clearly see each and every one at a glance.

The nifty space-saving makeup bag that makes packing a breeze

So, whether you've got upcoming trips booked into your diary or you're simply in need of some spring cleaning organisation, this makeup bag is the answer. Allowing you to see every product all at once, this bag boasts customisable design elements to suit your own tubes, pots, palettes and brushes. What's more, you'll be able to zip it closed for a streamlined routine that's all in one place. Hello, clear countertops!

Much as I try to be minimal, I can never seem to go anywhere without carrying a bulging makeup bag – whether that's taking my top-ups into the office or packing for a 10-day-long trip. With that often comes a struggle to zip my beauty bag closed or products spilling out into my bag. However, those days are a distant memory now. I've been introduced to The Showcase XL Make Up Bag.

Forget having to rummage through what feels like a never-ending beauty bag in order to find your trusted best mascara at the very bottom; finding the exact product you're looking for has never been easier. This compact pouch streamlines your routine into one easy-to-find home.

But the innovative and nifty elements don't stop there. This free-standing bag has a two-way zip that makes it easy to close, hidden magnets that allow the sides to fold down, three moveable velcro dividers and three netted zip compartments that can be unzipped from the top or bottom.

As you can see from my photos, I managed to fit all of my everyday necessities into this makeup bag, from a hairbrush and deodorant to my entire skincare routine – plus, six brushes, a face cloth and scrunchies. What more could I possibly need?

Perhaps it's '90s nostalgia (see also: The Body Shop Dewberry scent and Chanel Rouge Noir nail polish revivals) or the versatility of new iterations, but lip liner is having a huge renaissance. Sales shot up more than 25% last year alone.

The best lip liner’s ability to create a fuller lip look hasn't just caught our attention – it's also crossed the path of model and actor Cara Delevigne via a tip-off from her iconic godmother, Dame Joan Collins.

Rather than turning to aesthetic doctors for a lip plumping effect, Delevigne deploys a simple overlining trick taught by the legendary Dame Joan - so we've asked expert makeup artists exactly how we can have a go ourselves.

What is Dame Joan Collins' overlining lip technique?

Exactly what it says it is: using lip liner to enhance the shape of your lips, either on the natural outline itself, or just beyond it. Delevigne revealed the simple hack when discussing her beauty secrets with Bustle, saying, "loads of people think I got lip filler when I just get my makeup artist to overline my lips. Joan Collins, my godmother, taught me that."

No wonder this trick has A-list buy-in, as the vermillion border of our lips naturally loses definition with age; redefining them has an added youth-boosting bonus.

For those of us without makeup artists on hand, the technique is still more than doable. Gabriella Elio, make-up artist and founder of Sweed cosmetics, advocates going out with the lines. “Focusing on areas like the Cupid’s bow or the centre of the lips, when done well, creates the illusion of fuller, more defined lips while still looking natural and balanced.”

“The idea of lining with a slightly darker pencil – rather than matching it to your lipstick, which would have been the trend five years ago – is to construct shadow, creating a natural contour," agrees renowned British makeup artist Caroline Barnes.

How does overlining make lips look bigger?

“Any kind of darkness you’re adding with make-up works to push back particular areas of the face,” notes Barnes. “This, in turn, adds depth and brings forward the skin next to it. When the lips are naturally full, a shadow is already there, and conversely, when you create a soft shadow behind your lips, it gives them a fuller look.”

It’s a universal technique that works on pretty much everyone. “Overlining can be used for most lip shapes,” adds Elio, “but it’s most effective when adapted to the individual. Rather than outlining the entire mouth, it works best when enhancing specific areas depending on your natural shape. The goal is to complement your features rather than dramatically change them.”

Prepping lips and choosing pencils

As any make-up artist will you, preparation is key for achieving the perfect result. “It’s important that lips are hydrated, but don’t use liner over lip balm as you won’t be able to get the adhesion you’d like,” warns Barnes. “They need to be supple but dry in order for the shade to stay on the lips. So applying to a soft, dry base will make all the difference.”

As for choosing the perfect pencil, texture is everything. “A creamy but precise lip liner is ideal for overlining,” recommends Elio. “You want a formula that glides on effortlessly without dragging the skin, while still having enough structure to stay in place. You want a texture that balances being smooth, blendable, and long-wearing.”

Expert tips for overlining your lips

Both of our experts agree that using a shade which mimics your natural lip tone, rather than your lipstick shade, looks fresh and modern as well as being the most flattering. “For the most natural result, choose a liner close to your own lip tone or just slightly deeper,” advises Elio. “This creates a soft, seamless base that enhances lip without looking overdone. You can then layer lipstick or gloss on top for an effortless, refined finish.”

Once lips are soft, smooth, and dry, take your sharpened pencil and start drawing with a light touch. “I start at the inner corner of the mouth and work up to the Cupid’s bow, then blend either with a cotton bud or eyeshadow brush to give softness and shadow rather than a line,” instructs Barnes. “That way the result is soft and diffused, creating that pretty, plump fullness in seconds.”

Things to put on your lips - from balms to glosses and long-lasting lipstick - have to be one of the most widely used beauty products. Top three globally, for sure.

They're also the most emblematic. Type the generalised term 'makeup' into a WhatsApp message, and up pops the algorithm's suggested emoji: a tube of lipstick. Even the robots know.

Given that popularity, I'd guess you've already got a few favourites rolling around your handbag or makeup drawer. But there's always room for something new and exciting, isn't there? Especially when it'll set you back less than a good bottle of olive oil in today's economy.

Why this £13 plumping lip stain is my beauty buy of the week

Usually, with lip products, comfort works in inverse proportion to staying power. So matte lipsticks or stains stick around, but feel - and look - tight, drying, and unflattering on thinner or lined lips. Lip oils and glosses feel great and flatter well, but have to be reapplied at a rate most of us struggle to sustain.

So it's been a thrill to discover a product that is a true Jack of all trades - and I'll tell you why saying that is not damning it with faint praise.

I deeply care about and consider what to include in this Sunday column each week, and this affordable crowd-pleaser feels correct for now. Probably because I'm a believer in the lipstick index - a theory that, during times of economic doom and gloom, sales of little treats, like lippie, rise. I'm also a big-time fan of little treats generally. The stuff of life, isn't it?

Obviously, the parameters of your disposable income are between you and your banking app, but there's no reason anyone's fun should be sprinkled with 'should I have spent that?' fear. Not when products this brilliant, at this price, exist. Sounds good? Great! Let's chat next Sunday.

If you're stuck on how to apply bronzer and blush, our beauty team is here to share the four different placements and layering methods that we prefer and that suit our face shapes best.

When it comes to applying our best foundations and mascaras, we all have our preferred techniques, but overall, they both feel quite straightforward. However, when you stray into the bronzer and blush steps, things can start to feel a little more complicated. After all, as with eyeshadow, bronzer and blush placements can really impact the look and feel of your overall makeup. Where you should apply them can also really vary from just your personal preference to the shape of your face.

Our beauty team are no strangers to this bronzer-blush dilemma, but after some trial and error, we have really finessed our techniques. So, in case you'd like to take some cues, we've shared the four ways we apply our 'blonzer' day-to-day - along with all our favourite products too.

Four ways our team apply bronzer and blush

Have your best bronzers and blushes at the ready, as the w&h beauty team walks you through our go-to layering steps and placements for wearable radiance...

1. Aleesha's sculpting method

"I don’t love my slightly round face shape with the little pockets of fat here and there, so for me, blush and bronzer placement is all about creating a sculpted and lifted look," explains Digital Beauty eCom & Shopping Editor, Aleesha Badkar.

"I start with a not-too-warm bronzer on the corners underneath my cheekbones, sides of my chin, and sides of my nose to contour those areas and create shadows for a more sculpted look. For a flattering tanned look, I also add a touch of bronze to the points where the sun would hit, like the top of my forehead and the bridge of my nose.

"I then lightly brush a warm but subtle mauve on the very high points of my cheekbones, followed by a dab of more-pigmented (but similar colour) cream blush for a more impactful and longer-lasting look. After a dab of blush on the tip of the nose to add a bit more depth to the look, I blend it with a firm brush, and I'm ready to go!"

2. Fiona's low-maintenance, one-product method

"My makeup routine is largely efficiency-based. But, unusually, I do have a bit of a process when it comes to my cheeks," says Digital Beauty Editor, Fiona McKim. "First, I smoosh a bit of cream or liquid blush on my hand and start to pick it up bit by bit using, not a blusher brush, but a dense foundation one - they just seem to work better with creams.

I then pull one of those ‘duck face’ type pinched smiles we see a lot of on social media, so the chubbiest bit of my cheeks and cheekbones reveal themselves, and start lightly stippling away, finishing with a bit of ring-finger blending. Placement-wise, experts sometimes advise keeping blush high up, but I love bringing it right down to the apples of my cheeks - it’s a nice, rosy, outdoorsy vibe.

"If you’ve noted the absence of bronzer, that’s because I don’t really use it (see: efficiency), but I’ve been wearing this 2-in-1 Bareminerals Complexion Rescue Blonzer a fair bit lately, and enjoying its healthy, glowing warmth."

3. Naomi's pale skin & subtle definition method

"Except in the summer months, when I break out my trusty Chanel Les Beige bronzer, I actually don't wear bronzer day to day," notes Digital Beauty Writer Naomi Jamieson. "Instead, I use a cream contour stick, as I find most bronzers look too warm and a bit orangey on my pale skin. Westman Atelier's Face Trace Stick in the shade biscuit is my favourite, as the soft, taupey shade offers just the right amount of sculpting and definition, without looking obvious. I use it as sort of a cross between a bronzer and contour, as I apply it under my cheekbones, along my nosebridge, jaw and forehead, for a subtle sculpt, but I really diffuse it - rather than keeping the blending very precise and sharp.

"Blush placement-wise, I apply my Violette_Fr's Bisou blush stick in Maryam (yes, you're right, I do love a makeup stick), right onto the apples of my cheeks, but I blend it upwards along my cheekbone and over my initial contouring. This ensures a very seamless finish and gives the illusion that I have naturally more defined cheekbones and just generally gives a bit more dimension to my more oval face. I also apply a dot of blush across the bridge of my nose, to achieve a subtle 'sun-kissed' sort of finish."

4. Sennen's seamless 'Blonzer' method

"For my cheek makeup, I typically opt to apply my cream blush and bronzer formulas on the higher points of the face," say Digital Beauty Writer, Sennen Prickett. "For example, I begin by applying bronzer slightly higher than the hollows of my cheeks, then I place my blush directly on top of my cheekbones before blending downwards into my bronzer for a seamless ‘blonzer' finish.

"This placement and blending together of the two formulas not only helps to prevent an unblended appearance but also delivers the complexion with a lifted effect."

When it comes to makeup, mascara is one of the products we tend to reach for the most - after all, lifted, lengthened and fluttery lashes can take a makeup look from laidback to put-together in seconds.

And over the years, Glossier's Lash Slick has earned a reputation as one of the best mascaras on the market, for its lightweight formula that lifts lashes, and keeps them in place all day without any dropping, flaking or smudging.

But if you're someone who wears mascara everyday and has to top up pretty often, you might be looking for something a little more affordable than an option upward of £20. So we've found a £10 alternative that might be just what you need in your makeup bag.

If you like Glossier's Lash Slick mascara, try this...

From high-street buys to niche, makeup artist-loved staples, mascara prices have quite a wide range - and, at £20, Glossier's Lash Slick falls around the middle of the spectrum.

And while I have been a true Lash Slick loyalist for nearly a decade, this niche tubing mascara that's half the price has definitely caught my eye...

While I don't think I'll ever be giving up my Lash Slick completely, as the results really are unmatchable, if you're looking for a more affordable alternative or just something for casual days to help stretch your more expensive options a little longer, this £10 buy has my vote.

While a smoky eye is always a timeless choice, this year, I'm spotting a far more understated approach to wearing eyeshadow. A look that features minimal blending and sees just one, solo shadow, applied across the entirety of the lid, adding a sheer, veil-like wash of colour, and the effect is incredibly chic.

Requiring just your best mascaras and or eyeliner, along with one neutral shade of eyeshadow, this latest, minimalist look has been a constant throughout award season so far. This year's Golden Globes, for instance, saw stars like Emma Stone, Leslie Mann and Jessie Buckley (to name just a few) all sporting iterations of this diffused, almost sheer eyeshadow look. Paris Fashion Week, the BAFTAs and the Actor Awards were a similar story, and so, in a very Carrie Bradshaw-esque way, "I can't help but wonder," is this 2026's alternative to the classic smoky eye? It's simple but incredibly flattering, and feels so apt in this landscape of more natural, low-maintenance makeup.

The best part about it is that you don't have to be confident or proficient at applying eyeshadow; you just need the right shade and product. And having pored over this year's award season looks, I've got the trend sussed.

The sheer, solo eyeshadow look everyone's wearing this award season

Taking the BAFTAs as one subject of my study, I noticed that taupe shades and soft, muted greys and browns seemed to be the most popular variation of this look. Think of it as almost like a veil of sheer or smoky colour across your lid. Complete with either just feathered, mascara-covered lashes, for a very soft and pared-back look, or with a small winged liner or touch of black pencil applied to the lower lash line - for more of a sultry finish.

As mentioned, the Golden Globes were a similar story, and in general, I've noticed this style of simple eyeshadow everywhere - from my Instagram feed, to even my own preferences, as I too have been opting for just a quick swipe of the best cream eyeshadows over anything else. And while, of course, there's still been the occasional smoky eye and heavier winged liner on the red carpet, 2026 really does seem to be the year of diffused, subtle-impact eyeshadow.

Celebrity Makeup artists, like Nina Park, have perfected the soft, minimalistic look. In fact, Park's use of neutral shades and perfectly diffused, matte finishes has played no small part in why this eyeshadow style, in particular, is so popular and talked about - as it's very much one of her signatures.

Our eyeshadow picks for achieving the look

As for recreating the look yourself, it couldn't be easier. All you need is a subtle shade of eyeshadow - one you find compliments your skin tone and eye colour. Taupe, grey and soft browns are the key colours I would suggest, especially if you're going for an understated, everyday sort of look or want to add eyeliner. That said, a shimmer shade (like Urban Decay's Space Cowboy) is also a lovely choice for a pop of glamour.

I recommend investing in a fluffy blending brush, as well as cream eye shadow formulas, as they're easy to buff out (with said brush, or even just your finger) and deliver a 'soft-focus' sort of effect, which is very much what I've been seeing on the red carpet. Then simply swipe your chosen shade over your entire eyelid, and either finish with a coat or two of the best natural-looking mascara, or add a thin flick of eyeliner to your outer corners or along your waterline.

Celebrity eyeshadow looks to inspire

If you're looking for a reference picture to follow, I've rounded up a few of my favourite examples worn by celebs on the red carpet.

1. Keeley Hawes

Okay, while this wasn't technically this year, this makeup look really stuck with me and set my trend-spotting senses tingling. Above, we can see Keeley Hawes is wearing a wash of taupe-y brown across her lids and along her lower-lash line with just a hint of liner and mascara. The effect still feels very minimalistic and fresh, but offers a bit more oomph than just mascara would.

2. Kerry Washington

The whole team and I just loved Kerry Washington's look at the 2026 BAFTAs, from her chic navy nails to her diffused eye makeup. She has a warm, smoky brown eyeshadow applied all over her lid, and up to her brow bone, which really affords that sheer and diffused, 'veil' like finish. She also has a thin line of black eyeliner and curled lashes, which add a beautiful intensity - perfect for an event look.

3. Jessie Buckley

If you want to elevate your everyday makeup without opting for anything too bold or high-maintenance (like a red lip, for example), take a leaf from Jessie Buckley's book. At this year's Golden Globes, she just wore a wash of sand-coloured eyeshadow across her lid, finished with mascara, and the effect is so chic and minimalistic.

4. Leslie Mann

I loved Leslie Mann's smokier take on this trend at the Golden Globes. Instead of a brown, the actress work a grey shade across her lids, again paired with fanned-out lashes.

5. Maya Rudolph

Metallic shades are ideal for this look, as they add just a touch of reflective shine to your eyes, without looking too bold - as you're just wearing one colour, not a blend of many, which can quickly look quite heavy. At the BAFTAs, Maya Rudolph could be seen with a shimmery brown shade across her lids - a real classic.

6. Margot Robbie

I've spotted Margot Robbie wearing this sort of minimalistic, single eyeshadow trend quite a few times this year, but this diffused terracotta-y look is one of my favourites. Despite being just one shade of eyeshadow, it instantly adds definition and interest around her eyes, whilst still easily blending with the rest of her makeup. The use of similar tones elsewhere, like her blush and lip colour, also adds this cohesive finish that is so chic and flattering.

Having heard great things about this lengthening and subtly tinting formula, our team, who are very particular about their lashes, put Merit's Clean Lash mascara to the test. Here are our honest thoughts and overall verdict on the popular buy...

As a beauty team, we're pretty well-versed in the best mascaras, having tried hundreds, spanning everything from waterproof and volumising formulas to trendy burgundy mascaras. That said, we do all have quite different lash types and lengths, so one colleague's favourite won't necessarily stack up to the needs of another. But where our exact formula needs might differ, we do all align on the desired finish. We want elongated, fanned and lifted lashes that look natural (i.e. no clumps) but last. So, when one team member recommended Merit's Clean Lash for delivering on all of the above, and with the adage of no smudging and transferring, we couldn't pass up the chance to trial it as a collective.

Now, as fans of several of Merit Beauty's other buys (Digital Beauty Writer, Naomi Jamieson, for one, swears by the Minimalist Complexion Stick), as well as many of the best tubing mascaras, our expectations were high. So, how did it fare when faced with an array of different lash lengths and checklists to meet?

Our entire beauty team's honest review of Merit's Clean Lash mascara

As a brand, Merit is all about minimalism. Their products are designed to be versatile, everyday favourites that enhance and elevate, rather than being very dramatic or high-coverage. We would describe the line as the capsule wardrobe of beauty, with each buy promising to fill an essential role (and sometimes several in one). Their mascara is a similar story. It's a tubing formula, and a popular one at that, designed to lift and lengthen, without smudging or transferring. An ideal buy for those of us who prefer natural-looking mascara.

Our Digital Beauty Editor, Fiona McKim, was already a fan of the formula, and after hearing her glowing review, we decided to see if we all had a similarly positive-experience. Up until now, we've all gravitated towards different options. For instance, our Beauty Shopping & eCommerce team, Aleesha Badkar and Sennen Prickett, both of whom have quite long lashes, adore Glossier's Lash Slick. Meanwhile, fellow Beauty Writer, Naomi Jamieson, prefers Dior's Diorshow Pump N Volume Mascara for adding lift to her short, straight ones.

So, if you've been considering Merit's mascara but aren't sure if it'll work for your preference, here's how each of our colleagues found it. Complete with before and after pictures, naturally.

Aleesha Badkar, Beauty Shopping & eCommerce Editor

"I wouldn't say I'm a mascara snob, but I definitely know what I like," quips our Beauty Shopping & eCommerce Editor, Aleesha Badkar. "So, as much as I was secretly taken with the elegant, streamlined design of this tube, when I pulled out the bristled mascara wand that looked like it was quite wet, I didn't have high hopes. Thankfully, my favourite makeup brand proved me wrong.

"The conical design of the sturdy bristles did what my go-to comb-esque wands usually do and slid through my lashes, lifting and curling, while creating a fanned out shape that literally just bounced into place. And that wet formula I thought was going to make them drop straightaway? It somehow dried into place almost immediately, setting the lashes and keep them there all day long. No dropping. No flaking. No smudging or transferring. I am utterly sold."

Naomi Jamieson, Digital Beauty Writer

"As someone who prefers more subtle, natural-leaning makeup, I want my mascara to accentuate and lift my lashes, without looking clumpy and obvious," shares Digital Beauty Writer, Naomi Jamieson. "I have quite short and straight lashes, and so I find that sometimes very volumising and pigmented mascaras can look too heavy and dramatic on me. I'm also really not a clumpy lash girl - as you can probably tell from the fact I've already mentioned the word twice. Thus, I just want my everyday mascara to tint and lift, more so than anything else, which, luckily for me, is something Merit's mascara does beautifully.

"Despite appearing quite wet on the brush, the formula is deceptively buildable. The conical, bristly brush catches and fans out each lash, delivering a very flattering, splayed look that stays put. It dries quickly, meaning you can add more layers if you want to, without the risk of your lashes drooping or smudging everywhere. I find after curling my lashes, though, that just one layer is enough for an elevated but subtle finish.

"Another pro in its favour is that it doesn't transfer throughout the day, which is something I have previously struggled with, as I am partial to creamy makeup products, which don't actually help with smudgey mascara. It's also a breeze to remove, thanks to it being a tubing formula. So safe to say, it's my new everyday go-to."

Fiona McKim, Digital Beauty Editor

"I wear tubing mascara most days, I've always had deep-set eyes and now have increasingly hooded eyelids, so smudging is a big problem for me," explains Digital Beauty Editor, Fiona McKim, "This means I know my onions when it comes to smear-proof formulas, and I’m pleased to say this absolutely nails the brief and survives all day without any mess."

"It’s worth saying that no tubing formula will ever be ultra volumising or dramatic - it’s not how they’re built. Instead, this gives optimum zhush for daily life. My lashes look a little bit darker, longer, and lifted, thus my eyes look wide-awake and fresher. Just a personal preference, but I don't want overly dramatic lashes most days anyway. Clean Lash gives an enhanced but still fairly natural look, which tracks nicely with this brand's ethos."

Sennen Prickett, Digital Beauty Writer

"I’m very picky when it comes to my go-to mascaras, so it’s quite an achievement for the Merit formula to impress me," says Digital Beauty Writer Sennen Prickett.

"First thing to note is that I love its slim, delicate wand that effortlessly glides through the lashes, making sure to coat each and every one. The formula wasn’t overly wet either, which allowed for a neat and easy application, without weighing down the lashes.

"Despite having very straight eyelashes (they almost point downwards), it still had the ability to add length and a slight curl for a natural fluttery effect. With all that said, I’d say it’s especially perfect for those who prefer lashes with a soft and natural finish."

Our team's verdict on Merit's mascara

All in all, it's a lovely choice for those who favour a natural but gravity-defying lash look, especially if you're on the hunt for a solid and reliable, everyday mascara. Each team member was impressed by its hold and lengthening powers, and more so by the fact it didn't transfer, flake or smudge - even after a full day's wear.

Plus, as mentioned, because it's a tubing formula, it's such a joy to remove at the end of the day. So, if this is one thing you dislike about your current mascara, we highly recommend trying out this tubing buy.

If you keep your eye on the beauty landscape, you might've heard the whispers of The Ordinary's newest launch – the Lash Curl Finisher. Despite only recently hitting the market, this buy is already the talk of the town.

Truly unlike anything we've ever tried before, the formula hidden inside this tube is a hybrid between one of the best mascaras and a lash lift, delivering the lashes with a natural fluttery effect. Whether you're seeking one of the best mascaras for straight lashes or perhaps you're on the hunt for the best natural-looking mascara to perfect the no-makeup makeup look, you might be drawn to this clever lifting and curl-boosting buy.

Having garnered lots of attention online, it was only natural that our entire beauty team got our hands on the Lash Curl Finisher, in order to put it to the test on our three different lash types and lengths. So, let's cut to the chase, below you'll find our honest first-hand experiences with the formula and whether we think it's worthy of a place in your makeup arsenal...

Our team's honest review of The Ordinary Lash Curl Finisher

Having launched a decade ago, The Ordinary has quickly become one of the most recognisable drugstore skincare brands thanks to its lineup of science-backed formulas that all boast affordable price tags.

Now, the brand's latest launch, the Lash Curl Finisher, has already been making waves on social media for rivalling some of the best clear mascaras, with shoppers hailing its ability to curl even the straightest of lashes. Naturally, our entire beauty team had to get their hands on it so we could share our verdict...

Aleesha Badkar, Beauty Shopping & eCommerce Editor

After hearing an abundance of impressive reviews, Aleesha Badkar, Beauty eCommerce Editor, was intrigued to try this unique formula: "I've heard so much about the Ordinary Curl Enhancer and honestly, I didn't believe it would work - but it really is like a lash lift in a tube. I was very wary of this before trying. I thought that either it would be too wet that my lashes would just immediately drop or it would be such a robust formula that it would be more like a clear mascara and leave my lashes with a crispy finish."

However, going against her initial predictions, Aleesha was left pleasantly surprised: "But somehow, it manages to toe the line between the two, giving my lashes a subtle and fluttery lift, without making it look like I'm actually wearing anything - and not so much as a tacky finish in its wake. While I would love everyone to think I simply have naturally curled, lifted and fluttery lashes, I thought it's only fair that I share."

Naomi Jamieson, Digital Beauty Writer

After much testing, Digital Beauty Writer, Naomi Jamieson speaks highly of the formula in question: "For days when you're not in the mood for heavy makeup, or really any at all, but still want to feel a bit put-together and fresh, The Ordinary's Lash Curl Finisher will make a great addition to your routine. It subtly defines your lashes and holds their curl (afforded by a lash curler - it's worth noting that this product doesn't curl them for you) all day long."

For context, Naomi's natural lashes are on the shorter, straighter side but she says: "I find that this really gives them an elongated and glossy look that is so much more enhanced than just curling them and calling it a day, whilst remaining just as easy and low-maintenance."

As with anything, nothing can be totally perfect. "My one main gripe, though, is that the formula does stay slightly tacky. This is fine when I'm staying in for the day, but add windy weather and my long hair into the equation, and things do get a bit annoying and uncomfortable - much like when strands stick to your lip gloss and so on," notes Naomi.

What's more, Naomi highlights the finish of the formula after applying: "You can also see the formula at the very ends of my lashes; sometimes it will look a bit white from where it's picked up a tinge of concealer or setting powder, but this feels like a small price to pay for the lovely, defined look it gives them. I also like that it features squalane to condition the hairs and add shine."

"All in all, I think it's a great alternative to mascara if you prefer a more natural makeup look, or none at all, but want to accentuate the look of your eyelashes. If you have quite sensitive eyes, though, I'd stick to a clear mascara that has been formulated with that in mind and dries down completely, for a similar effect."

Sennen Prickett, Digital Beauty Writer

As someone who has had Korean lash lifts, Digital Beauty Writer, Sennen Prickett hailed this formula similar: "While you remove it at the end of every day, as you would with a mascara, this innovative formula is like a temporary lash lift in a tube. I can say the results of this lash finisher is very similar – but for a fraction of the price."

Despite her initial scepticism, Sennen was left impressed with this buy: "I have naturally have very straight lashes (I'm talking so straight that they practically point downwards) that struggle to hold a curl, even when wearing mascara, so I was sceptical to try this formula. However, I quickly ate my words as this gel-like formula effortlessly lifted and slightly curled my eyelashes for a natural, fluttery effect."

Acting as a more natural-looking alternative to mascara, but boasting slightly more noticeable results than a clear mascara, Sennen adds: "I find myself wearing this on no-makeup days to bring a bit of life to my face and even to the gym – of which it withstands exercise and sweating. Not to mention, it doesn't cause your lashes to droop as soon as you step outside."

Much like Naomi, the only downside Sennen found worth noting was that: "The formula doesn't fully dry down, meaning your lashes are left with a slight stickiness. While it's not that noticeable, there have been an odd few occasions where I've had strands of hair stick to my eyelashes. However, it's a small price to pay for that lash lift effect."

The Ordinary Lash Curl Finisher: Our team's overall verdict

The team's verdict is in. The Ordinary's Lash Curl Finisher is essentially a more affordable, temporary alternative to a salon lash lift. It's especially great for those with naturally straight lashes that struggle to achieve any lasting lift or curl and also a stellar choice for those who prefer a natural lash look. That said, if you can bear the slight stickiness that it leaves behind after application, it's well worth the investment – even more so when it costs you less than £10 for a tube.

I've always enjoyed how on-the-nose makeup categories are. Compared with the seemingly deliberate obscurity of skincare (essence water - what?), cosmetics are a real 'say what you see' genre.

You've got your lip gloss, your eye shadow, and your face powder. Simple. And while it might seem that foundation doesn't fit that linguistic mould, one additional leap of thinking can join the mental dots.

Because the best foundations are the foundation of your makeup look. The sturdy, solid bedrock that provides structure and bears the load of all the additional decorative stuff that tends to pull focus. Right, I think that's about as far as I can take that building analogy. Let's talk about a great base.

Why this long-lasting, fresh-looking foundation is my beauty buy of the week

Estee Lauder Double Wear - have you heard of it? This foundation launched just shy of 30 years ago, with eternally fabulous Liz Hurley as its face, and a simple USP of really going the distance, with a soft 'cashmere' finish.

This was unusual in the late '90s, when the best lightweight foundations were but a twinkle in formulators' eyes, and bases essentially ranged from 'matte' to 'very matte' with heavy-handed coverage.

If you've tried the OG, you'll know it nails its job at lasting the day and keeping your skin mattified and even. But, by today's hydration-seeking, radiance-chasing standards, the finish was a touch weighty for some.

I think a lot of us are drawn to foundations promising light coverage, which is fair enough - who wants something heavy all over their face? - and so modern skin tints and tinted moisturisers are justifiably popular.

But if you have pigmentation, little broken veins, skin that gets a bit hot, or red, or oily in places - any of the ordinary markers of a 40+ face - something a bit heftier like this will probably be more satisfying.

I don't wear Double Wear every single day (I don't actually wear any makeup for about half the week). But, when I want to completely trust my foundation because I've got a day in the office or a lunch with the girls, say, I wear this and it never, ever lets me down. Sounds good? Great! We won't chat next Sunday as I'm away, but let's catch up when I'm back in the spring.

Ever wondered how A-listers achieve a lightweight-looking base that still boasts beautiful coverage? No, it's not magic; in fact, we've discovered a top industry tip to help you unlock that exact finish.

Whether you find even the best lightweight foundations look too heavy, or perhaps one of the best bronzers isn't delivering you with a natural faux glow but harsh lines instead, sometimes your makeup just doesn't go how you're expecting it to.

Fortunately, we've discovered a quick and easy makeup artist tip that ensures a seamless, crease-free finish upon every application. So, if you want to elevate your makeup, here's everything you need to know about the one-second trick.

The one-second makeup trick for a lightweight, crease-free finish

Makeup artist and founder of KJH Brand, Katie Jane Hughes, took to TikTok to share the easy industry trick in question. Beginning the video, she says: "I'm 40 years old, and concealer never, ever sinks into my fine lines, and this is why. Priming the brush and the placement of where you first place the product are the two most important things.”

After demonstrating what not to do in terms of application, which caused her fine lines to be enhanced and creasing to occur, Hughes shows her preferred application method, a technique which she dubs ‘priming the brush’, she says: "Moral of the story is, prime the product with a brush, use less, and you can always add more if you feel like you need it.”

Essentially, the trick involves distributing the product onto the palm of your hand before thoroughly buffing your brush into it, until the bristles are evenly coated. Hughes then uses the brush to apply the product to certain areas of her face for a brightened, lifted, and light coverage finish – that also withstands creasing. This versatile tip can also be used with your other cream and liquid products, whether that be your foundation, concealer, bronzer, or blush.

The makeup artist advises that it’s also worth considering the skincare you use and the climate that you live in: "The reason why you have to consider skincare is that if your skincare is on thick, rich, and creamy, which you might need, it's gonna make areas where you would crease, crease easier. And, if the climate is hot, it's gonna make the makeup products that you put in those areas crease easier.”

Putting the trick to the test, our Digital Beauty Writer, Sennen Prickett describes how it has elevated her makeup routine: "Since first trying this clever trick, it has completely changed the way I do my makeup."

As for how she incorporates it into her regime, she says: "Essentially, I use the palm of my hand as a mixing palette for all my cream and liquid products, but I must admit the results are well worth the messy hands afterwards. My base appears lighter, softer, and the products are more delicately blended for a seamless finish."

Our team's favourite complexion buys

As the trick is centred around cream and liquid products, it's only natural that we share some of the woman&home team's favourite complexion buys that would work a treat with this technique. Our hitlist includes a creamy, dewy finish concealer and a multidimensional blush that delivers a natural flush of colour to your cheeks.

Making home to a lineup of our beauty team's favourite formulas, Charlotte Tilbury's latest limited-edition deserves to be the talk of the town this week – with savings of up to 56%.

Charlotte Tilbury is a brand that you will find in the arsenals of beauty editors everywhere – and many celebrities' beauty kits, for that matter. Some of the best Charlotte Tilbury products include the best face moisturisers, long-lasting lipsticks, and a stellar setting spray, but if you're looking to trial an array of the brand's formulas, then it will set you back a pretty penny. However, the smart money knows that investing in a Charlotte Tilbury gift set will allow you to try a handful of products for a fraction of the price.

With that in mind, you'll be pleased to know that the brand has just launched a limited-edition surprise beauty bundle, with seven products hidden inside a reusable pouch – five of which remain unknown until you receive the gift set. Intrigued? Here's everything you need to know...

Take a peek inside the limited edition Charlotte's Mystery L.O.V.E Look

With Valentine's Day right around the corner, Charlotte Tilbury is taking the meaning of a blind date to a whole new level with their limited-edition Charlotte's Mystery L.O.V.E Look Bundle. The concept is a 'blind' beauty box, which means you're kept in the dark as to what products you'll find nestled inside.

What's inside the Charlotte Tilbury Charlotte's Mystery L.O.V.E Look?

Inside the reusable red heart-shaped pouch (which is worth £55 itself) of Charlotte's Mystery L.O.V.E Look, you will find seven of the brand's best-selling products, six of which are full-sized. However, to add to the element of surprise, we currently only know two of the products you can expect to unbox, which is particularly thrilling if you're treating yourself to this gift set. Here's everything we do know already...

• Charlotte Tilbury L.O.V.E Bag - worth £55
• Charlotte Tilbury Charlotte’s Iconic Magic Cream 30ml
• Charlotte Tilbury Matte Revolution Lipstick in 'Mark Of a Kiss'
• Plus, 5 more secret products waiting to be unboxed – hints include one of the best perfumes for women, a cult classic liquid blush, the best lip liner and more.

Where can I buy the Charlotte's Mystery L.O.V.E Look?

If you've got your eye on the Mystery L.O.V.E Look Bundle, you'll be able to snap it up exclusively on the Charlotte Tilbury website and app. Not to mention, if you prefer to shop in person, you can also find the bundle in the brand's stores.

How long will Charlotte's Mystery L.O.V.E Look be available?

While we don't know an exact end date for this bundle, what we do know is that it is a limited-edition item, so it will only be sticking around while stocks last. That means it's worth adding it to your basket sooner rather than later to avoid missing out.

Tubing mascaras have stolen the hearts of beauty experts and enthusiasts everywhere, but is removing them really as easy as it seems? Industry pros weigh in, outlining exactly why they've become such standouts among the sea of popular mascaras.

The best tubing mascaras are beloved for their long-wearing, innovative formulas, which wrap or tube, as we should say, around your natural lashes, defining and enhancing their length - without flaking, smudging or appearing clumpy. The real selling point, though, is just how easy they are to remove, compared to some of the best volumising mascaras lets say, or full-on waterproof formulas, that stubbornly cling to your lashes, for better or worse, and thus take multiple cotton pads and many, many squirts of the best makeup removers, to banish. Tubing mascaras, however, are a very different and rather game-changing story.

So, in case you're new to them or are hesitant to swap out your old, trusty mascara for a tubing one, we've quizzed the experts on how to remove them and what you'll need or more actually, what you won't need...

How to remove tubing mascara, according to experts

As mentioned, the enticing trait of a tubing mascara is that, unlike some of its waterproof and drama-giving counterparts, it doesn't require any makeup remover. In fact, all you need is warm water...

How to remove a tubing mascara

"Tubing mascaras are formulated with pigmented polymers that wrap around the lash, rather than traditional oils and waxes. This means that warm water and very gentle pressure, rather than traditional oil-based cleansers, are needed to make the tubes slide off the lashes," details Mr Alex Day, Consultant Ophthalmologist. "Soaking of the lashes removes any adhesion, and the tubes usually slide off in a single piece.

"The safest technique is to hold a clean, warm, wet cotton pad/ face cloth against the closed eye for 30 seconds and then gently wipe downwards until the tubes slide off intact."

Makeup artist and No7 Ambassador, Nic Chapman, also notes that this more gentle process of using water and a cotton pad makes a tubing mascara a good option for sensitive eyes, as there's no excessive rubbing needed. "The product should come off easily; if it doesn’t, then continue soaking your lashes for a few seconds longer." And if there's still any mascara residue remaining, Chapman says to just repeat the process again or else, "a micellar water like the No7 Cleansing Micellar Water can help remove the last stubborn bits that water alone can’t remove."

You can also just use your fingertips and some warm water if you find yourself without a cotton pad or just prefer not to use them. Drita Paljevic, Director of Artistry and Makeup at Kevyn Aucoin, says to "use warm water and gently rub with your fingertips. The mascara will slide off in tubes, the same way it was applied, without tugging and pulling."

What is a tubing mascara?

In case a tubing mascara is a completely new concept to you, Professional Makeup Artist, Emily Wood explains that, "Tubing mascaras use a unique tube-like polymer formula that wraps around each lash individually, rather than just coating the lash in pigment. This not only creates a more defined, lengthened look but also allows for easy removal with just warm water, no need for harsh rubbing or makeup removers."

Chapman also notes that they create a tube effect, "helping to create long lashes that are clump-free. Not only that, but the formula helps avoid any smudging or flaking and is lightweight and gentle, making it great for those with oily skin or sensitive eyes." She recommends the tubing No7 Pro Artist Mascara, especially, "as it builds definition, lengthens and lifts my lashes, creating a lovely open eye effect."

Why are tubing mascaras so popular?

As we know, tubing mascaras are beloved for their easy removal, but also for their long-wearing, lash-lengthening effect.

"Tubing mascaras have become a favourite because they’re effortless and clean," notes Paljevic, "It doesn't smudge or smear under the eyes, and once you apply it in the morning, it stays put until you wash your face at night. It’s truly a no‑mess, all‑day formula."

They work for everyone, but "especially for people who want long‑lasting wear without the heaviness of waterproof formulas," says Paljevic.

Shop our favourite tubing mascaras

If you're keen to add one of these low-maintenance but long-wearing mascaras to your makeup bag, we've rounded up a few of our favourites, including Merit Beauty's best-selling mascara...

Makeup brands and their marketing departments seem to think that when it comes to eyelashes, more is more.

The assumption is that the best mascaras are the ones that create the chunkiest, darkest look possible, and have names like "X-Treme Drama Skyscraper Everest Lash." But is drama what we truly want? I'm not sure.

Speaking from experience, isn't the wishlist more along the lines of something to stop our eyes disappearing into our heads without making a smudgy mess in the process? These formulas are trickier to find than youth-oriented XXX-Treme ones (sigh), but here's something new and pleasingly affordable that fits the bill.

Why this elegant, lengthening mascara is my beauty buy of the week

I've got my issues with the 'clean girl' aesthetic that's dominated the last few years. But one thing it gets right is that, day to day, a lot of us aren't trying to make an impact with our makeup; we just want to look fresh, wide awake, and a bit more groomed.

Also, anyone with hooded lids, or who is menopausal or peri, will take one look at those spidery, sooty formulas and think, that'll be all over my eyelids in a hot second.

The rise and rise of tubing mascaras backs me up on this - these formulas are subtle, and built to be completely smudge-proof. But even as a tubing loyalist, I'll admit I sometimes want a bit more oomph than they can offer. Hence, my giving the latest L'Oreal launch a whirl...

Because it's 2026 and every makeup launch must boast a novel claim (72-hour wear is always a fun one), this says it gets your lashes 5mm closer to your eyebrows.

I believe it, while simultaneously having no idea how I'd check. To add my own statistics into the mix, I will say the curl and lift on this makes my face look one hour better slept and undoes 2.5 years of child-rearing from my eyes.

The fact that this mascara rings in under £15 - £11.20 at the time of writing on LookFantastic - is a bonus. It also adds weight to my theory that, just like underwear and chocolate bars, unfancy high street mascaras are often superior to overdesigned expensive ones. Sounds good? Great! Let's chat next Sunday.

There is something to be said for the mood-lifting power of colourful eye makeup. The weather may be bleak, but all the more reason to add playful pops of colour to your repertoire.

Be honest. How long have you been clinging to your current eyeshadow palette? It’s easy to get stuck in a rut of beiges and browns, but an unexpected splash of colour on the lids will brighten the eye, illuminate your complexion, and freshen your whole look.

A bolt of electric eyeliner will lift your whole face, like a shot of espresso for a tired complexion, while the best coloured mascaras can be relied upon to hide signs of a bad night's sleep in a single swipe.

MUA-approved ways to wear colourful eye makeup

If you've worn the same makeup for years, it can feel daunting to step out of your comfort zone. That's why we've grilled celebrity makeup artists to share their tips on how to make colour work for you.

The key to pulling off a bold eye is to keep everything else pared back. "Coordinating colour on different areas of the face can be overpowering, while clashing can look too much," explains award-winning makeup artist Lan Nguyen-Grealis. Swipe a colourful eyeshadow across the lid, coupled with a coat of black mascara, and you're good to go. "Wear neutral tones on the rest of the face so that the colour can pop," she advises.

1. Go for jewel-toned eyeshadow

"For hooded eyes, I always recommend using a cream shadow as your primer," explains celebrity make-up artist, Bryony Blake. "Not only do creams last well, but they also allow powder shadows to stick to them better, which means they won’t smear and smudge."

Still a little unsure if bright makeup's for you? The beauty of makeup lies in its transience. As Blake perfectly puts it: "Be a little daring. Makeup can always be removed, so why not try it and see how it makes you feel?"

2. Wear a slick of luxe liner

For the pigment-shy, a sliver of electric eyeliner is a great entryway into colourful cosmetics. In an array of rich tones, these eyeliner looks feel elegant at any age, and enhance your eye colour, too.

The perk of liner is that you control the impact. Go bold with a graphic wing or dramatic feline flick. Prefer something more subtle? Trace along your eyelid, hugging the lashline closely to create an ultra-fine, blink-and-you ’ll-see-it bolt of colour.

3. Try an eye-brightening mascara

Most of us wear black mascara by default, but what if you could amplify your eyes further? "Because of the contrast, coloured mascaras can enhance the colour of the eyes, making them appear brighter and wider," explains Nguyen-Grealis.

If colour-drenched lashes feel a step too far, tread lightly by layering a bright formula over the best mascara you've got in your kit. "Use a spooly or eyelash brush to layer on the colour until you reach the tone that feels right for you, to create a more natural, graduated effect," suggests Nguyen-Grealis.

4. Use helpful prep products

Behind every vivid eye is an army of hard-working products designed to enhance, intensify, and hold down your look. Neutral eye makeup tends to be a bit more forgiving, whereas statement colour demands exacting application. This trio of essentials will help to complement colourful eye makeup.

In many ways, concealer is my ultimate makeup multitasker. In addition to providing a more intense cover-up, it also brightens, blurs, lifts, and subs in for my foundation on days when I want to streamline my routine. Along with my liquid eyeliner, it’s my desert island beauty product.

Unlike a decade ago, today’s line-ups showcase serious flex when it comes to formula and shade range. If you have a deeper skin tone, like mine, shopping for your perfect match has never been less stressful and more enjoyable.

The choice is great, however, not all concealers are created equal. Just like picking the best foundation for dark skin, finish, coverage and, most importantly, undertone, are all key considerations when choosing the best concealer for dark skin and creating a seamless finish that doesn’t look ashy or orange (my pet peeves when it comes to complexion products).

So, which ranges go over and beyond? I’ve tested today’s most hyped concealers to see which are truly worth investing in and asked top makeup artist Adeola Gboyega for her expert insights on how to pick the best one for your needs. Whether you’re looking to cover dark circles, dark spots, or pigmentation, this edit has you covered with detailed reviews breaking down the pros and cons of each formula, to help you buy the right one for you.

The best concealers for dark skin, tested by a beauty editor

How I tested the best concealers for dark skin

To compile this edit of the best concealers for dark skin, I put a range of different formulas spanning every price point through their paces. Each concealer was worn without primer, foundation, or colour corrector, so I could see how it performed on its own.

To make the final list, they had to score highly on shade inclusivity, offering options for a variety of different undertones, and provide best-in-class formulas that felt comfortable and non-cakey when worn for a whole day, without touch-ups.

How to choose the best concealer for dark skin

Concealers are like the Swiss army knives of the makeup world. They can cover up, brighten, and blur, but different formulas and textures work best for specific needs.

“I always teach that your under-eye concealer should be different from the one you use on blemishes or pigmentation,” says top makeup artist and beauty expert Adeola Gboyega. “The concerns are completely different, and so the textures and shades should be, too.”

How to choose the best concealer for dark circles

Creamy concealers are your best bet for a skin-like finish. “For under-eyes, I prefer creamy concealers because they blend easily, don’t collect in texture as much, and give that beautifully hydrated look we all love.” Adeola’s favourites are NARS Radiant Creamy Concealer and Danessa Myricks Beauty Vision Cream Cover Concealer.

As for shade choice, personal preference can come into play, depending on your finish of choice. I like to use a shade that's not too different from the rest of my face for ease. However, if you’re looking for a brightening effect, try something lighter. “If you want a brighter under-eye look, keep it subtle, go one shade lighter, not three,” Adeola recommends. “The aim is lifted and fresh, not stark.”

Prep is also key, and a colour corrector can be your secret weapon for covering dark circles and preventing an ashy finish. “For deeper skin tones, the under-eye area often carries a lot of brown or purplish discolouration,” explains Adeola.

“A peach or orange corrector can help to balance and neutralise the darkness before you apply concealer, giving you a much more natural, seamless result.” Try Adeola’s go-to, Huda Beauty’s #FauxFilter Color Corrector in Mango. For a multitasker that contains concealer and colour corrector shades, I also love MAC’s Studio Fix Conceal and Correct Palette.

Finish by setting with powder to seal your handiwork. “If you’re using a creamy formula, you absolutely need a touch of powder to lock it in place,” says Adeola. “You don’t need a lot, just a light press of powder with a fluffy brush or powder puff to help with longevity and prevent the concealer from shifting throughout the day.”

How to choose the best concealer for dark spots and hyperpigmentation

Picking a concealer as close to your skin tone as possible is best for a radiant and fresh finish. “Anything lighter will highlight the area instead,” Adeola advises.

The texture can make a huge difference. “Look for a concealer that has enough coverage to stand alone and isn’t overly creamy,” Adeola adds. “A slightly firmer texture grips better to targeted areas like the cheeks, jawline or forehead and gives a more lasting finish.”

Colour corrector can be a great addition here, too. “Corrector is optional here, but extremely helpful if the pigmentation is deeper in tone,” Adeola recommends. “A small amount of corrector under your concealer means you use less product overall, and the final result looks more natural and refined.”

I’ve recently been using this technique, and it’s allowed me to tailor my routine to what my skin really needs each day. If, like me, you feel you may have shifted onto ‘makeup autopilot,’ this type of strategic application of your complexion products could be a game-changer.

Our expert panel

I've always been a lover of lightweight, liquid foundations, but lately all my former favourites have been sidelined in favour of one complexion stick that has not only shaved minutes off my morning routine but has earned me a flood of compliments on my "radiant" skin. Their words, not mine, though I'd be lying if I said I didn't agree...

Now, anyone who knows me can attest to my love of makeup sticks. I use them for nearly every step of my routine as not only are they incredibly convinient but they also tend to be very creamy and hydrating. As someone with fairly dry and temperamental skin, these are exactly the sort of formulas I need to layer over my best face moisturiser, to maintain a dewy gleam. And speaking of which, the first and most important stick in my roster goes by the name of The Minimalist Perfecting Complexion Stick. It's Merit Beauty's hero product, and has actually just marked five years since its launch - a date I now celebrate too, as if it were a loved one's birthday.

It sits somewhere between a concealer and a foundation, delivering buildable coverage and a radiant finish that has stolen this little glowy makeup-lover's heart. So much so, I'm already on my second tube of the stuff.

Why Merit's Complexion Stick has all my other foundations collecting dust

One of the saddest contradictions in my life is that I'm a lover of natural-looking, dewy makeup, and yet, I myself have quite dry skin. Thankfully, my job has allowed me to test hundreds of moisturisers, serums and best foundations to scout out the right formulas to supercharge my skin with hydration, and impart a tint that won't gather or draw attention to those dryer, more patchy areas. Meaning I don't have to apply layer after layer of glow-boosting products as you might expect, but just a hardworking face cream, a primer and one multi-tasking base product.

I have found that several of the best lightweight foundations do an incredible job at helping me cheat my way to a glow, but none more so than Merit's effortless, hybrid stick.

From the very first moment that its domed, crayon-like tip hit my skin, I was floored by its lightweight feel and how easily it blended. Unlike some thicker foundation sticks, it just melts in, no patchiness, no claggy feel. But above all, it was the healthy, hydrated sheen it gave my skin that had me demoting my liquid foundations from makeup bag staples to bedroom dresser backups.

As mentioned, I prefer a more natural look, day to day, and so I just love how this stick covers both the foundation and concealer steps in my routine. Therefore, minimising the amount of product I'm actually putting on my skin, without sacrificing any coverage.

Speaking of the coverage, this stick is very buildable. I tend to apply a few swipes all over my face, before blending it out with a brush and going back in to add more coverage wherever I might need it, like my undereyes and nose. Sort of like a pinpoint concealer. This added layer feels just as lightweight and easy to blend as the first, and sometimes I can even forgo it, because the first layer was already enough to blur blemishes and brighten the look of my tired eyes.

One of the things I love most about this creamy formula is that it doesn't dry down like some foundations, and thus, doesn't flake away or cling to dryness. It just stays beautifully radiant and comfortable, to the point where I sometimes forget I'm wearing anything on my skin at all. The versatility and its compact packaging also make it ideal for carrying in your bag for on-the-go touch-ups.

Now, onto my favourite topic: the glow. I've had several compliments on my complexion when wearing this stick, even hours into the day when you might expect to look more shiny-sweaty than glowy-radiant. Thus is the power of this flexible and very forgiving complexion stick, it just leaves you looking so luminous. The stuff even photographs beautifully, and works harmoniously with all my other creamy products. I've also experienced no pilling or separating, even when I've used powder formulas over the top too.

How I apply the Merit Complexion Stick

The beauty of this stick lies in its versatility. You can really apply it however you like, whether that's all over your face, like a lightweight foundation, or just around areas where you want a bit more coverage.

Personally, I like to apply a thin layer all over my face first. I start by applying a primer, like Kate Somerville's Hydrakate Plumping Primer or the Saie Super Gel (although I find the stick works just as well on its own, too). Then I do two swipes along my under eyes, a few around my nose, chin, cheeks and my forehead, before blending it all out with a foundation brush. Merit does its own blending brush to pair with the stick, but I actually use Hourglass' Ambient Soft Glow brush as I like the tapered shape. Once buffed into the skin, I then add a few more swipes on my under eyes and on any blemishes that are still peaking through.

It has come to my attention that I've become somewhat synonmous with makeup sticks. In fact, my entire team thought they were go-to, and after some reflection, I can deny it no longer. I am indeed partial to beauty products in stick formats and use at least four every day (yes, I counted).

Why, you ask? For one thing, they're often the most low-maintenance and quick to use. While I love several of the best foundations, for instance, their liquid consistency can be quite messy and require many minutes of meticulous blending. The same goes for the best liquid blushes, highlighters and even some concealers. Now, I don't mean to brag, but on a good day, my makeup - including contouring, blush and sometimes eye shadow - can take me just 10 minutes, and I think I can credit stick products, the kind you can simply swipe straight onto your face, for it. I also never need to use my hand as a makeshift palette and can transport all my essentials easily, without really fearing spillages.

So, if you're looking to streamline your routine or invest in a few functional buys, allow me to give you a tour of my makeup bag and share why these sticks have my love and loyalty.

6 makeup sticks that are so worth investing in, per a die-hard fan

Peering into my makeup bag, I'm certainly starting to understand how and why I've accidentally become our team's authority on makeup sticks, because lo and behold, I count not one, but six sticks taking up real estate. This also doesn't account for my bedroom dresser, which has at least five more blush, skincare, and foundation sticks hiding within. Above, though, are the ones I use and rotate every day; the rhode Pocket Blush, Merit's Minimalist Complexion Stick and Flush Balm, Chanel's Essentiel Baume glowstick, the Westman Atelier Face Trace stick and last but not least, Violette_Fr's Bisou Blush.

As you can probably deduce from their names, collectively they cover both the foundation and concealer portion of my makeup routine, as well as my contour, blush and even my highlighter. Several of these aforementioned sticks are also multipurpose, so if I wanted to, I could also use the Chanel Baume as an eyeshadow, and the Merit and rhode blushes as a lipstick. Already sounding pretty useful, huh? I'm only just getting started.

Below, I go through the pros of each stick, how it looks on the skin and why I love it enough to recommend it...

My everyday makeup stick picks

Clearly, I could write essays about my favourite makeup sticks, but I think the most compelling thing I could do is show them in action.

Besides rotating the blushes every now and then, depending on how vibrant or subtle I want it to look, the rest of my routine stays the same, with each stick working harmoniously together to give me a fresh and radiant look (whilst always saving me precious minutes in the morning).

If you, like me, have quite dry skin or find your foundations, concealers, and maybe sometimes your blushes can look a little cakey or flat, I really recommend investing in a couple of creamy makeup sticks. All of the above apply easily, and are so forgiving - you can't really go wrong with your blending.

They're also incredibly versatile. In the summertime, for instance, when you want less coverage, you can apply the Merit Complexion stick like a pinpoint concealer and the blush for a soft, sun-kissed finish, rather than a bold pop of colour.

Honourable mentions

Remember that bedroom dresser I mentioned? Well, there's plenty more sticks to be found in there, and while I don't use them as regularly as the six above, I still like them very much. So, I thought, why not give them a little shout-out, since we're on the topic.

A smoky eye is a bit like that other famous party makeup trick, a red lip. Both are touted as the most timeless, classic, and suits-all looks - yet countless people never go anywhere near them for fear of getting it wrong.

It's understandable if you're amongst that group. A smoky eye is a statement look that involves a few steps and techniques - it's certainly got more to it than just loading on your best mascara and heading out.

However, we'd argue that it is worth learning how to do a smoky eye, because once you've got that (surprisingly straightforward) technique in your locker, you'll use it again and again.

How to do a smoky eye, in four simple steps

Think of a smoky eye as the little black dress of beauty skills; it always goes down a treat at parties, and it'll never be out of style. It's also infinitely adaptable - you can tailor a smoky with your favourite shades of eyeshadow, or a texture that suits your skin type, like the best cream eyeshadows. As with so much in the world of makeup, prep is crucial, and a little bit of technique goes a long way. Here's how to get it bang on, every time.

1. Always prep the lids

You can use primer to create a smooth canvas and prevent creasing, or apply concealer across the lid and around the eye, which will also help to even out any discolouration on the eyelids. As a general rule, it’s best to stick to a maximum of three shadows and a liner. Start by applying a pale shade across the whole eye, up to the brow bone, in a nude hue or even something light and shimmery.

2. Map with eyeliner

Trace a black gel eyeliner or kohl pencil along the upper lash line, hugging the eyelashes as tightly as possible. Use a soft brush to buff it out slightly, creating a sooty, slightly hazy lash line.

3. Create a 'C' shape

Over this line, layer a dark eyeshadow. Use it to shade in the socket and outer corner of the eye, creating a kind of backwards ‘C’ shape. Amplify the smoky effect by taking your eyeshadow under the lower lash line, stopping halfway across. Blending is key, so buff everything out with a fluffy eyeshadow brush to fuse it together. For an extra bit of Christmas magic, dab a light sparkling eyeshadow in the very centre of your eyelid.

4 Add finishing touches

Once you’re happy, apply your finishing touches. For a sharp, cat-eye effect, go in with liquid liner, winging up and out. Otherwise, finish the look with a few coats of mascara. Concentrating your mascara on the outside of each eye will create lift, making your gaze even more sultry and beguiling.

Your smoky eye toolkit

Blush is the unsung hero in your makeup bag. While a concealer can hide imperfections, and bronzer can bring warmth to a pallid complexion, blusher is the thing that really brings life to your face.

The best blushers help you look perkier and healthier. Because of its transformational skills, it’s important that you’re using it in the right way to make sure the transformation is a good one.

While chatting to makeup artist Caroline Barnes, who’s painted the face of stars such as Gillian Anderson, Diane Kruger, and Kylie Minogue, we got onto the topic of blush, and she shared a surprising observation about what people often get wrong. It struck me as one of the best make-up tips I’d heard for a long time - it’s totally changed how I apply my blush - so I thought it was only fair to share the insight.

The two key things we’re getting wrong when it comes to blusher, according to an MUA

The two key mistakes come down to two things; blush placement and the shades we pick. “When I watch people apply cream blush, they tend to spread the product everywhere,” shares Caroline. “Actually, to lift your cheeks and to shape your face, you only need a small amount.”

So, where should this small amount be painted? “You want to keep the area between your nose and your eyes light and bright,” explains Caroline. “Don't bring the blush too close to your nose because you'll end up pinching your face. A good tip is to look straight in the mirror with your chin up and look at where your pupil is - take the colour straight down from there.

For a fresh flush, take it just across the face towards the ear. If you want to use a more neutral colour and make it more sculpted, you then take it towards your temple.”

The shade of blush you pick is also very important, according to Caroline, and frankly, was something I hadn’t really considered.

I have to admit I tend to wear the same bright pink every day, working on the assumption that it was a lovely enlivening colour that perked up my gloomy winter face. In fact, using different shades, like a red blush, helps to keep things cohesive.

“It’s much more sophisticated to keep things tonal,” recommends Caroline. “It's also much more natural-looking on the skin. I love in wintertime the look of a stained berry cheek with a matching lip - it’s outdoorsy and romantic.”

“It's also about the look you're trying to achieve,” she continues. “I feel we sometimes only think about our faces, and the makeup then doesn’t work with our hair and how we're dressing - it should all be cohesive and work together.

That’s how I always work on photoshoots - I look at the entire look of the model and the outfit, the feel of the photoshoot, and work the blusher with that.”

Blusher blindness was a phrase that trended a few months ago, and while it was quite exaggerated, there is some truth to the fact that you can become somewhat immune to your makeup, gradually adding more and more without realising.

We’ve all looked back at pictures and thought we looked a little more Coco the Clown than Coco Chanel. Following Caroline’s advice means you can be a bit more intentional with your blush, and in turn look both fresher and, dare I say, a bit cooler.

Often dubbed the cat-eye flick, winged eyeliner is the makeup trend making a resurgence this year - and it's a perfect choice for the festive party season.

If you turn to celebrity beauty looks for party season inspiration, you'll most likely be greeted with a smoky eye, bold long-lasting lipstick, or one of the best eyeliners. As for the latter, this classic buy seems to be working its way back into the makeup routines of many this season in the form of winged eyeliner.

Proving to be a popular choice amongst celebrities and on catwalks, this trend gives the eye a sultry, lifted appearance that makes it perfect for those wanting to bring more definition to their eyes. Wondering how to achieve the look? We've tapped a professional makeup artist to reveal her top winged eyeliner tips and tricks - plus, we've rounded up a collection of celebrity looks to inspire you.

Why we're incorporating winged eyeliner into our makeup routine this season

After years of the popular minimalism makeup trend, it's about time we switched it up. Speaking of which, we've spotted the resurgence of winged eyeliner everywhere this season, from A-listers on the red carpet to those walking the runway at Fashion Week. So, with that in mind, we quizzed a makeup artist on our burning cat-eye liner questions, from the easiest way to achieve the look on hooded eyes to the best formulas to use.

Winged eyeliner essentials

For those wanting to jump aboard the eye makeup trend, we've curated an edit of eyeliners for you to invest in, from felt pens to smoky kajal formulas - with options of jet black shades and soft brown hues.

What effect does winged eyeliner have on the eyes?

So, what effect does winged eyeliner have on the eyes? Emily Wood, Qualified Makeup Artist and Revolution Beauty Spokesperson, says: "A winged liner instantly gives the eyes a lifted, elongated feel. It adds structure without needing much else on the lid, which is why it’s such a classic. Even a tiny flick can make you look more awake."

What eye shapes work best with winged eyeliner?

If you're doubting whether winged eyeliner will work with your eye shape, Wood is here to reassure you as she notes: "Honestly, every eye shape can wear a wing - it’s just about tweaking the angle. Almond eyes suit the traditional flick; round eyes look gorgeous with a slightly straighter wing to elongate, and downturned eyes get a lovely lift from angling the wing up a touch more. Hooded eyes absolutely can wear winged liner too - you just have to place it a bit differently."

What is the best eyeliner formula to use?

With a plethora of different eyeliner formulas on the market, from gels and liquids to felt pens and kohl pencils, it can be tricky to know which is the best for achieving that sharp winged eyeliner effect. However, Wood recommends: "For winged liner, a felt-tip liquid pen is the easiest and most reliable; it gives you the boldness of a liquid liner but with way more control."

As for which eyeliner the makeup artist personally reaches for, she notes Revolution Beauty's Fierce Flick Felt Eyeliner Pen as her go-to: "The Revolution Fierce Flick Felt Eyeliner Pen has a firm nib and really smooth pigment, so it doesn’t skip or drag." For those wanting a more subtle look, Wood advises opting for the eyeliner's cherry-coded shade: "It creates this soft berry-toned eye look that feels fresh but still wearable."

⁠How do you do winged eyeliner on hooded eyes?

If you have hooded eyes and often find your winged eyeliner disappears whenever you apply, the Makeup Artist reveals the trick is to map out the wing with your eyes open: "Look straight ahead and sketch where you want the wing to sit so it doesn’t disappear into the crease. Place the flick a little higher than you think, then connect it back to the lash line with a thin line."

5 celebrity winged eyeliner looks to recreate this season

If you're in need of some visual inspiration, you've come to the right place, as we've collated a few of our favourite celebrity winged eyeliner looks from the past few months. We're talking Demi Moore's Old Hollywood pairing with a bold red lip to Julianne Moore's smoky, subtle cat-eye.

1. Julianne Moore's subtle smokey winged eyeliner

For those reaching for a kohl or kajal liner, take note of Julianne Moore's incredibly subtle winged eyeliner look. The actress opted for a soft brown-hued eyeliner that was delicately buffed out to create a barely-there smoky effect.

2. Demi Moore's delicate winged eyeliner

Demi Moore recently stepped out on the red carpet donning a dainty winged eyeliner look, which is a great option for those wanting to take an understated, feminine approach to the trend. Moore then completed the look by pairing her winged eyeliner with a striking red lipstick.

3. Kerry Washington's lifted-effect winged eyeliner

Kerry Washington kept her look minimal by pairing her eyeliner with a sculpted complexion and a nude lipstick. However, she let her winged liner do all the talking, which gave her eyes a lifted, awakened appearance.

4. Nicole Kidman's Old Hollywood winged eyeliner

To complement her winged eyeliner, Nicole Kidman channelled the Old Hollywood effect by opting for a pared-back brown smokey eyeshadow look and a rosy red lip.

5. Gillian Anderson's eye-opening winged liner

Gillian Anderson's winged eyeliner was kept close to her lash line, before turning into an angled flick at the actress' outer corners of her eye, which gave her eyes a wider appearance.

Call me a contrarian, but I absolutely love querying received wisdom. Einstein said, "The important thing is not to stop questioning," and I think this curiosity-forward approach serves beauty shoppers very well.

Where am I going with this? Base. Specifically, the often-touted thinking that the best lightweight foundations should be worn during summer, then swapped for heavier formulas in winter. It's never made sense to me.

If you agree, you'll be happy to know I've been wearing a brilliant tinted moisturiser every day this December, and its easy, hydrating formula has been just what my winter skin needed. Stuff seasonal diktats and join me.

Why this tinted moisturiser is my beauty buy of the week

Why are we told to swap to full coverage foundation when the nights draw in? Toe the line types would say, because your skin's not quite as even-toned in darkest December as it is during the dog days of summer.

Fair enough. Redness, breakouts, mottled areas, and aggravating skin conditions like dermatitis do like to show up in time for Christmas. But I think a good concealer (like Hourglass Vanish) applied sparingly and topically is a better bet for dealing with those than blanket high-cover foundation, if that's not what you usually go for.

And here's what I'm convinced you will go for, if sheer-ish, flatteringly juicy bases are your thing.

There's more to love here, from the slimline tube applicator (no heavy glass or dribbly pump) to the pleasingly inclusive shade range and fun little quiz to help you find the right one.

As an aside, I adore the Jones Road website's unfiltered-looking imagery, which features women of all ages and skin tones, looking - shock - like real people with real skin. Surprisingly uncommon, that, but Brown's never been one to unquestioningly accept the status quo.

If you take one thing away from this column, make it that point: question whether accepted beauty rules actually make sense for you. I'm not too proud to say that includes the things I tell you here, although I'll always try my best to give conventions a little pushback on your behalf. Sounds good? Great! Let's chat next Sunday.

Few things provide as instantaneous a mood boost for me as a quick swipe of my favourite lipstick. Whether offering a quick pop of empowering colour or helping me feel more put together (when I feel anything but), lipstick’s appeal is enduring – and seemingly bulletproof to economic downturns. In this guide, I've shared my tried and tested picks of the best lipsticks for dark skin tones.

According to data from market research organisation Circana, the prestige lip care market is one of the fastest-growing categories across the entire beauty industry, with sales rising 16% year-on-year to £80.4 million. Cheaper than a new coat, more expensive than a bougie cup of coffee, the "lipstick effect" (the phenomenon where shoppers invest in affordable luxuries despite difficult financial times) is still thriving.

While the nation’s love of lipstick is pretty universal, not all lipsticks are created equal, and everyone has their own specific hurdles when it comes to finding their perfect match. For me, shopping for shades that complement my deeper skin tone and dark lips can prove challenging.

Much like the best foundation for dark skin, a lipstick is only as good as its shade match. In the past, limited ranges have meant that nude lipsticks could look ashy on me, while a lack of pigment could cause a statement lip to fall flat. Fortunately, though, today’s formulas have come leaps and bounds. Not only do lipsticks offer better colour payoff than ever before, but there’s a multitude of finishes and shades to suit different undertones and budgets.

Don’t know where to start? To provide a helping hand, we’ve been busy testing today’s most hyped products to find the best lipsticks for dark skin tones out there. From neutrals to red lipsticks and plums, luxury splurges to drugstore options, there’s something for everyone. Plus, we asked top makeup artist Mira Parmar to share her top tips to help your money go further, too.

The best lipsticks for dark skin tones, reviewed by a beauty editor

How we tested the best lipsticks for dark skin

To bring you my ultimate edit of the best lipsticks for dark skin tones, I tested out a variety of different formulas across a range of price points. To be included, lipsticks had to offer great pigment, feel comfortable and have a diverse shade range that catered for different undertones.

We don’t believe in one-size-fits-all here at woman&home, and so I focussed on choosing specific lipstick lines that offer best-in-class choice (rather than singling out individual shades), to help you find your perfect match within different colour families.

How to choose the best lipstick for dark skin

In my experience, the best way to ensure your money’s well spent is to invest in ranges that deliver in three key areas: pigment, finish and a range of undertones. If you’re looking for something more long-lasting, go for a matte finish. If you prefer something more luminous, choose a satin or gloss finish instead.

I also found that the right prep was essential for getting the most wear time out of a lipstick. I’d recommend gently exfoliating lips and moisturising overnight for an even finish, and applying your lipstick onto completely dry lips. For additional grip, apply a lip liner underneath to boost its staying power.

When it comes to picking a shade, how a colour makes you feel can be as important as how it looks. “Finding the right shade of lipstick for your skin tone can be daunting, but finding that perfect colour will make your lips pop, enhance features and leave you feeling confident,” says top make-up artist Mira Parmar.

“Dark skin tones can carry a wide spectrum of lipstick shades beautifully, often looking striking in colours that contrast or complement the richness of the skin,” Mira adds. She highlights bright and bold reds, plums, berries, warm browns and nudes as particularly great options.

As with choosing a foundation, consider your undertones to hone in on shades that especially complement your complexion. “If I’m using reds and darker colours, I’ll use orangey reds like Strawberry Shock by Lisa Eldridge for warm undertones and blue or cherry reds like Pop by Victoria Beckham Beauty for cooler skin tones. Lucky neutrals can pretty much wear any!”

As for finding a nude lipstick, Mira’s top tip is to match the darkest colour of the lip for the most natural look and use a brown lip liner to add definition. These are just guidelines, though. “I’d say wear whatever colour makes you feel comfortable and fabulous in,” says Mira. “Makeup has no rules!”

Our expert panel

Finding your mascara soulmate is no easy feat, often requiring lots of trial and error, but once you've found your all-time favourite formula, there's no letting go of it - something that our beauty team understands all too well.

What makes the best mascara means something different for everyone and is highly dependent on personal preferences and lash lengths. While some may be on the hunt for the best mascaras for short lashes, others might be seeking a curl-boosting formula, such as the best mascaras for straight lashes. Two of our beauty team members fall into the latter category, and have collectively spent years trialling a plethora of formulas to find the perfect buy that ticks all their boxes.

And, as it turns out, those team members have unknowingly been layering the same two mascaras to achieve perfect day-to-night lashes for party season. The magic pairing works in harmony to lengthen, lift, and curl the lashes in a natural, clump-free manner - ticking each and every one of our boxes. If two of us love this specific mascara combination, that's got to mean something, right?

The duo of mascaras our beauty team relies on to transform lashes from day-to-night

It's no secret that layering two mascaras can help bolster the appearance of your lashes, merging the benefits of two different formulas to suit your personal preferences. That said, it's not easy to find two buys that effortlessly work together, without creating a spidery effect on your lashes.

So, when Aleesha Badkar and I had the revelation that we'd been using the exact same two mascaras to achieve our dream eyelashes, we just knew that we had to share the stellar combination with the world.

I typically opt for mascaras that will lift and lengthen my lashes in a natural, clump-free manner, for which Glossier's Lash Slick Mascara comes out on top as a true winner every time. Its delicately natural, clump-free effect enhances my eyes, even garnering me many compliments every time I wear it.

While it's perfect for daytime wear, in the evening I like to ramp up the drama. This leads me on to applying a coat of Sculpted By Aimee's My Mascara over the top to unlock slightly more volume and definition at the root. That said, the pair effortlessly layer on top of each other, without causing the lashes to appear clumpy nor spidery.

Beauty Ecommerce Editor, Aleesha Badkar has been a fan of this Glossier mascara for well over seven years now. She says: "I've used Glossier's Lash Slick mascara ever since my very first sweep back in 2018 when it launched - and I was hooked. It gives me lift, length, and just a tad of drama." As for why she hails the formula, she notes: "It doesn't flake or smudge, and my favourite thing about it is that it's lightweight so keeps its lift all day and doesn't droop."

While Lash Slick's natural effect is great for day-to-day, Aleesha explains how she prefers slightly more drama in the evening, which is where our second mascara comes into the mix. "Sometimes I want just a little extra drama, so for those times when I need to go from daytime routine to evening event, Sculpted by Aimee's My Mascara gives me that shot of volume that I need," she says.

However, it's been no easy task to find a mascara that works cohesively with Glossier's Lash Slick, Aleesha adds: "I've tried so many other mascaras for the same effect, but they just counteract Glossier's wondrous powers and my lashes droop instantly. Sculpted's My Mascara is the only one I've tried that doesn't, simply subtly building on Glossier's work and adding a layer of fluttery drama for the evening."

When it comes to the biggest Black Friday beauty deals, Charlotte Tilbury discounts are some of the most eagerly anticipated of the year. The makeup artist-founded brand is also home to iconic skincare and fragrance buys – many of which are discounted in this year's Cyber Weekend event.

From Charlotte's answer to the best face moisturiser, Magic Cream, to her iconic Pillow Talk and Airbrush Flawless ranges, these copper-clad products are known for being fairly pricey, thanks to their luxury positioning and premium formulas.

The good news is that, armed with our shopping experts' sales intelligence, you'll be able to take advantage of big flash discounts across all things Tilbury. Here's what you need to know to bag a big discount...

Best Charlotte Tilbury deals: The quick links

• ASOS: Save up to 30% on various Charlotte Tilbury best sellers
• Charlotte Tilbury: Get 25% off everything site-wide when you go direct
• Cult Beauty: Get 30% off all Charlotte Tilbury including fragrance
• Sephora: Get up to 20% off makeup favourites and gift sets
• Space NK: Save 15%–25% on Charlotte Tilbury products, plus free gifts

What to buy in the Charlotte Tilbury sales

Whether you're looking to replenish your eyeshadow or lipstick selection, treat yourself to a new foundation or setting spray, these are the biggest savings on some of our beauty team's favourite Charlotte Tilbury buys.

Does Charlotte Tilbury participate in Black Friday?

Yes! Charlotte Tilbury usually offers a generous discount on her entire makeup, skincare, and fragrance offerings. Though in previous years this was 20% – or 25% and 30% when you passed a certain spending threshold, for Black Friday 2025 Charlotte has rolled out an offer of 25% off everything on site. But that's not the only place you can bag a discount, as many retailers that stock Charlotte Tilbury also slash prices on the luxury beauty brand.

What Charlotte Tilbury deals are available on Black Friday and Cyber Monday?

As well as Charlotte Tilbury's site-wide 25% discount, other retailers are offering big deals, too. At Cult Beauty, you can get as much as 30% off some of the brand's most iconic buys, while Sephora and Space NK are also offering generous discounts of 20% and 25% respectively – so if your favourite is sold out at one retailer, it's worth checking elsewhere before giving up all hopes of bagging it on sale.

If you've had your eye on the beauty landscape, you'll notice one brand that keeps popping up is Laura Geller.

Making home to some of the best powder foundations and best bronzers for mature skin, Laura Geller is the brand that everyone has been talking about on social media. Known for their marbleized pigment formulas, which make shade matching a breeze, shoppers have hailed the brand's product lineup for being perfect for mature skin - working to even skin tone with an airy-feeling finish, without looking cakey.

With this in mind, and Black Friday beauty deals in full swing, it's only natural that we made it our mission to scout out the brand's very best money-saving deals for you to snap up. We're talking huge discounts of up to 75% on everything from gift sets to the best-selling powder foundation - and more!

Laura Geller Deals: The Quick Links

Have you been endlessly scrolling through sale pages in hopes of trying to find the buy that is saves you the most pennies? Well, as a team of professional beauty shoppers, we've made the Black Friday shopping experience easier than ever. We've put our bargain-hunting caps on and curated a list of the very best retailers offering top deals on Laura Geller.

• Amazon: Save up to 63% on Laura Geller's face and eye palettes, nourishing lipsticks, makeup brushes and more
• Editor's Pick: Bag a £51 discount on the Party in a Pinch 5 Piece Collection for a limited time only
• Laura Geller: Get up to a huge 75% off sitewide, including gift sets and the best-selling powder foundation - plus an extra 10% off with code CW10
• QVC: Nab savings of up to 56% off an array of Laura Geller beauty bundles and top buys

Our beauty team handpick the very best Laura Geller sale picks

After scouring the web with a fine-tooth comb, we've unearthed huge discounts of up to 72% off best-selling Laura Geller goods - from the brand's marbleized powder foundations to kits equipped with everything you need for an entire face of makeup.

Does Laura Geller have a Black Friday sale?

For Black Friday 2025, Laura Geller are offering a Cyber Week sale of up to 75% off (plus, an extra 10% off with code CW10) their array of formulas - when shopping with the brand directly.

Otherwise, you can also find amazing deals on the brand's lineup of products at a few other retailers, including Amazon and QVC. These retailers are currently offering up to 63% and 56% off, respectively, however they are also known to run discounts all year round too.

While we don't know how long these will be sticking around for, it's worth noting that Cyber Week ends on Monday 1st December 2025, so we'd recommend snapping up the deals before it's too late.

As beauty journalists, we've accumulated and tested our fair share of base products, so the fact that half of our team reach for this same complexion stick and concealer for radiant and seamless makeup is definitely something to take on board - and both buys are currently on sale.

While the best foundations are great for when you need added coverage or a specific finish, day-to-day, you might prefer something lighter or more low-maintenance. A concealer is a good option if you're looking to mask blemishes and your undereyes, but if it's more of a lightweight, all-over glow you seek, a hybrid formula or skin tint will likely be better suited for the job. Saying that, though, our team have found a combination of products that delivers something in between - a seamless, natural and radiant finish but with a touch of added, tactical coverage.

We discovered that not one but two of our colleagues carry the same duo of complexion products in their makeup bags whilst discussing the Black Friday beauty deals, as they both just so happen to be discounted. So, if you've been eyeing up the Hourglass concealer or Merit complexion stick, here's why we love them - separately and together.

The two complexion buys our beauty team love and why you need them

On days when you just want to blur your dark circles and mask a blemish, or add a quick, all-over seamless glow to your skin - or both - we have two hard-working, tried and tested favourites to recommend: the Hourglass Vanish Airbrush Concealer and Merit's The Minimalist Perfecting Complexion Stick.

Both products have the love of our Digital Beauty Writer, Naomi Jamieson, and Digital Beauty eCommerce Editor, Aleesha Badkar, who wear them both separately and on some occasions, layered together. Let's first begin though but discussing this Hourglass makeup best-seller.

"With a high-coverage but blendable formula, this seamlessly covers dark areas, without sinking into fine lines or leaving dry patches on the face," say Aleehsa, adding that it's "Surprisingly lightweight to wear. It balances a creamy and comfortable-to-wear formula with long-lasting results. My top tip would be to apply with the Hourglass Vanish Seamless Finish concealer brush, as the soft but dense bristles buff it in smoothly and help it last longer."

Naomi adds, "I've yet to find a foundation or skin tint that this concealer doesn't work with. It's never pilled or separated, and is always my go-to when I have a stubborn blemish or very sleepy-looking undereye. It blends easily, though my tip is to actually let it sit on the skin for a few seconds before you blend it out (using a brush), as I find that as it starts to dry slightly, it affords even better coverage."

Now, if you're looking to streamline your makeup bag by retiring your concealer and foundation in favour of a low-maintenance, multi-tasking product, here's where Merit's complexion stick might just become the best purchase you'll make in the Cyber deals.

"I'm not usually a fan of on-the-go formulas, but Merit's The Minimalist Perfecting Complexion Stick is the only one I actually use. Velvety but lightweight in texture, it blends and builds well and is comfortable to wear, but still lasts throughout the day," Aleesha notes: "It layers well with other products and is hydrating on the skin, with a radiant finish I love for a daytime look."

Naomi also swears by the stuff, "It makes getting ready in the morning such a breeze, as it blends out beautifully and offers just the right amount of coverage to blur redness and dark circles, but not appear too heavy or obviously foundation-y. As Aleesha says, it's so lightweight and creamy on the skin, allowing you to build it up or really sheer it out, depending on the look you're going for. I've also found that it plays really well under all of my best cream blushes and bronzers - it's been my go-to this autumn/winter, thanks to how hydrating and low-maintenance it is.

"Oh, and if you ever feel like you need a tiny bit of extra coverage, I find that the Hourglass concealer actually works really well with it. I tend to just apply it over very obvious spots on my chin or jawline, as the Merit stick handles most of the job on its own."

From hard-to-blend buys to quick-to-fade options, I've tried dozens of cream bronzers but this Charlotte Tilbury formula continues to impress me each time I apply it.

Much like one of the best mascaras for straight lashes or a quality coverage concealer, using the best bronzer is an absolute non-negotiable in my everyday makeup routine. I like to maintain my summer complexion all year round, meaning I'm always on the hunt for the best bronzer for fair skin that gives my skin a sun-kissed appearance, that is still natural enough that it makes others question if I've had some winter sun.

Thankfully, after much trial and error, I've discovered one of the best Charlotte Tilbury products to deliver exactly what I've been looking for - healthy-looking skin. So, if you're anything like me and seeking a Hollywood glow, I've got just the product for you - and it currently has 25% off.

The cream bronzer that mimics a natural summer glow, even in the cold winter months

While there are classic powder formulas and newer liquid bronzing drop iterations, I always find myself reaching for one of the best cream bronzers to give my complexion a sun-kissed glow. After years of trialling different formulas, I've finally found one that is not only easily blendable into the skin, but is also buildable, meaning you can achieve your desired finish - whether that be a soft, natural glow or a deeper bronze.

Unlike other cream bronzers on the market, Charlotte Tilbury's Beautiful Skin Bronzer boasts a hydrating, skincare-infused formula that prevents a stubborn, difficult-to-blend application. Instead, it glides onto the skin, seamlessly buffing into the complexion, without any rigorous blending or dragging of the skin required.

As for how it actually looks on the skin, it doesn't have any obviously orange undertones which allows for an incredibly natural finish. Not to mention, it delivers a gorgeous soft-focus, blurred effect that contributes to a seamless complexion - without any harsh lines. Plus, it also gets points for its longevity, lasting all day long without fading, creasing or slipping.

Although I already loved the bronzer upon initial application, my theory was confirmed when I walked into the office and Beauty Ecom Editor, Aleesha Badkar, immediately complimented my 'healthy complexion' before quizzing me on how I achieved the look.

Despite boasting a slightly pricier price tag of £45, I must also commend its large pan of formula that hosts an impressive 21g of product. Only requiring a quick swirl of your brush to unlock bronzed skin, this is set to last you a while - even when using it each and every day.

How to apply Charlotte Tilbury Beautiful Skin Bronzer

As previously mentioned, the great thing about this bronzer is that its incredibly natural finish makes application a breeze. Unlike other cream bronzers on the market, this formula effortlessly melts into the skin, without clinging to certain areas of the complexion.

However, the key is knowing which type of brush to use. If you want a more defined finish, I'd recommend a denser brush (such as the Real Techniques Flat Contour brush from the Face Base Set), however a slightly fluffier bristled brush, like the Real Techniques Tapered Cheek Brush, will give you a soft-focus finish.

In order to achieve a comprehensive sun-kissed effect, I prefer to use the '3' method to apply my cream bronzer. This essentially means buffing it onto the perimeters of my complexion in a number 3-shape, starting on my forehead before softly blending it into the contours of my cheekbones, and finishing with circular motions along my jawline.

For the past few years, beauty has been all about restraint – brushed brows, glossed lips, barely-there makeup.

Against that backdrop, a slick of your best eyeliner suddenly feels rebellious again. With the power to elongate, sharpen, and dramatise the eyes in one stroke, it’s re-emerging as a statement in its own right. Julianne Moore made the case at the Kering Foundation Caring for Women dinner. Working with makeup artist Romy Soleimani, she wore a polished wrap-around liner that traced both the top and bottom lashes, pulled seamlessly into the inner corners.

The result was smooth, defined, and modern. “When applied softly, it can actually make eyes look bigger and more lifted,” says celebrity makeup artist Sasha Keene, who often pairs a lower-lash line with a nude waterline for brightness.

Why Julianne Moore's eyeliner is on our party makeup moodboard

Applied with precision, liner can sharpen and elongate the eyes in a way that feels both flattering and contemporary. “A gel or liquid formula allows you to keep the line clean and intentional, so it defines without overwhelming the face,” says Keene.

Keene also notes that age shouldn’t dictate eyeliner placement. “As a make-up artist who works with all age ranges, I don’t necessarily agree with the ‘rule’ that eyeliner shouldn’t be used on lower lids after a certain age,” she explains.

“I love to use a soft eyeliner underneath, paired with a nude liner in the waterline to mimic a bigger and brighter eye. It actually helps to lift the eye as we get older, since eyes tend to droop.”

If you’re not well-versed in how to apply eyeliner, Keene recommends reaching for creamy, blendable formulas over harsh pencils. “Personal favourites would be the Victoria Beckham Beauty Kajal Liners and the Chantecaille liners. They’re soft, easy to work with if you’re not the most confident, and they come in a brilliant shade range.”

It’s a look that also reflects the A/W runways, where eyes dominated. At Chanel, statement wings were paired with flushed complexions; Isabel Marant favoured sooty, tightlined lids against glowing skin.

Meanwhile, at Roberto Cavalli, a classic smokey eye was the order of the day. Each interpretation underscored the same message – that this season, eyeliner is back.

And while Moore’s choice of jet black felt bold, Keene stresses that tailoring is key. “I tend to use a brown or a colour that complements the eyes, as black can sometimes feel too heavy. Another great trick is using an eyeliner brush with an eyeshadow to create a softer effect.”

Much like her eyebrow tricks, Moore’s liner moment shows how a simple tweak can completely redefine a look.